Hubspot Marketing

NOVEMBER 5, 2024

If those decision-makers are anything like me and have to research a product from all angles before purchasing, it means there will be double or triple the research notes before the group as a whole decides to purchase a product or service. your services, or schedule a live product demonstration.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Hootsuite

FEBRUARY 4, 2020

That way you can make the best decisions when it comes to your social media marketing strategy. When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Instagram age demographics. adults: Ages 18–24: 75%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. But why is social media marketing so important? Benefits of Social Media Marketing.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Hootsuite

MAY 28, 2020

Twitter credits this growth to product improvements and online chatter about the COVID-19 pandemic. This makes Twitter the 13th most used social media platform, with some 340 million users. Millennials came of age with Twitter. Source: Twitter. It’s estimated that 3.2 Twitter age demographics. Try it free today.

Social Media Marketing 145

Social Media Marketing Education User-Generated Millennials 145

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 121

Social Media Marketing Gen Z Millennials Influencer Marketing 121

Sprout Social

JANUARY 27, 2020

So if you’re going to market your brand on TikTok, why not launch a branded hashtag challenge ? All you need to do is come up with a catchy challenge name that’s relevant to your brand or product. You could have them create content featuring your product or brand, or in a theme relevant to your industry.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketing 145

Martech

AUGUST 6, 2024

of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v It might be that Millennials have more experience than Gen Z in booking vacations generally, so they have more confidence in mobile and payment apps to complete these transactions. In the same survey, 64.2%

Gen Z 116

Gen Z Millennials Health Food 116

Hootsuite

MAY 31, 2022

Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. Most people check in when they want to research a type of product or resource. Pinterest is the 14th largest social network in the world.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Sprout Social

NOVEMBER 26, 2018

If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. Trying to push ecommerce products? Think about it.

Social Media Marketing 111

Social Media Marketing Marketing Marketers eCommerce 111

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025? of the total population.

Gen Z 84

Gen Z Millennials Social Media Marketing User-Generated 84

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Where do they live?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hubspot Marketing

DECEMBER 12, 2024

Allbirds: Flight Status [Sustainability Report] Footwear company Allbirds differentiates itself on its sustainable products and practices. Source To keep it honest, the company releases a Flight Status or sustainability report every year to keep customers and the market in the loop about how their efforts are performing.

Tentpole 104

Tentpole Gen Z Thought Leadership User-Generated 104

Hootsuite

OCTOBER 22, 2024

Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Advocacy content can include everything from job postings to blog articles to industry resources to new product launches.

PR 114

PR Gen Z Thought Leadership Communications 114

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. Tuesday : 36 p.m.

Entertainment 92

Entertainment Gen Z Millennials User-Generated 92

Hootsuite

MAY 1, 2025

From product demos to storytelling and interactive challenges, these partnerships go beyond #ads to build genuine engagement and trust. In this post, well break down real-world examples of influencer marketing campaigns that dont just look good on social they drive serious results. But not every collab delivers results.

Influencer Marketing 71

Influencer Marketing Affiliate Marketing Marketing Marketers 71

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. By now, you might be on all the major social media platforms.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What types of content do consumers prefer for learning about products and services? What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. Millennials (survey respondents ages 24-39). The score on Generation Z and social media. The full scoop on Millennials and social media.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding 81

Branding Gen Z Pharmaceutical Health 81

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. GWI , 2020) Social Commerce Purchasing Stats $86.21 dollars in 2022.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Sprout Social

SEPTEMBER 29, 2020

Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults. Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Ways to use Snapchat for business in 2020.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Sprout Social

DECEMBER 4, 2019

Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. Marketing to parents has never been easier, and there are so many brands that are doing it right. What are parents looking for on social media. Let’s start with the basics.

Branding 108

Branding Millennials Marketing Marketers 108

Hubspot Marketing

AUGUST 15, 2022

Remember when social media was all about keeping up with your friends and family? For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. What’s Next for Social Shopping?

Gen Z 110

Gen Z Millennials Shoppers Retail 110

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. The only difference is experience level (most people working in social aren’t entry-level or freelancers). Who are social media marketers, really?

Millennials 136

Millennials Education Social Media Marketing Management 136

Hubspot Marketing

JANUARY 13, 2017

At INBOUND 2016, HubSpot shared Facebook Live interviews with speakers so our followers who couldn’t join us in Boston still had the opportunity to learn from the experts: Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations. Product demonstration videos on social media.

Millennials 145

Millennials Shoppers eCommerce Advertising 145

Hubspot Marketing

FEBRUARY 17, 2023

Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing. topicals Faded on a Monday? Content that represents brand values. Shoppable content.

Gen Z 134

Gen Z Education Social Media Marketing User-Generated 134

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. trillion USD market cap. trillion USD market cap. trillion USD market cap.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Marketing Insider Group

OCTOBER 25, 2021

Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Strategic Marketing Transformation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 105

Gen Z User-Generated Advertising Advertisers 105