Neil Patel

FEBRUARY 17, 2021

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. How Psychology Impacts Sales Through Neuromarketing. The site of something attractive — even a beautifully packaged product — triggers the part of our brain that governs hand movements. This is neuromarketing.

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Search Engine Land

SEPTEMBER 21, 2023

These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO.

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Businesses Grow

JANUARY 27, 2025

A simple thought exercise: If you’re in a hotly-competitive field (like SEO or digital marketing) and one company has gated content and the other gives their best content away for free, which one will have a more positive brand view? I am 10x more productive. By abusing me in this way, the company ruined its brand.

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Search Engine Land

OCTOBER 10, 2023

While some SEOs may worry about potential cannibalization, when done correctly and aligned with the audience’s needs, you can work around such issues. They had a super savvy tech audience that needed to assess their products but also a much more business-minded C-suite audience that would also be browsing.

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Duct Tape Marketing

APRIL 30, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients competitive intelligence, back links and things like that. All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO. Roger Dooley: Yeah.

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Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

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