SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 113

Health Millennials Transform Retail 113

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back!

Promotion 89

Promotion Customer Customer loyalty Law 89

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Aside from using video for entertainment, both millennials and Gen Z prefer to watch videos for information gathering purposes. Image Source.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

DECEMBER 20, 2023

To promote the summer blockbuster, Warner Bros. It turns out the post was a teaser to promote his collaboration with Solo Stove, a brand that sells smokeless fire pits. This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Check out the full run-down below.

Millennials 129

Millennials Shoppers Marketers Marketing 129

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). McKinsey ).

Gen Z 117

Gen Z Millennials Customer Acquisition Advertisers 117

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Sprout Social

JULY 20, 2021

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

Gen Z 142

Gen Z Product Retail Millennials 142

Martech

AUGUST 6, 2024

of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v It might be that Millennials have more experience than Gen Z in booking vacations generally, so they have more confidence in mobile and payment apps to complete these transactions. In the same survey, 64.2%

Gen Z 114

Gen Z Millennials Health Food 114

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index.

Gen Z 135

Gen Z Branding Millennials Transform 135

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Cross-promote content from other platforms. This essentially creates user-generated content that is promoting your brand to their audience. Who can still benefit from Snapchat marketing?

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Millennial Pet Shopping Habits. Of the three generations discussed here, Millennials are the most likely to browse the internet for new pet products rather than go into a brick-and-mortar store. Pet Owners by Generation.

Millennials 98

Millennials Gen Z Food Marketers 98

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. You could create a filter with iconic makeup looks from Ru Paul’s Drag Race and use it to promote the new season. Why Should You Advertise on Snapchat?

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Marketing Insider Group

OCTOBER 13, 2020

Or, maybe you like to blame it on those darn millennials. Culture change has become linked with attracting millennials – more flexible work hours, unlimited vacation time, gym perks. Sending emails, creating ads, promoting our products, creating press releases.” Which has totally watered down what culture change actually is.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Martech

FEBRUARY 22, 2023

are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams. About 60% of TikTok users in the U.S. are 50 and up.

Gen Z 120

Gen Z Millennials User-Generated Marketers 120

Sprout Social

APRIL 21, 2020

Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. Some brands will promote their most environmentally friendly products or exaggerate the extent of their sustainability efforts in an act known as “greenwashing.”

Retail 132

Retail Gen Z Fashion Millennials 132

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. 72% of Gen Z and Millennials follow influencers on social media. 72% of Gen Z and Millennials follow influencers on social media. 50% of Millennials trust product recommendations from influencers. was valued at a record 16.4

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. Build some promotions and special offers into your social posting calendar just for followers and fans.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hootsuite

JUNE 12, 2020

Save time and look professional while promoting your brand in style. If one of your goals is to engage followers or promote awareness, keep an eye on this. If you think this figure is low, consider promoting your Stories with a post. Save time and look professional while promoting your brand in style. Start here.

Analytics 145

Analytics Millennials Promotion Management 145

Neil Patel

MARCH 25, 2021

You can also promote your posts through social on platforms you know your audience is using. PetPlate , a meal plan subscription service for dogs, created this promoted pin on Pinterest to boost a blog post called “Tips for Welcoming a New Puppy Into Your Home.”. Millennials are the largest pet-owning demographic in the U.S.,

Millennials 129

Millennials Food Shoppers Health 129

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Remember, your target market on TikTok is mostly Gen Z’ers, millennials, and Generation Alpha. You can also promote discount codes or sales in your TikTok bio.

Product 141

Product eCommerce Millennials User-Generated 141

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

MARCH 25, 2019

Its growth even supersedes traditional social network success stories -- millennial use of Pinterest in particular has increased more than any other social network , even Snapchat. Promote your pins. Promote your pins. Pinterest now attracts 150 million people per month. Post original images. Use keywords and hashtags.

Millennials 145

Millennials Promotion Branding Product 145

Litmus

NOVEMBER 20, 2024

Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 74

Gen Z Millennials Shipping User-Generated 74

Adobe Experience Cloud Blog

JANUARY 11, 2019

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. An example of this in action is Instagram’s introduction of numerous features to help promote a positive virtual community.

Millennials 134

Millennials Thought Leadership CMO Marketers 134

Hubspot Marketing

APRIL 5, 2024

And let's not forget about us millennials, who make up 33.7% I bought my favorite skirt from Midnight Hour after seeing it pop up on my Instagram several times, and I've made a note to buy this adorable pink clock purse after seeing it promoted in a TikTok Live shopping event. And I'm not the only millennial influenced.

Gen Z 121

Gen Z Millennials Entertainment Manufacturing 121

Marketing Insider Group

MAY 1, 2023

Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix. Millennials are 1.9x YouTube has more than 2.5

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Instead, sponsor or promote causes you care about and find ways to make your brand more environmentally and socially conscious. Here are five ways to attract and keep Gen Z customers. Research Gen Z Culture.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Hubspot Marketing

MAY 8, 2023

Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials. Brainstorm a few ideas, grab your phone or pop open Canva, and hit the post button.

Gen Z 141

Gen Z Millennials Marketers Marketing 141

Marketing Insider Group

AUGUST 31, 2020

Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. Forrester goes on to explain that buyers don’t want: Product features and overly promotional content. B2B marketing, on the other hand, hasn’t kept up. Content created by nobodies.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Marketing Insider Group

OCTOBER 25, 2021

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. But some things are certain.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. For instance, to promote a new foundation the brand showed influencer Monet McMichael with the product at the Soft Lit Luminous Foundation launch party.

Influencer Marketing 130

Influencer Marketing Market Trends Gen Z Fashion 130

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). That’s huge, since 62% of Gen Zers and millennials say they’d like to be able to search by image. Promoted Pins. Promoted pins are regular pins that companies have paid to promote.

Millennials 145

Millennials Fashion Promotion SEO 145

Neil Patel

FEBRUARY 19, 2021

According to Hubspot, 73 percent of millennials prefer to hear from their favorite businesses through email than any other communication method. Because you often need to pay to boost or promote your posts, so again, it’s harder to reach an organic audience this way (at least cost-effectively). Check out the image above, for example.

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Hubspot Marketing

JUNE 16, 2021

As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy. Lastly, brand experience is a pillar that will help you promote your products and services. How do you want to make a difference?

Branding 143

Branding Millennials Communications Education 143

Marketing Insider Group

DECEMBER 18, 2023

This platform offers insights into trending topics and helps identify influencers who can authentically promote content, significantly boosting engagement and reach. This platform is known for its high engagement rates and innovative ad formats, making it a unique choice for reaching the Gen Z and Millennial demographics. Why Outbrain?

Gen Z 127

Gen Z Millennials Advertisers Advertising 127

Sprout Social

SEPTEMBER 3, 2020

For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Don’t forget your Twitch social media promotion! And maybe it goes without saying, but social media promotion is essential to any Twitch presence. This is the big one! HEY BEST FRIENDS.

Gen Z 143

Gen Z Branding Millennials Real Estate 143