Hubspot Marketing

JULY 28, 2020

Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). Last year, it was the most-used platform for influencer marketing in the U.S. –

Gen Z 129

Gen Z Millennials User-Generated Shipping 129

Hubspot Marketing

MARCH 20, 2023

Gen Z’s top preference for learning is short-form video, story posts, or from an influencer they follow. Millennials prefer short-form video, ads or sponsored content, and feed posts. Gen Xers prefer feed posts, online communities, and short-form video. snackable content for any platform.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Martech

OCTOBER 2, 2024

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.”

Branding 69

Branding Millennials Finance CMO 69

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 118

Branding Millennials Video Marketing B2C 118

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. For your Snapchat ads to find success, you need: great visuals (no blurry, pixelated images or videos) a short, snappy, message (i.e., Why Should You Advertise on Snapchat?

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Girl Power Marketing

FEBRUARY 1, 2023

Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video. The result?

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. To attract parents aged 30 to 40, who make the ultimate choice as to which films their children see, LEGO’s marketers made multiple references to ‘80s and ‘90s pop culture. The Millennial Falcon, a spaceship from Star Wars, shows up in block form.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Digital Marketer

SEPTEMBER 6, 2022

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.? Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. Click Here.

Gen Z 81

Gen Z Millennials Entertainment User-Generated 81

Sprout Social

APRIL 22, 2021

This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. It’s always important to see an engaged and active user base on a platform that you plan to market on, and TikTok definitely has that to offer. Ready to start marketing on TikTok? 62%–over half–of all U.S.

Gen Z 144

Gen Z User-Generated Millennials Marketing 144

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. Podcasting and Video Marketing - The preferred learning method continues to evolve. Podcasts allow people to learn on the go.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Digital Marketing 94

Hubspot Marketing

JANUARY 5, 2021

Another highlight in this video is that it caters to viewers who may be discovering the brand and those who already know it. Takeaways for Video Marketers. Short-form video requires taking a more authentic, human, and creative approach to marketing. Hippo Video. The first step is uploading your videos.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

SEPTEMBER 3, 2020

In terms of Twitch marketing, the site’s demographics skew on the younger side. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Despite popular belief, marketing on Twitch doesn’t have to be a total money-sink.

Gen Z 140

Gen Z Branding Millennials Real Estate 140

Hubspot Marketing

OCTOBER 24, 2022

Let's say you work for a video editing company. By writing content like "Why Video Marketing Matters" and "5 Ways to Create Higher-Quality Videos", your audience will begin to understand that your company is in the video industry. Once readers have found value in your content, they'll explore your site further.

Gen Z 98

Gen Z Millennials Transform User-Generated 98

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. 40% of millennials say messaging apps are their preferred means of customer service via @GeoMarketing study.

Millennials 98

Millennials User-Generated Conversational Marketing Communications 98

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results): HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Click To Tweet.

Fashion 111

Fashion Millennials Education Video Marketing 111

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Video Marketing. Following the trend of visual content, video marketing is expanding even more.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Neil Patel

APRIL 13, 2021

If you’re not using this VOD platform as part of your marketing strategy, now is the time to start. For the video marketer, YouTube offers a number of options: Skippable In-Stream Video Ads: Viewers can choose to skip these ads after the first five seconds.

Advertising 126

Advertising Advertisers Millennials Shoppers 126

Bannerflow

FEBRUARY 3, 2023

Few people will make it through an entire video, but getting beyond the first 10 seconds of a display ad is a good engagement rate. Remember that Instagram and Facebook consider three seconds a view, while engagement metrics involve interaction with the video. How do you engage customers in video marketing?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. And every other website, too, except for Google.).

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . TikTok is a terrific choice for a B2C company whose target audience includes millennials and Gen Z, and it may be easier to develop a following than on YouTube.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. However, if you're a marketer that's never used a niche social platform before, TikTok can be pretty hard to navigate. If you identify with that struggle, don't worry!

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Marketing Insider Group

SEPTEMBER 14, 2020

This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Podcast Insights ). Jeffbullas ). Optinmonster).

Digital Marketing 112

Digital Marketing Marketing Strategy B2C Marketing 112

Marketing Insider Group

FEBRUARY 5, 2024

Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Wyzowl) In 2023, online videos accounted for 82.5%

Digital Marketing 103

Digital Marketing Marketing Strategy Shoppers User-Generated 103

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Spiralytics

MAY 30, 2024

Time spent per month: 32 hours and 40 minutes [2] YouTube is the world’s largest video-sharing platform—offering a vast range of content including music videos, tutorials, vlogs, and educational videos. In today’s marketing landscape, it is a crucial platform for video marketing and influencer collaborations.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Hubspot Marketing

NOVEMBER 5, 2019

Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. For years, Instagram's visual layout has made it a hot spot for influencer marketing.

Shoppers 137

Shoppers Product Gen Z Promotion 137

Neil Patel

SEPTEMBER 17, 2021

As simple as it sounds, delivering more videos could be the easiest way to increase shares and engagement. I recently posted this video on Facebook: It was a direct result of a simple social media audit like this. I’m investing a ton into video marketing because I’ve seen that it produces the best results across almost every platform.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Adobe Experience Cloud Blog

JANUARY 6, 2017

She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB A terrific post on why statistics are catnip to social and content marketers. 8k62h9NJjB [my latest] pic.twitter.com/JGSDtF8oor. — Ann Handley (@MarketingProfs) January 4, 2017.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

DECEMBER 8, 2020

Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing. Video marketing presents a promising opportunity to reach your target audience. Use this opportunity to show what sets you apart from the competitor.

User-Generated 145

User-Generated CRM Marketing Marketers 145

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them.

Promotion 111

Promotion User-Generated Millennials SEO 111

Duct Tape Marketing

APRIL 13, 2017

That can be a promotional video, a short clip, an interesting script for your services, latest offers and discounts. You pay only if a user sees two seconds of playback in the timeline, unmutes the video or clicks to watch in full screen. App installs and App re-engagements.

User-Generated 70

User-Generated Transform Promotion Advertising 70