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Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.
Very early in our collaboration, I identified an opportunity to target relevant keywords specific to her audiences needs and transformation. Instead of focusing on broad, highly competitive terms like career coach, we honed in on the transformation she provides: Career Clarity.
Here are three ways that technology is transforming marketing: 1. And the importance of mobile will only accelerate as mobile-first millennials become more financially independent. Marketing integration tools, rich data, and revolutionary marketing channels like virtual reality will continue to transform marketing.
Up until a few months ago, I didn’t realize I was a millennial. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? millennials), and—scariest of all—Generation Z were eye-opening.
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Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. It’s an especially great place to reach Gen Z and Millennial customers. This multi-platform strategy is allowing their customers to consume content the way they want to—as a quick snack or a full meal.
In fact, 71% of Fortune 500 companies have mentorship programs, but 79% of Millennials view mentorship as crucial for workplace success. I want to make this clear: no one is expecting transformative results from you immediately. Mentorship can play a vital part in any healthy and productive work environment. It’s Okay to Fail.
Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. It’s an especially great place to reach Gen Z and Millennial customers. This multi-platform strategy is allowing their customers to consume content the way they want to—as a quick snack or a full meal.
Using the reports above, we know one target persona is a male of Millennial age who’s made or expressed interest in purchases related to business software, productivity software, employment, and dating. Transform the effort put into creating the content into something valuable. If content rarely sees a set of eyeballs, unpublish it.
It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. Skeptical Gen Z and millennial consumers have lost trust in official messages. Have a seat. Prepare for a shock. It’s not your meticulously researched blog posts that get all the online love.
Transform data in your video into a carousel “data report.”. As a professional network and learning tool, LinkedIn is a great home for thoughtleadership and industry insights. This could be a great fit for repurposing educational, product-focused, company culture or thoughtleadership Instagram videos.
Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. You can publish high-quality content much more frequently if you transform it into multiple formats. Guest Post ThoughtLeadership Content in the Right Places for Growth. Social Insider.
A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB
Transform goals into KPI’s. After defining specific goals, transform those goals into KPI’s, and choose a metric for measuring progress. For example, run three separate Facebook ads: one targeted to Baby Boomers, one to Gen Xers, and one to Millennials. Share your thoughts in the comments below! Increasing conversions.
Millennials: seven hours and 45 minutes. Takeaways: LinkedIns user growth in Australia signals an opportunity for thoughtleadership and B2B marketing. X is also more popular among Millennials than other social media networks. Gen X: six hours and five minutes. Boomers: four hours and 30 minutes. million in 2028.
SXSW 2024 was a gathering of thoughtleadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. I’ve been attending SXSW since 2010. Very useful.
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The millennial market is really who banks like ours are looking to connect with.”. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Another tactic has been targeting each participating university with mobile and social ads. It’s a key market for us.
It all comes down to the art of brand storytelling and activating your employees to deliver effective thoughtleadership. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Stick with authoritative thoughtleadership. Social Insider 5.
If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. Yet, as we’ve seen over the past few years, a combination of societal factors has transformed the ways B2B marketing engages with customers.
Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. It’s your portal to showcase your hotel’s unique charm, engage in real-time conversations with your audience, and transform potential guests into actual ones.
Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. Share thoughtleadership content via avatars on metaverse platforms. The gaming industry is one of the first to take advantage. physical merch, prizes).
Audience considerations: Instagram is most popular with millennials. Face lenses, for example, can manipulate a user’s facial features on-screen to transform them. You can target users personally and directly to encourage them to follow you, read your thoughtleadership articles, apply for your jobs, or download content.
Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Need a thoughtleadership website? And millennials have shown to completely ignore them, digital banner ad sales were up last year by more than 10%. That’s content marketing. Want a viral video?
BMO Harris Bank offers a lesson on engaging millennials. When BMO Harris Bank (BMOHB) wanted to increase consideration among millennials beginning their journey to financial independence, it went for the unexpected. People – showcased the customer stories, innovative inventions, and transformational ideas made possible by AutoCAD.
There’s something about Millennials and the distinctive way they approach the world that gets us talking and theorizing. But there’s no debating this fact: marketers can’t ignore the power of Millennials and how they’re reshaping business. According to Pew Research , Millennials officially compose the largest U.S.
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During our conversation, Jay shared powerful insights from his book and personal experiences, highlighting how small shifts in mindset and behavior can lead to transformational outcomes. I do think that, you know, I know that something I read about millennials say that they'll have as many as like 14 careers in their life.
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