SocialPilot

JUNE 26, 2025

Build Trust with Thought Leadership: People trust people more than brands. It’s ideal for sharing thought leadership, engaging with decision-makers, and generating high-quality leads in a business-first environment. It has a dominant hold on Gen Z and millennial audiences globally. billion monthly users.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. Takeaways: LinkedIns user growth in Australia signals an opportunity for thought leadership and B2B marketing. X is also more popular among Millennials than other social media networks. Gen X: six hours and five minutes. Boomers: four hours and 30 minutes. million in 2028.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Turn customers and followers into your brand advocates.

PR 40

PR Branding Whitepaper Thought Leadership 40

Marketing Insider Group

APRIL 29, 2025

Millennials and Gen Zers now represent more than 70% of B2B buyers.[2] io: Leads with value-first thought leadership and instant product clarity. Those who succeed will be the ones who rise to meet today’s demands. Meet the 2025 B2B Buyer: Digital-First & Demanding The face of the B2B buyer is changing fast.

CRM 89

CRM Price Whitepaper Thought Leadership 89

SocialPilot

JULY 4, 2025

Thought Leadership & Expert Takes Thought leadership posts position your brand or founder as a strategic, future-focused, and leading voice in your industry. Great thought leadership feels insightful, disruptive, or personal, not safe or self-promotional. The best ideas win here, not the loudest voice.

Thought Leadership 64

Thought Leadership Transform User-Generated Gen Z 64

Martech

FEBRUARY 19, 2025

While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. As blog posts and white papers can deliver B2B thought leadership, so can TikTok. For example, 21.7%

Gen Z 121

Gen Z Law B2C Entertainment 121

Adobe Experience Cloud Blog

JULY 5, 2018

I am a millennial. The post How to Use Instagram Like a Millennial For Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And as such, I am fluent in social media. Which takeaways will you be implementing on your own accounts? Let us know in the comments!

Millennials 134

Millennials Thought Leadership Traditional Marketing Analytics 134

Adobe Experience Cloud Blog

MARCH 28, 2019

The post Millennials Have Higher Expectations for CX than Older Generations appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. “Responsiveness could easily remedy a person’s frustration, whereas the feeling that you are not being heard could add to that annoyance.”.

Millennials 130

Millennials Retail Entertainment Thought Leadership 130

Adobe Experience Cloud Blog

JANUARY 26, 2016

Up until a few months ago, I didn’t realize I was a millennial. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? millennials), and—scariest of all—Generation Z were eye-opening.

Millennials 91

Millennials Gen Z Thought Leadership Transform 91

Marketing Insider Group

AUGUST 31, 2020

Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. Revamp Your Thought Leadership Content. Most marketers take the wrong approach to thought leadership – and the results aren’t great. Comprehensive. Consistent.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Adobe Experience Cloud Blog

AUGUST 11, 2014

Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” ” But time marches on, and there’s a new generation in town.

Gen Z 134

Gen Z Millennials Thought Leadership Marketing 134

Adobe Experience Cloud Blog

DECEMBER 20, 2016

For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute. Being a millennial myself, I grew up in a time where all of the information I could ever want is an internet connection away. Make Data Your Playground.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Rock Content

NOVEMBER 30, 2016

This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. Thought leadership, within the context of content marketing, exists to change and influence perspective. For more about long-form storytelling and thought leadership, read this. Science rules!

Thought Leadership 100

Thought Leadership Millennials Content Marketing Customer 100

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

This changing demographic doesn’t just include millennials, but anyone exhibiting digital and participatory behaviors, including over 33% of seniors. The post 3 Ways to Incorporate Digital Innovation Into Healthcare Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Transform 134

Transform Health Millennials Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 1, 2015

This spoof box targeted their core audience of millennial women who grew up with the popular show. This year Birchbox—a beauty and cosmetics online retailer—sent a Saved By The Bell themed box (complete with Rad Net hairspray, and a mix tape) via email. Modern Marketing b2b Consumer'

Thought Leadership 122

Thought Leadership Millennials Retail Marketing 122

Adobe Experience Cloud Blog

DECEMBER 3, 2019

The Millennial Falcon, a spaceship from Star Wars, shows up in block form. The post Branded Videos | What Non-Creatives Need to Worry About appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Specify your goals, know your audience, and make time for testing, and you’ll be just fine. .

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Adobe Experience Cloud Blog

MAY 5, 2015

Ask any millennial or Gen-Xer and they probably have a favorite emoji, whether it’s the cat with heart eyes (my personal fav), the two beer glasses clinking together, or the good ole’ thumbs up. Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice!

