Hubspot Marketing

NOVEMBER 5, 2024

For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. Garner found that 44% of millennials don’t want to interact with a sales rep before making a B2B purchase. Use social proof. No sales reps needed.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. That’s where a Net Promoter Score, also called an NPS score, can help. NPS makes it clear who your promoters are. Regardless of how you score, conducting regular NPS surveys should reveal the precise interactions that create your promoters and your detractors.

Promotion 133

Promotion Customer loyalty Gen Z Customer Journey 133

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

JULY 12, 2024

The first example I think of is an interest-based Facebook Group (my millennial is showing). This makes it a great channel for networking communities — like professional organizations and advisory committees — that promote collaboration. LinkedIn is one of the largest professional networks that exists.

Branding 111

Branding User-Generated Millennials Education 111

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Many of these TikTok business accounts have been encouraged by wider trends promoting sales on the platform, like the ongoing #TikTokMadeMeBuyIt hashtag. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 101

Gen Z Food Fashion Millennials 101

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” Affiliate Marketing In this model, the influencers promote your brand's products and earn a percentage commission on the sales generated through their unique affiliate links.

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Offer Deals : 61% of Gen Z actively seek out deals, making exclusive promotions and student discounts powerful tools for Brands.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. In that case, your marketing strategy for both organic and paid efforts should be to promote discounts, discuss the benefits of your products, and redirect people to your store.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. million people use Reddit daily, and 379.4 respectively.

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Gamification is also a great strategy.

PR 112

PR Gen Z Thought Leadership Communications 112

Marketing Insider Group

SEPTEMBER 3, 2024

In fact, 32% of Gen Zers are regularly engaged in this work, compared to only 24% of Millennials. Hosting online meetups, webinars, and other live events to promote interaction between supporters. You can also promote face-to-face interactions with your digital marketing. Address Gen Z’s core values.

Gen Z 72

Gen Z Marketing Strategy User-Generated Health 72

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. million people use Reddit daily, and 379.4 respectively.

Gen Z 94

Gen Z Copywriting Real Estate Marketing 94

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). Partner with influencers to create content that promotes lifestyles Gen Z wants to attain. The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

SmartBrief - Marketing

SEPTEMBER 18, 2024

The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. Rather than just promote our work or senior-level talent, we’re spotlighting our young creative talent on our TikTok channel.

Gen Z 95

Gen Z Millennials Advertising Advertisers 95

Sprout Social

MARCH 26, 2025

Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. Tech giants like BT and Vodafone use LinkedIn to showcase their innovative projects, promote company culture and recruit skilled professionals. They also use it to promote their various programs and services. Tuesday : 56 p.m.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. He’s a legitimate celebrity with his own influencer following, and they use his sporting background to help promote their healthy product range.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. Encouraging self-expression and empowerment Gender-neutral ads often promote messages of self-expression, encouraging individuals to be their true selves without fear of judgment.

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. 46% of respondents in one survey said they thought it was “creepy” when shown promotions or ads for a site they visited within the past two minutes. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. And all of that helps your brand awareness. Enable social shopping.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Facebook marketing is promoting your company or brand on the Facebook platform.

Gen Z 68

Gen Z User-Generated Marketing Marketers 68

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 111

Gen Z User-Generated Advertising Advertisers 111

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). McKinsey ).

Gen Z 121

Gen Z Millennials Customer Acquisition Advertising 121

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rather than promote its products, this approach builds camaraderie among the chronically online. Note: This method isnt reserved for Gen Z.

Gen Z 89

Gen Z Branding Retail Education 89

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back!

Promotion 89

Promotion Customer Customer loyalty Law 89

Hubspot Marketing

DECEMBER 20, 2023

To promote the summer blockbuster, Warner Bros. It turns out the post was a teaser to promote his collaboration with Solo Stove, a brand that sells smokeless fire pits. This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Check out the full run-down below.

Millennials 130

Millennials Shoppers Marketing Marketers 130

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Aside from using video for entertainment, both millennials and Gen Z prefer to watch videos for information gathering purposes. Image Source.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

APRIL 10, 2025

They also use creator content to highlight the best hikes in Colorado and promote community health events. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. The play: Trust in influencers is holding steady and growing in some pockets.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.”

Health 93

Health Customer Journey User-Generated Marketing 93

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Sprout Social

FEBRUARY 28, 2025

Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. TikTok statistics in the UK TikTok’s dominance among younger audiences makes it a must-have for brands looking to reach Gen Z and Millennials.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Sprout Social

JULY 20, 2021

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

Gen Z 141

Gen Z Product Retail Millennials 141

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Another common type of content on Twitter is promotional.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. However, it’s crucial to follow Reddit’s guidelines for self-promotion to avoid backlash from the community. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index.

Gen Z 133

Gen Z Millennials Branding Transform 133

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Overly promotional tactics, forced authenticity and glomming onto trends doesn’t win their favor. Sound familiar?

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97