Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Welcome Software

FEBRUARY 26, 2025

Andrew Pagonis, Global Product Marketing Lead at Google (Gemini) talks with our very own Anthony Aiosa, VP of Product and Customer Marketing on exactly how you should be using AI to enable—not eliminate—you in your marketing role. and how you can drive growth by doing the same.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Neil Patel

JANUARY 19, 2021

Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. You can also use voice tweets to promote underselling products and services by linking to them in the same thread! A final tip.

Customer loyalty 139

Customer loyalty Transform Entertainment User-Generated 139

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In the early days of the pandemic, supply chains were challenged — a real problem for a proffer based on freshness of product. “We

Shopper Market 115

Shopper Market Millennials Shoppers Shipping 115

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129

Litmus

SEPTEMBER 24, 2024

Subscribers received an email with in-stock products based on their vote—and those who didn’t vote received an email containing best-selling items. Source: Email Gallery Each product image displayed the total number of clicks, positioned as “Join X people shopping” to drive FOMO and get subscribers to take action.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage. Introduced by E.

Price 91

Price Promotion Non-Profit Place 91

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. It was never a product campaign; it was a straight goodwill campaign. Click To Tweet.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

AUGUST 18, 2016

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. And the importance of mobile will only accelerate as mobile-first millennials become more financially independent.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” I also share four marketing ideas you can deploy to market your brilliant product.

Marketing 131

Marketing Marketers User-Generated Social Media Marketing 131

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 Why use influencer marketing on Instagram? billion in 2016.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Marketing Insider Group

SEPTEMBER 14, 2023

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. And while we have come along way, we still see brands struggling with the true meaning of content marketing. Lots of brands run into this problem.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. So a marketer’s toolkit is just going to be so much broader. Super proud of our product team. Molly, how are you today?

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Rock Content

JUNE 20, 2016

In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news. Your content and product marketing team can’t start implementing the brand voice if they don’t have a clear and authoritative guide to follow. Develop a mascot? Switch to the active voice? Write it down!

Branding 56

Branding Millennials Communications Content Marketing 56

Exposure Ninja

FEBRUARY 6, 2023

Visitors should easily be able to understand what your unique selling point (USP) is and what problems your product/service solves for them. Let’s take a look at a marketing budget example: You’re a famous influencer who is expanding their merch section by introducing a new energy drink. What makes you stand out from your competitors?

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Welcome Software

JULY 13, 2022

Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. billion in 2021.

Transform 40

Transform Gen Z Millennials B2C 40

Rock Content

JUNE 22, 2016

In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news. Your content and product marketing team can’t start implementing the brand voice if they don’t have a clear and authoritative guide to follow. Develop a mascot? Switch to the active voice? Write it down!

Branding 40

Branding Millennials Communications Content Marketing 40

The Marketing Journal

JULY 31, 2021

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.

Marketing 40

Marketing Marketers Customer Millennials 40

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 145

Gen Z Millennials Education Health 145