Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 123

Branding Millennials Video Marketing B2C 123

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. For your Snapchat ads to find success, you need: great visuals (no blurry, pixelated images or videos) a short, snappy, message (i.e., Why Should You Advertise on Snapchat?

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Promote New Videos on Social.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Sprout Social

SEPTEMBER 3, 2020

In terms of Twitch marketing, the site’s demographics skew on the younger side. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Despite popular belief, marketing on Twitch doesn’t have to be a total money-sink. HEY BEST FRIENDS.

Gen Z 143

Gen Z Branding Millennials Real Estate 143

Hubspot Marketing

NOVEMBER 5, 2019

Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. When it comes to marketing your product, you have many different options on Facebook. Free Promotion. Paid Promotion. Here are a few examples. Facebook Ads has a solid track record.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

JANUARY 5, 2021

In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. Another highlight in this video is that it caters to viewers who may be discovering the brand and those who already know it. Takeaways for Video Marketers. Hippo Video. The first step is uploading your videos.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results): HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Click To Tweet.

Fashion 111

Fashion Millennials Education Video Marketing 111

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Content is one of the most efficient ways to promote a business. Almost half of all marketer’s plan to use content to reach their consumers.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. And every other website, too, except for Google.).

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. However, if you're a marketer that's never used a niche social platform before, TikTok can be pretty hard to navigate. If you identify with that struggle, don't worry!

Gen Z 145

Gen Z Millennials Entertainment Branding 145

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. Why Is Internet Marketing Important for Business? Podcasting and Video Marketing - The preferred learning method continues to evolve.

Affiliate Marketing 94

Affiliate Marketing Marketers Marketing Millennials 94

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Video Marketing. Following the trend of visual content, video marketing is expanding even more.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Adobe Experience Cloud Blog

JANUARY 6, 2017

She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Ann Handley (@MarketingProfs) January 4, 2017.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Duct Tape Marketing

APRIL 13, 2017

A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. Primarily for E-commerce advertisers, who are in the horde of promoting multiple products from their store through a single ad strip. Promoted Tweets. Promoted Accounts.

User-Generated 73

User-Generated Transform Promotion Advertisers 73

Neil Patel

SEPTEMBER 17, 2021

As simple as it sounds, delivering more videos could be the easiest way to increase shares and engagement. I recently posted this video on Facebook: It was a direct result of a simple social media audit like this. I’m investing a ton into video marketing because I’ve seen that it produces the best results across almost every platform.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Marketing Insider Group

DECEMBER 8, 2020

Social media is no longer just an extra channel of publishing or promoting your content. It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. The ones you choose should depend on who your target market is and where they tend to hang out. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Marketing Insider Group

FEBRUARY 5, 2024

Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Wyzowl) In 2023, online videos accounted for 82.5%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketers Marketing 72

Spiralytics

APRIL 23, 2023

Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. Email marketing also offers big returns.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Spiralytics

MAY 30, 2024

Marketers can use it for brand building, leveraging analytics tools for data-driven strategies. Promote products/services effectively through visually appealing content, videos, and targeted ads. You can send users targeted messages and promotions, leveraging Facebook’s detailed audience insights to reach the right people.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Sprout Social

OCTOBER 17, 2016

You can also share content that promotes your business, but do it sparingly. Twitter Ads let you promote your Tweets so they’re seen by more people than you can reach organically. If you have a recent Tweet that picked up some traction, put it in front of even more people with a promoted Tweet campaign. Quick Stats 1.65

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. In response, YouTube launched Shorts — enabling users to create 15-second videos with musical overlays. This also allows video marketers to play with different content types on the same platform. Why does this matter?

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Hubspot Marketing

JUNE 6, 2023

When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. This is where experiential marketing comes in. While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy.

User-Generated 145

User-Generated Marketing Marketers Branding 145

Sprout Social

FEBRUARY 21, 2022

Be sure to add captions and text in TikTok’s editor—the more native a video feels to a platform, the better it tends to perform. Pro tip: Beware of sharing your TikTok as a Reel —Instagram won’t promote Reels that have the TikTok watermark on them. Share your video to Facebook. Use video to create a helpful Product Page.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Marketing Insider Group

MARCH 28, 2024

Shake things up for your customers with a new method of sparking social engagement — sending an actual printed card in customers’ order packages that are designed to promote sharing. For example, you can set up your homepage to promote a product that a buyer was viewing, but didn’t purchase during their last visit.

eCommerce 121

eCommerce Shoppers User-Generated Promotion 121

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Gyubee also uses video marketing to showcase menu items. Helping to engage its target market.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

FEBRUARY 19, 2025

Why use TikTok for B2B marketing? While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. Why is there a law banning TikTok? What impact has this had? Also: 18.2%

Gen Z 105

Gen Z Law B2C Entertainment 105