Sprout Social

JULY 23, 2024

Sephora French beauty retailer Sephora uses its Pinterest boards to drive traffic and conversions through product placements. It partners with retailers across numerous industries—everything from auto and home goods to clothing, electronics and travel.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Adobe Experience Cloud Blog

MARCH 28, 2019

adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment , and financial services industries. Retail CX Insights. Consumers do want to move fluidly between multiple channels of communication with retailers. website to app or smart speaker to phone).

Millennials 130

Millennials Retail Entertainment Thought Leadership 130

SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. With that in mind, here’s how I think retailers should begin integrating AI while also being mindful of its potential pitfalls.

Retail 132

Retail Gen Z Customer Millennials 132

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. For these short few months, spending booms, and retailers garner the revenue (and profit) they need to sustain them through the next year. So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? from 2023’s numbers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Marketing Insider Group

FEBRUARY 2, 2017

If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial… The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Sellbrite.

Millennials 107

Millennials eCommerce Retail Product 107

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues.

Retail 140

Retail Gen Z Fashion Millennials 140

Martech

JULY 15, 2021

I chose to buy from a national retailer and decided to purchase in-store for the big-ticket item. Whatever technology solution the retailer was using: it worked. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. Chris Wood, Editor.

Gen Z 109

Gen Z Millennials Direct Mail Retail 109

SmartBrief - Marketing

SEPTEMBER 17, 2024

Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Currys: Going all-in on employee-led original content Currys is the leading omnichannel retailer of technology products and services in the UK and Ireland.

Gen Z 91

Gen Z Branding Retail Education 91

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. TikTok “The clock app” as some have affectionately called it, remains an incredibly effective way to reach new consumers, particularly Gen Z and millennials. Retail media refers to digital channels owned by retail companies.

Retail 104

Retail Gen Z Market Trends Millennials 104

Hubspot Marketing

NOVEMBER 22, 2023

Instead of the notorious “burn book” featured in the original movie, the Walmart ads are centered around a “deal book” highlighting discounts the retailer is offering this holiday season. Want to sell to millennials? Reference Mean Girls Mean Girls is a generation-defining film for millennials.

Millennials 134

Millennials Retail User-Generated Marketing 134

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products.

Non-Profit 88

Non-Profit Fashion Health Millennials 88

Sprout Social

MARCH 26, 2025

Retailers like M&S use the platform to build communities and share customer stories and behind-the-scenes content. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. How are other UK brands using Facebook?

Entertainment 97

Entertainment Gen Z Millennials User-Generated 97

Hubspot Marketing

JULY 25, 2022

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products.

Gen Z 129

Gen Z Millennials Retail Price 129

Sprout Social

JULY 20, 2021

This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. Made popular by streetwear brands like Supreme, the strategy has been adopted by major retail staples like Nike , Levi’s and more.

Gen Z 141

Gen Z Product Retail Millennials 141

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Martech

SEPTEMBER 25, 2024

Go all-in on a cohesive in-store and online consumer experience While there remains a preference for in-store shopping, the growth of online purchasing (especially among millennials and Gen Z hybrid shoppers) means brands need consistent, positive customer experiences in both settings.

Gen Z 68

Gen Z Millennials Shoppers Retail 68

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Omnichannel lifecycle segmentation in retail & eCommerce Omnichannel segmentation helps create seamless, personalized experiences both online and in-store.

Health 93

Health Customer Journey User-Generated Marketing 93

Hubspot Marketing

JULY 22, 2022

Among the most popular are searching the web, going to retail stores, TV ads, word of mouth, and online reviews. Gen Z, Millennials, and Gen X set themselves apart from Boomers through their preference for learning about products through social media and YouTube ads. Retail Is Still Relevant, Especially for Older Generations.

Gen Z 111

Gen Z Product Millennials Retail 111

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. While the platform reaches US audiences effectively, India, the United Kingdom and Canada also have notable bases.

Branding 87

Branding Gen Z Pharmaceutical Health 87

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them. Millennials are more receptive to social media marketing than their counterparts.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

NOVEMBER 1, 2023

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.

Gen Z 128

Gen Z Millennials Customer Acquisition Law 128

Hubspot Marketing

DECEMBER 13, 2022

Or Millennials who many other generations think are busy with "quiet quitting?". In a nutshell, most marketing efforts targeting either Gen Z, Millennials, or Gen X will likely reach all three generations to some extent – while leaving boomers in the dark. Boomers Prefer Retail Shopping More Than Any Other Generation.

Gen Z 108

Gen Z Millennials Retail Marketing 108

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. The power of cute Yes, this retailer sells matching dog and human outfits. For brand posts, we focus on content that resonates with millennials and Gen X. People ages 25-34 are Facebooks largest audience , closely followed by those 18-24.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 53

Millennials Entertainment User-Generated Marketing 53

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Sprout Social

FEBRUARY 13, 2025

MECCA: Snapchatting to the top MECCA is Australia and New Zealands top beauty retailer. MECCA was the first retailer in Australia to debut lenses powered by AR technology. The brand is especially popular with Millennials and Gen Z , a signal of how well Louis Vuitton builds cultural resonance on digital channels.

Gen Z 77

Gen Z Branding Fashion Retail 77

Hubspot Marketing

MARCH 20, 2023

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Millennials prefer short-form video, ads or sponsored content, and feed posts. Gen Xers prefer feed posts, online communities, and short-form video.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

DECEMBER 20, 2023

The retailer rolled out a series of commercials starring the original cast of the 2004 film reprising their roles. This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Millennials are expected to spend more than other generations this holiday season.

Millennials 129

Millennials Shoppers Marketing Marketers 129

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

New entrants from retail and technology are shaking up the traditional ecosystem. This changing demographic doesn’t just include millennials, but anyone exhibiting digital and participatory behaviors, including over 33% of seniors. Regulatory uncertainties make it hard to strategize and execute on long-term growth.

Transform 134

Transform Health Millennials Thought Leadership 134

Martech

JULY 12, 2021

“Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Dillard. We also doubled down with our retailers direct in understanding click-and-collect and their online process.”.

Shoppers 124

Shoppers Shopper Market Millennials Retail 124

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Bobby Jack Bobby Jack is taking advantage of their popularity during the early 2000s to connect with younger Millennials and Gen Z.

Gen Z 133

Gen Z Millennials Branding Transform 133

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. totaled $58.6

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Martech

SEPTEMBER 13, 2023

Just over one-third of consumers have reported cutting back their discretionary spending so far this year, which could result in retailers’ performance suffering in many categories leading up to the holiday season,” Gartner’s 2023 Holiday Marketing Guide for Retail says.

Gen Z 124

Gen Z Shoppers Retail Price 124

Hubspot Marketing

AUGUST 15, 2022

Rather than going to a brand's online retail store or Facebook/Instagram Shop, prospective customers can now shop and search for products with help from brand representatives on messenger. Social media is also Millennials preferred channel for discovering new products. What Instagram's DM Shopping Feature Looks Like.

Gen Z 111

Gen Z Millennials Shoppers Retail 111

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145