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In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your targetmarket is largely online.
In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your targetmarket is largely online.
Millennials: seven hours and 45 minutes. Takeaways: LinkedIns user growth in Australia signals an opportunity for thoughtleadership and B2B marketing. X is also more popular among Millennials than other social media networks. Gen X: six hours and five minutes. Boomers: four hours and 30 minutes. million in 2028.
As we already know, consumers trust Don Draper about as far as they can throw him – recent stats from Forrester indicate that only 10% of adult US internet users trust online advertisements, and 95% of millennials told Social Chorus that they consider their friends to be the most trusted source of information about products.
Retirees and students, on the whole, are generally not the targetmarket. . But marketers might be interested to note that nearly half (44%) of Americans aged 25-29 are on LinkedIn, according to Pew Research. . This is good news for brands just starting to work out their thoughtleadership content strategy.
Create TargetMarket Personas. It might surprise you to learn that they watch 10 percent more video s on YouTube than Millennials. Meanwhile, Millennials and Gen Zers outpace Boomers and older generations when it comes to podcast listening. Hub pages do a lot of good in organizing content on your websites.
Millennials also make up a large group of LinkedIn users, so don’t overlook them in your marketing. Share thoughtleadership. We build customized content marketing plans (including monthly video packages) to help you produce all the content you need to win new customers. hours per month in 2020).
And, without collaboration, we end up being echo chambers of our proclivities — instead of a diverse repository of thoughtleadership. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Without curation, we inevitably pack our feeds with pitch after promotion after pitch.
Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.
With so many options, it’s critical to have solid goals and understand who your targetmarket is and where your video will reach them. Audience considerations: Instagram is most popular with millennials. Like Facebook, you can target your ideal viewer with custom targeting options. or even share 360-degree videos.
Why use TikTok for B2B marketing? While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. Why is there a law banning TikTok? What impact has this had? Also: 18.2%
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