Remove Millennials Remove Target Market Remove Thought Leadership
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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your target market is largely online.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your target market is largely online.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Millennials: seven hours and 45 minutes. Takeaways: LinkedIns user growth in Australia signals an opportunity for thought leadership and B2B marketing. X is also more popular among Millennials than other social media networks. Gen X: six hours and five minutes. Boomers: four hours and 30 minutes. million in 2028.

Gen Z 57
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Brand Loyalty isn’t Dead – Don’t “Buy” the Hype

Adobe Experience Cloud Blog

As we already know, consumers trust Don Draper about as far as they can throw him – recent stats from Forrester indicate that only 10% of adult US internet users trust online advertisements, and 95% of millennials told Social Chorus that they consider their friends to be the most trusted source of information about products.

Branding 134
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20 LinkedIn Statistics That Matter to Marketers in 2020

Hootsuite

Retirees and students, on the whole, are generally not the target market. . But marketers might be interested to note that nearly half (44%) of Americans aged 25-29 are on LinkedIn, according to Pew Research. . This is good news for brands just starting to work out their thought leadership content strategy.

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How to Create Segmented User Experiences

Duct Tape Marketing

Create Target Market Personas. It might surprise you to learn that they watch 10 percent more video s on YouTube than Millennials. Meanwhile, Millennials and Gen Zers outpace Boomers and older generations when it comes to podcast listening. Hub pages do a lot of good in organizing content on your websites.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Millennials also make up a large group of LinkedIn users, so don’t overlook them in your marketing. Share thought leadership. We build customized content marketing plans (including monthly video packages) to help you produce all the content you need to win new customers. hours per month in 2020).