Marketing Insider Group

AUGUST 31, 2020

Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. Revamp Your Thought Leadership Content. Most marketers take the wrong approach to thought leadership – and the results aren’t great. Comprehensive. Consistent.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Adobe Experience Cloud Blog

AUGUST 11, 2014

Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” ” But time marches on, and there’s a new generation in town.

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Gen Z Millennials Thought Leadership Marketers 134

Adobe Experience Cloud Blog

JULY 31, 2013

And email has even been deemed the favorite mode of communication reported by millennials. Email: Wanted Dead or Alive [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In fact, email is actually the preferred method of communication. Clearly email isn’t dead. It’s evolving.

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Direct Mail Thought Leadership Millennials Email Marketing 134

Adobe Experience Cloud Blog

DECEMBER 20, 2016

For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute. Being a millennial myself, I grew up in a time where all of the information I could ever want is an internet connection away. Make Data Your Playground.

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Thought Leadership Millennials B2C eBook 124

Rock Content

NOVEMBER 30, 2016

This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. For more about long-form storytelling and thought leadership, read this. Science rules!

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Thought Leadership Millennials Content Marketing Customer 100

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

This changing demographic doesn’t just include millennials, but anyone exhibiting digital and participatory behaviors, including over 33% of seniors. The post 3 Ways to Incorporate Digital Innovation Into Healthcare Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Transform 134

Transform Health Millennials Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 1, 2015

This spoof box targeted their core audience of millennial women who grew up with the popular show. This year Birchbox—a beauty and cosmetics online retailer—sent a Saved By The Bell themed box (complete with Rad Net hairspray, and a mix tape) via email. Modern Marketing b2b Consumer'

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Thought Leadership Millennials Retail Marketers 122

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do). Right behind them is Gen Z.

Transform 86

Transform Marketers Marketing Gen Z 86

Adobe Experience Cloud Blog

DECEMBER 3, 2019

The Millennial Falcon, a spaceship from Star Wars, shows up in block form. The post Branded Videos | What Non-Creatives Need to Worry About appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Specify your goals, know your audience, and make time for testing, and you’ll be just fine. .

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Branding Thought Leadership Millennials Customer Acquisition 157

Adobe Experience Cloud Blog

MAY 5, 2015

Ask any millennial or Gen-Xer and they probably have a favorite emoji, whether it’s the cat with heart eyes (my personal fav), the two beer glasses clinking together, or the good ole’ thumbs up. Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice!

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Thought Leadership Marketers Marketing Millennials 134

Adobe Experience Cloud Blog

JANUARY 11, 2019

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. There are numerous articles on this topic explaining how to leverage psychology in marketing. Census Bureau. Welcome to great!

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Millennials Thought Leadership CMO Marketers 134

Adobe Experience Cloud Blog

MARCH 26, 2020

While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context. The post Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Make it real. Make it practical.

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Gen Z Entertainment Thought Leadership Millennials 174

Adobe Experience Cloud Blog

JUNE 25, 2014

Mercedes-Benz USA ran a full social media campaign (primarily on Instagram) to highlight the new Mercedes CLA for a millennial audience – consumers born between the early 1980s and early 2000s. 4 Ways a Hashtag Can Drive Your Brand Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Branding 134

Branding Thought Leadership Millennials User-Generated 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads.

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Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 7, 2017

It can also mislead brands into thinking they are achieving personalization when they’ve only bucketed buyers into a broad segment like “millennials” or “empty nesters.” At worst, it doesn’t lend to a meaningful interaction with a prospect or customer. Communicating with your buyers shouldn’t feel like checking a box or completing a form.

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Personalized Marketing Thought Leadership Millennials Education 129

Adobe Experience Cloud Blog

JANUARY 23, 2018

Millennials are typically more smartphone-friendly and demand more responsive services, whereas older generations tend to prefer voice or direct support. The post 4 Reasons Chatbots Will Improve UX in 2018 & Beyond appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Thought Leadership Millennials Customer Marketing Strategy 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads.

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Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. Takeaways: LinkedIns user growth in Australia signals an opportunity for thought leadership and B2B marketing. X is also more popular among Millennials than other social media networks. Gen X: six hours and five minutes. Boomers: four hours and 30 minutes. million in 2028.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Marketing Insider Group

FEBRUARY 26, 2013

In our last Future of Marketing interview, Dr. Liz Alexander discussed thought leadership. He is also the author of the best selling business book The Millennial CEO. . Time to turn our attention to the biggest challenge in marketing: focus on the customer and the customer experience. Tell us about yourself?

