Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Advertising Advertisers Transform 122

Hubspot Marketing

MARCH 9, 2023

Comments on the video are overwhelmingly positive, with users commenting on how nostalgic the video was. In recent years Chili’s has zeroed in on millennials , particularly those with young families, as its target demographic. If there’s anything marketers have learned about reaching millennials, it’s that nostalgia sells.

Millennials 128

Millennials Customer User-Generated Marketing 128

Hubspot Marketing

NOVEMBER 5, 2024

Garner found that 44% of millennials don’t want to interact with a sales rep before making a B2B purchase. These conversion rate tools provide users with a visual representation of the most visited places on their websites. If you’re not sure which landing page converts the most users, consider A/B testing. with your leads.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Scoop.it!

JULY 18, 2024

This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. For example, one segment might prefer video content, and the other segment might prefer blog articles or user-generated content. YouTube is perfect for live videos as well as long and short-form videos.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. Generative AI is redefining the B2B buying journey. What is ChatGPT search?

Gen Z 134

Gen Z Transform Millennials User-Generated 134

Martech

OCTOBER 28, 2024

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends.

Market Trends 126

Market Trends Transform Customer loyalty Millennials 126

Litmus

NOVEMBER 20, 2024

Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences. Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” Key Data Privacy Takeaway Consumer attitudes toward data privacy reveal a stark generational divide.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Hubspot Marketing

JULY 12, 2024

Plus, I get all the best advice from users who enjoy the platform as much as I do. The first example I think of is an interest-based Facebook Group (my millennial is showing). Guest content opportunities, user-generated content campaigns, and quizzes/polls are all great ways to get members involved and facilitate growth.

Branding 111

Branding User-Generated Millennials Education 111

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Older millennials (ages 35-44) enjoy TV the most.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Search Engine Land

AUGUST 19, 2024

One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. Gen Z and Alpha consume content differently from Millennials and older generations.

Advertisers 102

Advertisers Advertising Gen Z Transform 102

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.

User-Generated 123

User-Generated Gen Z Transform Promotion 123

Martech

JANUARY 22, 2025

The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. This ensured users already demonstrating an interest in food, particularly desserts, would see them precisely when their purchase intent was highest. The results were remarkable: 1.5x

Gen Z 106

Gen Z Retail Food Millennials 106

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Marketing Insider Group

SEPTEMBER 3, 2024

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population. Leverage social media platforms.

Gen Z 72

Gen Z Marketing Strategy User-Generated Health 72

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Authenticity builds trust.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Buffer Marketing

JULY 22, 2024

  You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account). Conversion is an objective for lead generation. When should you consider running social media ads?

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. AI overviews are not that significant yet; users are scrolling to the organic listing. Source Your website hierarchy is key to navigation that is easy to follow for both users and search engine bots. Heres an example.

SEO 129

SEO Gen Z Finance Transform 129

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. Source: Statista 6.

Gen Z 97

Gen Z Social Media Marketing Millennials User-Generated 97

Hubspot Marketing

NOVEMBER 1, 2024

Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC). Check out How to Leverage User-Generated Content in Your Marketing Strategy to learn more about UGC. Lean into your mission. Image Source 5. Work with relevant creators and influencers.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 92

Gen Z Food Fashion Millennials 92

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 107

Tentpole Gen Z Thought Leadership User-Generated 107

Sprout Social

MARCH 26, 2025

. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.

Entertainment 85

Entertainment Gen Z Millennials User-Generated 85

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Then, create tailored email sequences for each stage like elcome series for new sign-ups or upgrade campaigns for power users on basic plans.

Health 93

Health Customer Journey User-Generated Marketing 93

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. This suggests a growing intentionality among users about how they spend their time online. Facebook user base: Facebook boasts 38.3

Gen Z 73

Gen Z Millennials Social Media Marketing User-Generated 73

Hubspot Marketing

NOVEMBER 22, 2023

Want to sell to millennials? Reference Mean Girls Mean Girls is a generation-defining film for millennials. This generation was the target demographic for the film when it was initially released, and has since been a mainstay in millennial pop culture.

Millennials 134

Millennials Retail User-Generated Marketing 134

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Not too shabby!

PR 111

PR Gen Z Thought Leadership Communications 111

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Hubspot Marketing

SEPTEMBER 19, 2022

of users are over 50. billion monthly users , more than any other social platform. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook.

Gen Z 142

Gen Z Millennials Social Media Marketing User-Generated 142

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors.

Gen Z 69

Gen Z Pharmaceutical Health Millennials 69

Hubspot Marketing

SEPTEMBER 21, 2022

At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point. 28% of Gen Z/Millennials have used a VR headset. 22% of Gen Z/Millennials have bought virtual items other than NFTs or crypto, like a skin in a video game.

Gen Z 138

Gen Z Millennials Branding User-Generated 138

Hubspot Marketing

MARCH 2, 2020

As a marketer, you've likely heard the buzz around popular social platform TikTok, which now has 500 million monthly active users and is the third-most downloaded app globally. The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. Image Source.

Gen Z 140

Gen Z Millennials User-Generated Place 140

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. As this content continues to evolve with each new generation, marketers should continue researching video consumers' interests, hobbies, and behaviors. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

MARCH 27, 2025

Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users. One of the biggest opportunities for brands is sponsored AR Lenses and Filters, where creators help develop interactive, branded effects that users can apply to their Snaps.

Gen Z 91

Gen Z Affiliate Marketing Influencer Marketing User-Generated 91

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 134

Gen Z Millennials Branding Transform 134