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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

Native marketing tools : Apple and Google have tools to help users discover more apps. Consumers usually turn directly and sometimes solely to Amazon to search for products, compare prices, read reviews and find recommendations.

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16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report.