Adobe Experience Cloud Blog

AUGUST 11, 2014

Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” ” But time marches on, and there’s a new generation in town.

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Gen Z Millennials Thought Leadership Marketers 134

Hubspot Marketing

DECEMBER 10, 2024

Backlinks come from thought leadership and thought leadership can be won by continually publishing high-quality, accurate content that serves your readers. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials).

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SEO Gen Z Finance Transform 126

Adobe Experience Cloud Blog

DECEMBER 20, 2016

For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute. Being a millennial myself, I grew up in a time where all of the information I could ever want is an internet connection away. Make Data Your Playground.

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Thought Leadership Millennials B2C eBook 124

Rock Content

NOVEMBER 30, 2016

This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. For more about long-form storytelling and thought leadership, read this. Science rules!

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Thought Leadership Millennials Content Marketing Customer 100

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

This changing demographic doesn’t just include millennials, but anyone exhibiting digital and participatory behaviors, including over 33% of seniors. The post 3 Ways to Incorporate Digital Innovation Into Healthcare Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Transform Health Millennials Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 1, 2015

This spoof box targeted their core audience of millennial women who grew up with the popular show. This year Birchbox—a beauty and cosmetics online retailer—sent a Saved By The Bell themed box (complete with Rad Net hairspray, and a mix tape) via email. Modern Marketing b2b Consumer'

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Thought Leadership Millennials Retail Marketers 122

Adobe Experience Cloud Blog

DECEMBER 3, 2019

The Millennial Falcon, a spaceship from Star Wars, shows up in block form. The post Branded Videos | What Non-Creatives Need to Worry About appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Specify your goals, know your audience, and make time for testing, and you’ll be just fine. .

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Branding Thought Leadership Millennials Customer Acquisition 157

Adobe Experience Cloud Blog

MAY 5, 2015

Ask any millennial or Gen-Xer and they probably have a favorite emoji, whether it’s the cat with heart eyes (my personal fav), the two beer glasses clinking together, or the good ole’ thumbs up. Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice!

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Thought Leadership Marketers Marketing Millennials 134

Sprout Social

FEBRUARY 28, 2023

As of January 2023, 60% of global users were aged 25–34, representing younger millennials. In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. Thought leadership is critical to 79% of potential buyers in determining which providers they want to learn more about.

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Gen Z Thought Leadership User-Generated Millennials 145

Adobe Experience Cloud Blog

JANUARY 11, 2019

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. There are numerous articles on this topic explaining how to leverage psychology in marketing. Census Bureau. Welcome to great!

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Millennials Thought Leadership CMO Marketers 134

Adobe Experience Cloud Blog

MARCH 26, 2020

While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context. The post Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Make it real. Make it practical.

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Gen Z Entertainment Thought Leadership Millennials 174

Adobe Experience Cloud Blog

JUNE 25, 2014

Mercedes-Benz USA ran a full social media campaign (primarily on Instagram) to highlight the new Mercedes CLA for a millennial audience – consumers born between the early 1980s and early 2000s. 4 Ways a Hashtag Can Drive Your Brand Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Branding Thought Leadership Millennials User-Generated 134

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

A cottage industry of millennial-focused brand experts and consultants has formed to better engage this particular age group & their buying power. million of whom are millennials. Millennials, in particular, are likely to support brands that stay up to date and participate in popular trends such as music festivals.

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Branding Millennials Entertainment Thought Leadership 132

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads.

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Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 7, 2017

It can also mislead brands into thinking they are achieving personalization when they’ve only bucketed buyers into a broad segment like “millennials” or “empty nesters.” At worst, it doesn’t lend to a meaningful interaction with a prospect or customer. Communicating with your buyers shouldn’t feel like checking a box or completing a form.

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Personalized Marketing Thought Leadership Millennials Education 129

Adobe Experience Cloud Blog

JANUARY 23, 2018

Millennials are typically more smartphone-friendly and demand more responsive services, whereas older generations tend to prefer voice or direct support. The post 4 Reasons Chatbots Will Improve UX in 2018 & Beyond appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Thought Leadership Millennials Customer Marketing Strategy 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads.

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Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

FEBRUARY 21, 2022

As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos. Create thought leadership content. Share data points.

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Thought Leadership Gen Z Real Estate Education 145

Marketing Insider Group

FEBRUARY 26, 2013

In our last Future of Marketing interview, Dr. Liz Alexander discussed thought leadership. He is also the author of the best selling business book The Millennial CEO. . Time to turn our attention to the biggest challenge in marketing: focus on the customer and the customer experience. Tell us about yourself?

