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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

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SEO for Startups: How Startups Can Unlock Growth With SEO

Hubspot Marketing

Very early in our collaboration, I identified an opportunity to target relevant keywords specific to her audiences needs and transformation. Instead of focusing on broad, highly competitive terms like career coach, we honed in on the transformation she provides: Career Clarity.

SEO 133
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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

Here are three ways that technology is transforming marketing: 1. And the importance of mobile will only accelerate as mobile-first millennials become more financially independent. Marketing integration tools, rich data, and revolutionary marketing channels like virtual reality will continue to transform marketing.

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Five Things You Should Know About Marketing to Millennials

Adobe Experience Cloud Blog

Up until a few months ago, I didn’t realize I was a millennial. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? millennials), and—scariest of all—Generation Z were eye-opening.

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3 Ways to Incorporate Digital Innovation Into Healthcare Marketing

Adobe Experience Cloud Blog

Attending this year’s SHSMD Annual Conference gave me insights of how healthcare providers have tackled these challenges by undergoing a digital transformation in different parts of their business. Virtual Care is a transformational solution that produces real revenue results and can impact lives in profound ways.

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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. While customers might not go through the marketing funnel again, you can transform them into brand advocates who help champion your product to others. Right behind them is Gen Z.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. It’s an especially great place to reach Gen Z and Millennial customers. This multi-platform strategy is allowing their customers to consume content the way they want to—as a quick snack or a full meal.