The CMO Survey

JUNE 3, 2024

The post AI-Powered, Not Replaced: The New Marketing Productivity Power appeared first on The CMO Survey.

New Markets 100

New Markets Product CMO Marketers 100

Hubspot Marketing

MAY 30, 2023

It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly?

New Markets 134

New Markets Copywriting Digital Marketing Marketers 134

ConsumerTalk

OCTOBER 4, 2023

Introduction How can your company break into new markets effectively? By donating items or money or by promoting a business, your company can expand its CPG consumer reach, helping you grow into new markets. CPG sponsorships can help you expand your consumer reach. Sponsorships are mutually beneficial for both parties.

New Markets 107

New Markets Marketers Marketing Promotion 107

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Martech

OCTOBER 15, 2024

Technology investments: Plan for the adoption of new marketing technologies , with a focus on platforms that offer robust data orchestration and activation capabilities. Explore strategic collaboration with external partners to combine and analyze data assets.

Global Marketing 122

Global Marketing Analytics Digital Marketing Advertisers 122

Martech

DECEMBER 9, 2024

With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

Customer Journey 122

Customer Journey Analytics Branding Customer 122

The Marketing Operations Leader

DECEMBER 17, 2024

Marketers typically have four key ways to drive growth: Increase efficiency Expand into new markets Launch new products or services Reach new buyer segments Choose the pillar that aligns most closely with your company’s top priorities. Instead, focus your efforts around a single growth lever.

Marketing Plan 130

Marketing Plan Communications Management Customer 130

Aspiration Marketing

OCTOBER 11, 2023

So you have your marketing basics down and are ready to get this startup business rocking. Or you are entering a new market, a new geography, or a new industry with your existing business. Now it's time to work those finishing touches to implement your go-to-marketing plan.

Marketers 290

Marketers Marketing Marketing Plan Marketing Strategy 290

Martech

OCTOBER 9, 2024

Beacons of Marketing Success See how data-empowered marketers from leading brands like Zillow and Chipotle Mexican Grill are leveraging data, AI and the technologies in the Modern Marketing Data Stack to realize marketing value and deliver superior experiences.

Transform 114

Transform Marketers Marketing Advertisers 114

Sprout Social

SEPTEMBER 19, 2024

If you truly need the most impressions possible, or want to break into a new market, a macro or even mega influencer with a large audience may be the best fit. This may include things like generating sales, increasing brand awareness, launching in a new market or boosting customer sentiment.

Influencer Marketing 123

Influencer Marketing Key Performance Indicator Transform Marketers 123

Martech

JANUARY 21, 2025

The ability to copy assets to your CMS via API is one example of Salesforce helping marketers automate previously manual tasks and improve the flow of information between platforms. Marketers will benefit from enhanced visibility over flows, the new marketing calendar and more granular insights into email send failures.

Marketers 121

Marketers Marketing Management Content Marketing 121

Martech

AUGUST 7, 2024

For instance, if your goal is to drive 500 new leads through a new marketing campaign, look at the channels that have driven your customers with the highest loyalty and lifetime value. Instead, determine the high-level problem you want to solve and then use data to drive how you solve the problem.

Key Performance Indicator 126

Key Performance Indicator Analytics CRM Retail 126

Aspiration Marketing

OCTOBER 11, 2022

If you’re a small business owner or if you work for a startup or if you simply haven’t been living under a rock for the past few years, you’ve likely heard the buzz words “inbound marketing”. Almost everyone implements inbound marketing as part of their marketing strategy. Simply put, because inbound marketing works.

Inbound Marketing 246

Inbound Marketing Marketers Marketing Marketing Strategy 246

Jeff Bullas

MARCH 1, 2023

10 AI tools for digital marketing There are many new marketing startups that are designed and built to use AI to help businesses improve their marketing efforts. These are just a few examples of the many new marketing startups that are designed and built to use AI tools.

Transform 295

Transform Marketing Strategy Marketers Marketing 295

Martech

AUGUST 5, 2024

I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. Well, a few minutes later, I went back and bought them. Companies have been paying for characters to use their products since radio was the entertainment source.

Product 127

Product User-Generated Price Entertainment 127

Martech

JANUARY 3, 2025

AI needs time to learn a brand, just like a new marketing writer would. Setting up guardrails for AI marketing AI evolves, so it isnt enough to set guardrails once and forget about them. In some ways, however, the game doesnt change. It needs to be trained on voice, tone, nuance and what to say and not to say.

Branding 134

Branding Copywriting Law Marketing Ethics 134

Martech

OCTOBER 29, 2024

For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing. Filtering ideas by conducting research (e.g., polls, surveys, focus groups, A/B testing). Use analytical models that rate ideas against objective criteria.

