Sprout Social

JULY 20, 2021

Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. The lip kits sold out in under a minute, largely due to the disparity between the hype around the product and the amount available. What are Instagram Drops?

Gen Z 141

Gen Z Product Retail Millennials 141

Neil Patel

NOVEMBER 16, 2020

As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. If you target millennials , this is the platform for you.

Product 145

Product Shipping Price Millennials 145

Sales Force: CMO

AUGUST 10, 2022

Despite this, only 32% of retail executives say they can turn profile information, purchase history, and service interactions into tailored experiences that make shoppers feel like VIPs. Make the holidays happier for shoppers. During the holidays, shoppers’ patience tends to wear thin. Get the guide.

Shoppers 98

Shoppers Gen Z Retail Millennials 98

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Why we care. Search marketers tend to look at search much differently than everyday Google Search users. By the numbers.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Martech

SEPTEMBER 25, 2024

Go all-in on a cohesive in-store and online consumer experience While there remains a preference for in-store shopping, the growth of online purchasing (especially among millennials and Gen Z hybrid shoppers) means brands need consistent, positive customer experiences in both settings. Let the data be your guide on what you should try.

Gen Z 66

Gen Z Millennials Shoppers Retail 66

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Why we care. By the numbers. Google (and search).

Gen Z 83

Gen Z Product Millennials Shoppers 83

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). From active brand conversations to personalised shopping experiences, Gen Z shoppers know what they want. The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

MARCH 27, 2025

Additionally, brands can collaborate with creators through Facebook Live Shopping online events, where they can showcase and sell products in real time. Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. TikTokMadeMeBuyIt).

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 129

Gen Z Millennials Retail Price 129

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketers 141

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 122

Shoppers Shopper Market Millennials Retail 122

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Most people check in when they want to research a type of product or resource. Millennial Pinners are up 35% year over year.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

DECEMBER 20, 2023

The “Barbie” movie’s marketing engine, from experiential activations to product collaborations, had it all. This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Millennials are expected to spend more than other generations this holiday season.

Millennials 130

Millennials Shoppers Marketers Marketing 130

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Millennials are the largest pet-owning demographic in the U.S.,

Millennials 129

Millennials Food Shoppers Health 129

SmartBrief - Marketing

MAY 19, 2024

For instance, an AI integrated self-checkout kiosk can analyze scanned items and a customer’s purchasing history to offer the customer real-time suggestions for complementary, discounted, or trending products. And, if you do choose to integrate AI personalization technologies, be careful with how you roll them out.

Retail 132

Retail Gen Z Customer Millennials 132

Sprout Social

MAY 21, 2019

Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. Moreover, these Pinterest shoppers invest in what they’re passionate about. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months. As of 2019, 79.5% households.

Millennials 112

Millennials Shoppers Food User-Generated 112

Martech

MARCH 24, 2022

YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 125

Gen Z Millennials Shoppers Digital Marketing 125

Hubspot Marketing

AUGUST 15, 2022

For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

Gen Z 111

Gen Z Millennials Shoppers Retail 111

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Trust matters to Gen Z shoppers. To market to this generation, executives must push their brand to understand how Gen Z’ers think and invite them to join a movement, not just market another product.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Hubspot Marketing

JANUARY 13, 2017

At INBOUND 2016, HubSpot shared Facebook Live interviews with speakers so our followers who couldn’t join us in Boston still had the opportunity to learn from the experts: Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations. Product demonstration videos on social media. Interviews.

Millennials 145

Millennials eCommerce Shoppers Advertisers 145

Neil Patel

OCTOBER 19, 2021

Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Fewer shoppers are out about when the weather’s bad or the heat’s too intense. According to the stats : Sixty-nine percent of millennials have FOMO. Highlight Exclusive Online-Only Products. Advertise Online-Only Sales.

Shipping 140

Shipping Shoppers Retail Transform 140

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Statista , 2023) The global conversion rate of online shoppers is 1.9%. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Hootsuite

SEPTEMBER 7, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 Refining product names and descriptions. What is a Black Friday eCommerce strategy?

eCommerce 123

eCommerce Shoppers Retail Fashion 123

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

APRIL 5, 2024

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. And let's not forget about us millennials, who make up 33.7%

Gen Z 123

Gen Z Millennials Entertainment Manufacturing 123

Sprout Social

NOVEMBER 28, 2016

Social media is absolutely critical for directing followers to your landing or product pages. In terms of customer care, more people turn to social than phone or email support when they have a problem or issue with a product or service. What’s the ratio of mentions to product questions? Got my new @Nike Pegasus!

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Hootsuite

NOVEMBER 3, 2020

If you’re a business with products to sell, this info probably makes you feel like that dollar-sign-eyes-green-tongue emoji. Social commerce is the process of selling products directly on social media. 81% of shoppers research products on Instagram and Facebook, and shopping is a top priority for 48% of Pinterest users.

Branding 145

Branding Gen Z Shoppers Price 145

Marketing Insider Group

OCTOBER 9, 2013

At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks.

Transform 111

Transform Millennials Shoppers Management 111

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Search Engine Land

JULY 5, 2023

adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). Why we care. won’t be a big factor yet – and may never be.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Marketing Insider Group

OCTOBER 25, 2021

They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Permission to post content on social media and elsewhere about your company’s culture, products, and services. The growth of online content has given consumers more power.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. With that, let’s dive in! Emphasize eye-catching, visual content. Twitch streamers.

Gen Z 111

Gen Z Millennials Shoppers Price 111

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. Approximately 49% of consumers say they use Google to discover new products. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Buyers from #influencermarketing write more product or company reviews than average consumer. globalwebindex Click To Tweet.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketers 111

Spiralytics

JANUARY 15, 2025

Its user base reflects a dynamic mix of individuals, with millennials leading the way, making the platform particularly valuable for businesses targeting this tech-savvy generation. X ) Product-focused campaigns on X saw a short-term sales ROI of almost $2, compared to about 30 cents for brand-only campaigns.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52