Thought Leadership 134

Thought Leadership Marketing Marketers Millennials 134

Sprout Social

FEBRUARY 28, 2023

As of January 2023, 60% of global users were aged 25–34, representing younger millennials. In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. Thought leadership is critical to 79% of potential buyers in determining which providers they want to learn more about.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Adobe Experience Cloud Blog

JANUARY 11, 2019

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. There are numerous articles on this topic explaining how to leverage psychology in marketing. Census Bureau. Welcome to great!

Millennials 134

Millennials Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 26, 2020

While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context. The post Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Make it real. Make it practical.

Gen Z 175

Gen Z Entertainment Thought Leadership Millennials 175

Adobe Experience Cloud Blog

JUNE 25, 2014

Mercedes-Benz USA ran a full social media campaign (primarily on Instagram) to highlight the new Mercedes CLA for a millennial audience – consumers born between the early 1980s and early 2000s. 4 Ways a Hashtag Can Drive Your Brand Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Branding 134

Branding Thought Leadership Millennials User-Generated 134

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

A cottage industry of millennial-focused brand experts and consultants has formed to better engage this particular age group & their buying power. million of whom are millennials. Millennials, in particular, are likely to support brands that stay up to date and participate in popular trends such as music festivals.

Branding 132

Branding Millennials Entertainment Marketing 132

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads.

Advertising 135

Advertising Advertisers Gen Z Thought Leadership 135

Adobe Experience Cloud Blog

APRIL 7, 2017

It can also mislead brands into thinking they are achieving personalization when they’ve only bucketed buyers into a broad segment like “millennials” or “empty nesters.” At worst, it doesn’t lend to a meaningful interaction with a prospect or customer. Communicating with your buyers shouldn’t feel like checking a box or completing a form.

Personalized Marketing 129

Personalized Marketing Thought Leadership Millennials Education 129

Adobe Experience Cloud Blog

JANUARY 23, 2018

Millennials are typically more smartphone-friendly and demand more responsive services, whereas older generations tend to prefer voice or direct support. The post 4 Reasons Chatbots Will Improve UX in 2018 & Beyond appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 134

Thought Leadership Millennials Customer Marketing Strategy 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

FEBRUARY 21, 2022

As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos. Create thought leadership content. Share data points.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Marketing Insider Group

FEBRUARY 26, 2013

In our last Future of Marketing interview, Dr. Liz Alexander discussed thought leadership. He is also the author of the best selling business book The Millennial CEO. . Time to turn our attention to the biggest challenge in marketing: focus on the customer and the customer experience. Tell us about yourself?

Customer 112

Customer Thought Leadership Millennials Marketing 112

Adobe Experience Cloud Blog

OCTOBER 1, 2013

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Millennials 134

Millennials User-Generated Thought Leadership Marketing 134

Adobe Experience Cloud Blog

MARCH 10, 2017

As someone blessed with a short attention span (# millennials ), I can tell you that I was completely captivated the ENTIRE TIME… so I know she crushed it. Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible.

Thought Leadership 133

Thought Leadership Millennials CMO Customer 133

Marketing Insider Group

MARCH 5, 2013

” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Millennials 111

Millennials Thought Leadership Marketing Marketers 111

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Moreover, according to Adestra, 68% of teens and 73% of millennials consider email as the preferred communication medium. The post Top Tips for Creating a Budget for your Email Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. billion in 2023.

Email Marketing 130

Email Marketing Thought Leadership Millennials Marketing 130

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. With the rise in buying power of Gen Z and millennials, glitzy celebrity endorsements won’t stand the smell test that these two skeptical generations subject every marketing message to. We couldn’t agree more.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Marketing Insider Group

DECEMBER 1, 2021

Of course you probably have some product engineers and customers service or sales people who love your space and want to create thought leadership too. Short content works better for millennials, the generation with the most buyers. There’s probably buyers out there just like them who like cats and playing some D&D.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. Building Customer Trust Is Key to Your Brand’s Future appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The post Getting Emotional?Building

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Marketing Insider Group

DECEMBER 8, 2020

Currently, around 73% of those making B2B buying decisions are millennials. You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. People shop for services and products differently, even in the B2B realm. trillion in the U.S. Why the Change?

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Adobe Experience Cloud Blog

OCTOBER 4, 2018

When Airbnb turned the hospitality industry on its head, Marriott responded with the launch of Moxy Hotels in hopes of appealing to Millennial travelers. The post Rebranding Is Much More Than Designing a New Logo appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134