Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? An example of user-generated content from Calvin Klein. Not clued in just yet?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Martech

OCTOBER 28, 2024

Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Advertising Advertisers Gen Z 122

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. Generative AI is redefining the B2B buying journey. What is ChatGPT search?

Gen Z 134

Gen Z Transform Millennials User-Generated 134

Hubspot Marketing

JULY 12, 2024

How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services. showing others how to use their favorite products). Plus, I get all the best advice from users who enjoy the platform as much as I do.

Branding 111

Branding User-Generated Millennials Education 111

Litmus

NOVEMBER 20, 2024

Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences. Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” Take an age-targeted approach that respects individual communication thresholds and preferences.

Gen Z 74

Gen Z Millennials Shipping User-Generated 74

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly. Who should produce video for these platforms?

Advertising 102

Advertising Advertisers Gen Z Transform 102

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. The primary purpose of marketing is sales.

SEO 130

SEO Gen Z Finance Transform 130

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Encourage user-generated content (UGC): More on that shortly.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Below, I’ll show you the strategies and tactics you need to sell products on TikTok.

Product 141

Product eCommerce Millennials User-Generated 141

Martech

JANUARY 22, 2025

Dig deeper: Amazons new Retail Ad Service brings RMN to the masses “When you’re Unilever and you’re selling products in the heat of the moment, in real-time when somebody is ready to buy, it’s not the right move to put something on Facebook or Snapchat or in a Google search result,” he said.

Gen Z 104

Gen Z Retail Food Millennials 104

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.

User-Generated 123

User-Generated Gen Z Transform Promotion 123

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 111

Tentpole Gen Z Thought Leadership User-Generated 111

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. What can Marketers do to Target Gen Z?

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Sprout Social

JULY 20, 2021

Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. The lip kits sold out in under a minute, largely due to the disparity between the hype around the product and the amount available. What are Instagram Drops?

Gen Z 140

Gen Z Product Retail Millennials 140

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Marketing Insider Group

MARCH 9, 2021

Today’s consumer is savvy, discerning, and cares about a brand’s story just as much as the product. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! Today’s consumers digitally research products before they buy them, making the need for content even greater. Quick Takeaways.

B2C 26

B2C Content Marketing Product Millennials 26

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. By consistently appearing in search results, you can amplify your brand awareness, engage with users, and gain a competitive edge in the market.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 92

Health Customer Journey User-Generated Marketers 92

Hubspot Marketing

JULY 22, 2022

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. How Do Consumers Want to Learn About Products in 2022?

Gen Z 110

Gen Z Product Millennials Retail 110

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Which advocates are generating the most engagement? Not too shabby! Some key KPIs to track are: Top contributors.

PR 108

PR Gen Z Thought Leadership Communications 108

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. This suggests a growing intentionality among users about how they spend their time online. Facebook user base: Facebook boasts 38.3

Gen Z 64

Gen Z Millennials Social Media Marketing User-Generated 64

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Now, rather than relying on a commercial during our favorite sitcoms to learn about a product, we're inundated with marketing videos all over social media , streaming apps, and search result pages.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 88

Gen Z Branding Retail Education 88

Hubspot Marketing

FEBRUARY 25, 2025

The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service. In a B2B selling process, youre managing more user needs and touch points. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content.

Transform 87

Transform Marketers Marketing Gen Z 87

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 111

Analytics Product Automobile Customer Journey 111

Search Engine Land

MAY 16, 2023

So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Sixty percent of consumers looked at user-generated images or videos when learning about new products.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Neil Patel

AUGUST 5, 2021

It boasts 293 million daily active users on average. On top of a huge user base, the engagement levels are off the charts. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. You don’t want users to watch your ad and move on.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Hubspot Marketing

MARCH 2, 2020

As a marketer, you've likely heard the buzz around popular social platform TikTok, which now has 500 million monthly active users and is the third-most downloaded app globally. The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. Image Source.

Gen Z 139

Gen Z Millennials User-Generated Place 139

Hubspot Marketing

MARCH 20, 2023

What types of content do consumers prefer for learning about products and services? When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Gen Xers prefer feed posts, online communities, and short-form video.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Hubspot Marketing

SEPTEMBER 12, 2022

However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. Who is Gen Alpha?

Gen Z 126

Gen Z Millennials Fashion Manufacturing 126