Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do). Right behind them is Gen Z. Timing matters.

Transform 88

Transform Marketers Marketing Gen Z 88

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Skeptical Gen Z and millennial consumers have lost trust in official messages. Keep writing those blog posts and white papers.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Brian Fanzo.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

DECEMBER 1, 2021

Of course you probably have some product engineers and customers service or sales people who love your space and want to create thought leadership too. Short content works better for millennials, the generation with the most buyers. Repurpose some of your blogs, ebooks or whitepapers as inspiration for new content.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The millennial market is really who banks like ours are looking to connect with.”. Another tactic has been targeting each participating university with mobile and social ads.

Education 111

Education Marketing Strategy Branding Energy 111

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Use thought leadership to spark conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89