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5 ways jump start AI adoption

Martech

Just as digital-native companies like Airbnb revolutionized traditional industries, AI-native companies with AI-native marketing teams will reshape the future. At last year’s MAICON, Dan Slagen shared the story of Tomorrow.io, an $80 million company with only four marketers. Leadership did the same.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

Videos help customers better understand your products or services and increase brand awareness. Our goal with TikTok SEO efforts is to appear among the first 8-16 videos when you search for key terms or hashtags related to our products. Video production and channel growth Embrace video power : Video is king (and queen) on social media!

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16 marketing automation platforms your organization should consider

Martech

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.