Millennials Shoppers Transform 
Vertical Response
JULY 7, 2024
Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Instagram is also a powerhouse for shopping and e-commerce.
Sprout Social
MARCH 27, 2025
Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. For younger shoppers, its abundantly clear that influencer marketing is a full-funnel activationnot just an awareness play.
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Marketing Insider Group
OCTOBER 9, 2013
Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Click to Tweet. Click To Tweet. Click To Tweet.
Marketing Insider Group
OCTOBER 25, 2021
Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Strategic Marketing Transformation. Gen Z Will Continue to Influence Marketing More Than Millennials. The first millennials are now approaching their 40 th birthday.
Neil Patel
OCTOBER 19, 2021
As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Fewer shoppers are out about when the weather’s bad or the heat’s too intense. There are declining brick-and-mortar sales.
Neil Patel
MARCH 18, 2021
Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. The X refers to the variable “x,” allowing them to be named but perhaps not limited by one definition.
Martech
JULY 12, 2021
“Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Dillard. “Shopper marketing is where we spend most of our time and money now,” she said.
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