Set Up
APRIL 16, 2024
There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. A McKinsey report found that “Gen Z and Millennials across all income groups had the highest intent to splurge, at 55 percent and 54 percent.”
Martech
JULY 12, 2021
The Rosé berries have actually been on the market for 12 years; but one problem was that, too Baby Boomers and Gen X, at least, they looked unripened. “Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard.
Martech
JULY 13, 2021
. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing.
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