Adobe Experience Cloud Blog

MARCH 28, 2019

For example, more than half of online shoppers across age groups said they expect to receive an emailed receipt following a purchase. The post Millennials Have Higher Expectations for CX than Older Generations appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Retail CX Insights.

Millennials 130

Millennials Retail Entertainment Thought Leadership 130

illumin

AUGUST 27, 2024

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sales Force: CMO

AUGUST 10, 2022

Despite this, only 32% of retail executives say they can turn profile information, purchase history, and service interactions into tailored experiences that make shoppers feel like VIPs. Make the holidays happier for shoppers. During the holidays, shoppers’ patience tends to wear thin. Get the guide.

Shoppers 98

Shoppers Gen Z Retail Millennials 98

Hubspot Marketing

NOVEMBER 5, 2019

Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. To learn the ins and outs of setting up an ad and determining which style is right for you, check out this guide.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Martech

SEPTEMBER 25, 2024

Go all-in on a cohesive in-store and online consumer experience While there remains a preference for in-store shopping, the growth of online purchasing (especially among millennials and Gen Z hybrid shoppers) means brands need consistent, positive customer experiences in both settings.

Gen Z 64

Gen Z Millennials Shoppers Retail 64

Hubspot Marketing

NOVEMBER 1, 2024

HubSpot research shows social media is the preferred product discovery channel for Gen Z, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps. online shoppers. D2C Ecommerce Best Practices Find more ecommerce sales and marketing tools in our free Ecommerce Planning Kit.

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Search Engine Land

MAY 23, 2024

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. By the numbers. 37% of respondents tried an AI-driven search engine and found the results more satisfying.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). From active brand conversations to personalised shopping experiences, Gen Z shoppers know what they want. The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hubspot Marketing

JULY 25, 2022

When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 130

Gen Z Millennials Retail Price 130

Sprout Social

JULY 20, 2021

Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. It’s the top social network among Gen Z audiences and the third most popular among Millennials. Will Instagram Drops work for my brand? Check out this example from Nars Cosmetics.

Gen Z 139

Gen Z Product Retail Millennials 139

Martech

JULY 12, 2021

“Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Dillard. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 119

Shoppers Shopper Market Millennials Retail 119

Hubspot Marketing

DECEMBER 20, 2023

This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Millennials are expected to spend more than other generations this holiday season.

Millennials 131

Millennials Shoppers Marketing Marketers 131

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Vertical Response

JULY 7, 2024

Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

MARCH 27, 2025

For younger shoppers, its abundantly clear that influencer marketing is a full-funnel activationnot just an awareness play. Consumers who make daily or weekly purchases tend to be Millennials or Gen Z, and these consumers trust creators more than older generations, according to the same report.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Sprout Social

MAY 21, 2019

Moreover, these Pinterest shoppers invest in what they’re passionate about. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. This year’s Pinterest stats show that the users of the platform are dedicated shoppers, with a desire to dig into social content.

Millennials 112

Millennials Shoppers Food User-Generated 112

Neil Patel

MARCH 25, 2021

However, shoppers also appreciate being able to find a larger selection and compare prices more easily than in brick-and-mortar stores. Millennials are the largest pet-owning demographic in the U.S., Google found 50 percent of online shoppers are more likely to purchase if there’s an image of the product.

Millennials 129

Millennials Food Shoppers Health 129

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Trust matters to Gen Z shoppers. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. Research Gen Z Culture.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Martech

MARCH 24, 2022

YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 123

Gen Z Millennials Shoppers Digital Marketing 123

Hubspot Marketing

APRIL 5, 2024

And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced. 38% of millennials in the UK and US have purchased via a social media platform. of TikTok's users. I admit I've been influenced quite a few times by social media when purchasing a product.

Gen Z 124

Gen Z Millennials Entertainment Manufacturing 124

Hubspot Marketing

AUGUST 15, 2022

In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. Social media is also Millennials preferred channel for discovering new products. 1 in 2 Millennials have discovered a new product on social media in the past three months. What Instagram's DM Shopping Feature Looks Like.

Gen Z 112

Gen Z Millennials Shoppers Retail 112

SmartBrief - Marketing

MAY 19, 2024

Many customers today – especially millennials and Gen Z shoppers – expect personalized experiences when interacting with retailers. Building loyalty through personalization Beyond predictive analytics, the next area in which AI has a lot of potential in the retail space is through personalization.

Retail 132

Retail Gen Z Customer Millennials 132

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) Free delivery is the main reason 45% of shoppers head online. HubSpot , 2023) Adults aged 18 to 24 make up the largest share of ecommerce shoppers in the U.S. Statista , 2023) The global conversion rate of online shoppers is 1.9%.

eCommerce 122

eCommerce Gen Z B2C Shoppers 122

Neil Patel

OCTOBER 19, 2021

Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Fewer shoppers are out about when the weather’s bad or the heat’s too intense. According to the stats : Sixty-nine percent of millennials have FOMO. There are other disadvantages too, such as: It’s weather dependent.

Shipping 140

Shipping Shoppers Retail Transform 140

Martech

SEPTEMBER 13, 2023

34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. 13% of all winter holiday shoppers said an ESG stance was the most important factor when selecting a gift. However, it also says the number who do think about those stands has been steadily increasing.

Gen Z 119

Gen Z Shoppers Retail Price 119

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hubspot Marketing

JANUARY 13, 2017

Check it out below on Instagram: According to a survey from Aimia , 56% of consumers said they followed brands on social media to browse products for sale, and 31% of online shoppers say they’re using social media specifically to look for new items to purchase. Product demonstration videos on social media.

Millennials 145

Millennials eCommerce Shoppers Advertisers 145

Sprout Social

NOVEMBER 28, 2016

Almost three-quarters of shoppers rely on social media to get more information about the products they want to buy. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Go-to app for millennials. jobs #ecommerce pic.twitter.com/5kVnNRymR5.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Test your website and make improvements now, before you miss out on mobile shoppers.

eCommerce 121

eCommerce Shoppers Retail Fashion 121

Marketing Insider Group

OCTOBER 9, 2013

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. Click To Tweet. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. With that, let’s dive in! Emphasize eye-catching, visual content. Twitch streamers.

Gen Z 110

Gen Z Millennials Shoppers Price 110

Search Engine Land

JULY 5, 2023

Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). That survey found 38% of shoppers began product searches on Amazon, while 35% started searching on Google. Amazon and Google reign. TikTok’s YoY decline. About the study.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Why we care. By the numbers. And ratings and reviews are king.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Hubspot Marketing

MARCH 8, 2021

But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. While many of the respondents above still haven't purchased a product through a social media platform, this might change as shoppers continue to embrace online shopping. If so which one(s)?"

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

SMA Marketing

DECEMBER 15, 2022

Regardless of the preference for digital shopping, in 2020, 55 percent of shoppers online were advocates of classic stores for the purpose of checking out a product in person before purchasing. Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” The percentage of shoppers who trust family and friend advice over businesses is approximately 81%. Statista states, “93% of Millennials have compared online deals using a mobile device.”

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134