Remove Millennials Remove SEO Remove Video Marketing
article thumbnail

7 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot Marketing

With this in mind, marketers can do things like Creating an effective SEO keyword strategy to reach users browsing the internet. Gen Z’s top preference for learning is short-form video, story posts, or from an influencer they follow. Millennials prefer short-form video, ads or sponsored content, and feed posts.

Gen Z 145
article thumbnail

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Here, it is worth remembering that, for this to work, the consumer needs to find your website, which requires SEO on images.

article thumbnail

1 video, 47 uses: Maximizing your Instagram content

Sprout Social

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Share on Snapchat.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

SEO and Organic Search Stats. Approximately 64% of marketers invest in SEO strategies and tactics. SEO reports will link initiatives to outcomes in the year 2020, such as demonstrating the impact of Search Engine Optimization on larger business goals. Video Marketing Statistics. Podcast Insights ).

article thumbnail

3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content Marketing Institute

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. 40% of millennials say messaging apps are their preferred means of customer service via @GeoMarketing study.

article thumbnail

Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy

Girl Power Marketing

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. The Rise of Video Content Today’s content comes in many forms, including blog posts, white papers, case studies, eBooks, newsletters, and other written collateral.