Customer 112

Customer Thought Leadership Millennials Marketers 112

Adobe Experience Cloud Blog

OCTOBER 1, 2013

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Millennials Thought Leadership User-Generated Energy 134

Adobe Experience Cloud Blog

MARCH 10, 2017

As someone blessed with a short attention span (# millennials ), I can tell you that I was completely captivated the ENTIRE TIME… so I know she crushed it. Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible.

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Thought Leadership Millennials CMO Customer 133

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Moreover, according to Adestra, 68% of teens and 73% of millennials consider email as the preferred communication medium. The post Top Tips for Creating a Budget for your Email Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. billion in 2023.

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Email Marketing Thought Leadership Millennials Marketers 130

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. With the rise in buying power of Gen Z and millennials, glitzy celebrity endorsements won’t stand the smell test that these two skeptical generations subject every marketing message to. We couldn’t agree more.

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Gen Z Whitepaper Millennials Transform 110

Marketing Insider Group

DECEMBER 1, 2021

Of course you probably have some product engineers and customers service or sales people who love your space and want to create thought leadership too. Short content works better for millennials, the generation with the most buyers. There’s probably buyers out there just like them who like cats and playing some D&D.

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Market Trends Content Marketing Millennials Influencer Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. Building Customer Trust Is Key to Your Brand’s Future appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The post Getting Emotional?Building

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Customer Non-Profit Thought Leadership Millennials 171

Marketing Insider Group

DECEMBER 8, 2020

Currently, around 73% of those making B2B buying decisions are millennials. You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. People shop for services and products differently, even in the B2B realm. trillion in the U.S. Why the Change?

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Adobe Experience Cloud Blog

OCTOBER 4, 2018

When Airbnb turned the hospitality industry on its head, Marriott responded with the launch of Moxy Hotels in hopes of appealing to Millennial travelers. The post Rebranding Is Much More Than Designing a New Logo appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. The post Turn Brand Loyalists into Brand Advocates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Too unreliable.”.

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Branding Thought Leadership Millennials Product 134

Adobe Experience Cloud Blog

OCTOBER 11, 2017

They leveraged the fact that the millennial traveler doesn’t just want to tick things off their bucket lists—they want to experience a place like a local when they visit it. The post Three Steps to Identify Trending Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 134

Thought Leadership Millennials Influencer Marketing Place 134

Adobe Experience Cloud Blog

MARCH 21, 2018

In fact, 71% of Fortune 500 companies have mentorship programs, but 79% of Millennials view mentorship as crucial for workplace success. The post 4 Reasons to Seek and Be a Mentor appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Let’s keep the conversation going in the comments.

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Transform Thought Leadership Millennials CMO 134

Adobe Experience Cloud Blog

MAY 26, 2016

Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. But it doesn’t just stop with Millennials; GenXers and Babyboomers appreciate contextuality all the same. What about suggestions for irrelevant products?

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Customer Thought Leadership Millennials Non-Profit 91

Sprout Social

JULY 8, 2021

Millennials: Millennials flock to Facebook (83%), Instagram (82%) and YouTube (78%). LinkedIn, Facebook and Twitter are great for sharing thought leadership pieces, while Instagram Stories can tease out product launches. Rango the chain – gameclips.

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Gen Z Millennials eCommerce Thought Leadership 141

Adobe Experience Cloud Blog

OCTOBER 31, 2018

The Millennial generation and the GenZ’s behind them are a different breed. The post Tapping into the Ever-Evolving Human Brand with Controversy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Nike knows who their customers are now, and who they will be in the future.

Branding 124

Branding Thought Leadership Millennials Communications 124

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Adobe Experience Cloud Blog

MAY 30, 2018

Maybe it’s because you see yourself in your 21-year-old intern, or your Millennial PR manager who takes on any challenge with a smile. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Maybe you just love the theme of Marketing Nation Summit, “The Fearless Marketer.” Or maybe it’s just dumb luck.

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PR Thought Leadership Manufacturing Millennials 134

Adobe Experience Cloud Blog

FEBRUARY 28, 2014

As we already know, consumers trust Don Draper about as far as they can throw him – recent stats from Forrester indicate that only 10% of adult US internet users trust online advertisements, and 95% of millennials told Social Chorus that they consider their friends to be the most trusted source of information about products.

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Branding Thought Leadership Retail Millennials 134

Adobe Experience Cloud Blog

MARCH 1, 2018

However, in-person experiences are still growing in importance, especially among Millennials. The post Why Experiences Win Over Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Certainly, some experiences are designed to be shared. Let’s keep the discussion going in the comments.

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Customer Thought Leadership Millennials Marketing Plan 134