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Customer Thought Leadership Millennials Marketers 112

Adobe Experience Cloud Blog

OCTOBER 1, 2013

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Millennials Thought Leadership User-Generated Energy 134

Adobe Experience Cloud Blog

MARCH 10, 2017

As someone blessed with a short attention span (# millennials ), I can tell you that I was completely captivated the ENTIRE TIME… so I know she crushed it. Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible.

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Thought Leadership Millennials CMO Customer 133

Marketing Insider Group

MARCH 5, 2013

” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

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Millennials Thought Leadership Education Marketers 111

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Moreover, according to Adestra, 68% of teens and 73% of millennials consider email as the preferred communication medium. The post Top Tips for Creating a Budget for your Email Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. billion in 2023.

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Email Marketing Thought Leadership Millennials Marketers 130

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do). Right behind them is Gen Z.

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Transform Marketers Marketing Gen Z 82

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. With the rise in buying power of Gen Z and millennials, glitzy celebrity endorsements won’t stand the smell test that these two skeptical generations subject every marketing message to. We couldn’t agree more.

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Gen Z Whitepaper Millennials Transform 110

Marketing Insider Group

DECEMBER 1, 2021

Of course you probably have some product engineers and customers service or sales people who love your space and want to create thought leadership too. Short content works better for millennials, the generation with the most buyers. There’s probably buyers out there just like them who like cats and playing some D&D.

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Market Trends Content Marketing Millennials Influencer Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. Building Customer Trust Is Key to Your Brand’s Future appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The post Getting Emotional?Building

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Customer Non-Profit Thought Leadership Millennials 171

Marketing Insider Group

DECEMBER 8, 2020

Currently, around 73% of those making B2B buying decisions are millennials. You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. People shop for services and products differently, even in the B2B realm. trillion in the U.S. Why the Change?

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Transform eCommerce Thought Leadership Millennials 138

Adobe Experience Cloud Blog

OCTOBER 4, 2018

When Airbnb turned the hospitality industry on its head, Marriott responded with the launch of Moxy Hotels in hopes of appealing to Millennial travelers. The post Rebranding Is Much More Than Designing a New Logo appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Thought Leadership Millennials Customer Acquisition PR 134

Hubspot Marketing

OCTOBER 18, 2019

Write about how you engage millennials. Thought Leadership. Share your top analytics services and explain why they’re great. Explain how YouTube is an asset to your business. Take a stance on a recent blog post from your favorite news-sharing site. Round up recent news in your industry.

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Thought Leadership Millennials eBook User-Generated 145

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. The post Turn Brand Loyalists into Brand Advocates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Too unreliable.”.

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Branding Thought Leadership Millennials Product 134

Adobe Experience Cloud Blog

MARCH 21, 2018

In fact, 71% of Fortune 500 companies have mentorship programs, but 79% of Millennials view mentorship as crucial for workplace success. The post 4 Reasons to Seek and Be a Mentor appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Let’s keep the conversation going in the comments.

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Transform Thought Leadership Millennials CMO 134

Adobe Experience Cloud Blog

MAY 26, 2016

Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. But it doesn’t just stop with Millennials; GenXers and Babyboomers appreciate contextuality all the same. What about suggestions for irrelevant products?

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Customer Thought Leadership Millennials Non-Profit 91

Marketing Insider Group

MARCH 8, 2021

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Guest Post Thought Leadership Content in the Right Places for Growth. Stick with authoritative thought leadership. If you can’t reply to comments and messages swiftly, you don’t have time for it.

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Gen Z Thought Leadership Key Performance Indicator Transform 145

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Turn customers and followers into your brand advocates.

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PR Branding Whitepaper Thought Leadership 40

Sprout Social

JULY 8, 2021

Millennials: Millennials flock to Facebook (83%), Instagram (82%) and YouTube (78%). LinkedIn, Facebook and Twitter are great for sharing thought leadership pieces, while Instagram Stories can tease out product launches. Rango the chain – gameclips.

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Gen Z Millennials eCommerce Thought Leadership 141

Adobe Experience Cloud Blog

OCTOBER 31, 2018

The Millennial generation and the GenZ’s behind them are a different breed. The post Tapping into the Ever-Evolving Human Brand with Controversy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Nike knows who their customers are now, and who they will be in the future.

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Branding Thought Leadership Millennials Communications 124