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However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.
Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.
According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).
For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. Garner found that 44% of millennials don’t want to interact with a sales rep before making a B2B purchase. with your leads. Optimize lead forms.
Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.
million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.
Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population. Leverage social media platforms.
Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Authenticity builds trust.
Plus, I get all the best advice from users who enjoy the platform as much as I do. The first example I think of is an interest-based Facebook Group (my millennial is showing). This makes it a great channel for networking communities — like professional organizations and advisory committees — that promote collaboration.
They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?
SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. Search intent considers what users want when they type something into Google.
Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first.
Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Marketing on Facebook doesnt have to cost a lot, either.
However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. This just cant be done as efficiently with analog content.
That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Which advocates are generating the most engagement?
Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.”
Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Reddit is also changing the search landscape.
Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. Encourage user-generated content (UGC): More on that shortly.
Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5
But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. In that case, your marketing strategy for both organic and paid efforts should be to promote discounts, discuss the benefits of your products, and redirect people to your store.
But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%
Source: Instagram A fitness icon in Australia from the Gold Coast, Emily promotes a balanced lifestyle through her app and fitness programs. If you’re trying to target millennial women in Sydney, you’ll be able to find exactly which creators can deliver. She’s a great partner for brands targeting older millennials and Gen X consumers.
In the app’s unique augmented reality (AR), millions of users chat privately and exchange Snaps with close friends. Snapchat statistics on user demographics Snapchat users are a distinctive group. You won’t see a lot of overlap with users on other social networks like X (formerly Twitter) or TikTok.
. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK. Tuesday : 56 p.m.
According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rather than promote its products, this approach builds camaraderie among the chronically online. They go all-in on employee-led content and do it well.
Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users. One of the biggest opportunities for brands is sponsored AR Lenses and Filters, where creators help develop interactive, branded effects that users can apply to their Snaps.
Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. Are they millennials who love travel?
36% of millennial consumers trust recommendations from people they follow more than traditional ads. Promoted by the right partners, it encouraged fans to show off their most personalized pairs, highlighting just how creative and customizable the product could be. Why are influencer marketing campaigns so effective? The result?
And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. But you can gauge its effectiveness by tracking event engagement, brand mentions, and the volume and reach of user-generated content. What is Experiential Marketing?
Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.
million Filipino users , the video-sharing (now also a shopping and live-streaming) platform has gone beyond being just a social app. TikTok advertising refers to the paid marketing opportunities you can use on TikTok to promote your products or services. With over 56.1 What is TikTok Advertising (And How Does It Work)?
From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. As of early 2024, X has 429 million users worldwide. accounts for just 15% of X’s user base but generates over 50% of its revenue. minutes daily.
Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Learn how to get the best ROI from your emails and keep your audience engaged.
In a B2B selling process, youre managing more user needs and touch points. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. social responsibility) User-generated content. And how much revenue are they generating? Right behind them is Gen Z.
Unlike traditional banks, which have often struggled to offer customized experiences at scale, these digital innovators are leveraging cutting-edge technology to create financial services that feel tailor-made for each user. The personalization revolution Personalization in banking isn’t just a trend—it’s a game-changer.
Brands use carousels to break down complex ideas, showcase product benefits, or guide users through processes. End with a CTA: Invite users to comment, visit a link, or save the post. Tip: Use tools like Canva’s Magic Design or Visme to quickly generate carousel layouts with professional polish, even if you’re not a designer.
For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. This suggests a growing intentionality among users about how they spend their time online. Facebook user base: Facebook boasts 38.3
Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.
Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. For You Page (FYP): TikTok’s algorithm-powered homepage, curated for each user. This is your guide to building one.
In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI. The buying journey can be long.
billion global social media users and platforms now prioritizing relevance, behavior, and keyword signals, acting to break through the algorithmic clutter is harder than ever. SMO doesn’t amplify the entire content strategy directly but it plays a key role in supporting how social media promotes and redistributes that broader content.
Users are getting advice from peers and influencers, some of which are healthcare professionals active on TikTok. More and more, HealthTok users are turning to the app for insight on their health instead of a doctor. Social media is becoming a search engine, especially among younger generations.
billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24
According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.
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