Energy 123

Energy Marketers Marketing Customer Journey 123

Martech

AUGUST 28, 2024

Campaign brief creation Generative AI capabilities allow the uploading of existing campaign planning materials (such as presentation decks) to create a new marketing brief. The brief responds to new inputs, like a change in budget — or even ongoing expenditure — in real time. Spreadsheet view.

User-Generated 119

User-Generated Place Product Marketing Product 119

Martech

AUGUST 14, 2024

Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. We might be major-league pros at marketing the company, but drop the ball when advocating for ourselves.

Email Marketing 131

Email Marketing Marketing Automation Platform Branding Customer 131

Martech

DECEMBER 4, 2024

increasing customer lifetime value, expanding into new markets or driving operational efficiency) forms the foundation for making smarter technology choices. Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Transform 125

Transform CMO Analytics CRM 125

Hubspot Marketing

SEPTEMBER 5, 2024

Think of it this way: as a marketing leader, you’ve got both the data and the stories at your disposal. Let’s say you’re pitching a new marketing strategy. The trick is to use them together. The data gives you credibility, but it’s the stories and anecdotes that make your argument stick. Don’t just roll out the potential ROI.

CMO 119

CMO Marketers Marketing Communications 119

Martech

SEPTEMBER 23, 2024

Collaboration with teams: Work closely with other departments, such as sales, product development, and customer service , to ensure that marketing technology supports overall business goals and enhances customer experience. “Can you describe a time when you successfully implemented a new marketing technology tool?

Management 109

Management CMO Key Performance Indicator Marketers 109

Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. We need to identify and eliminate significant pools of waste, and then we must spend that money in far more effective ways.

Transform 108

Transform Finance Marketers Marketing 108

Martech

MARCH 17, 2025

Training and development Marketers can use the Operator to access resources, tutorials and best practices for improving their skills in various marketing disciplines. The Operator can also assist in creating onboarding materials and training programs for new marketing team members.

User-Generated 79

User-Generated Marketers Marketing SEO 79

Martech

DECEMBER 2, 2024

These collaborations drive innovation, speed up product development and create new market opportunities. Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape.

Transform 124

Transform Promotion Management Product 124

Martech

MARCH 10, 2025

Marketings biggest challenge today isnt a lack of data its too much of it. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. Critical trends slip through the cracks and decision-making turns reactive.

Transform 119

Transform Marketing Mix Retail User-Generated 119

Hubspot Marketing

OCTOBER 14, 2024

When to Use It I find this framework especially useful during strategic planning, whether entering a new market or launching a new product. This means increasing your reach, entering new markets, or launching new products. Scale: Finally, once you’ve nailed down your revenue model, it’s time to scale.

Price 117

Price Marketers Marketing User-Generated 117

Martech

SEPTEMBER 12, 2024

Interestingly, new marketing automation platforms are entering the market. Their approach is to offer a wide range of features that make it the only product marketers need, particularly in the SME sector. This suggests that the MAP sector might not be as mature as you think. HubSpot is an interesting case.

Marketing Automation Platform 108

Marketing Automation Platform CRM User-Generated Price 108

Martech

SEPTEMBER 26, 2024

This can be especially useful when you are entering into a new market. They usually have a network of business ties with past and current clients, event organizers, vendors and more. Use your agency for business development and not just PR.

Marketing Mix 133

Marketing Mix Global Marketing PR Thought Leadership 133

Martech

SEPTEMBER 20, 2024

These strategic alliances help the platform penetrate new markets efficiently while increasing credibility in different verticals. He partners with resellers, technology integrators and industry consultants to extend the platform’s reach.

Product Marketing 112

Product Marketing Product Finance Marketers 112

Hubspot Marketing

JULY 12, 2024

Max Pete gives the example of using Square’s community reach to bring attention to a new marketing campaign. “I am very biased but I’m pretty sure you can apply community to every element of your business,” Jenny says with a smile.

Management 142

Management Traditional Marketing Promotion Price 142

Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. We need to identify and eliminate significant pools of waste, and then we must spend that money in far more effective ways.

Transform 97

Transform Finance Marketers Marketing 97

Marketing Insider Group

JULY 16, 2024

The primary reasons for writing a business proposal include: Securing funding Selling your business Forming a partnership Launching a new product Expanding into new markets For instance, if you’re looking to attract investors, your proposal needs to convincingly show how their investment will generate returns.

Communications 122

Communications Market Trends Customer New Markets 122

Hubspot Marketing

SEPTEMBER 12, 2024

Small improvements like that can create huge growth for businesses expanding into new markets. That means consistent connectivity, which could mean anything from a hotspot to a Starlink modem, which can run around $500.

Logistics 122

Logistics Finance Manufacturing Law 122

yorCMO

JULY 2, 2024

Our client aimed for new growth, and with the assistance of Fractional CMO Stacy Kamigaki, they achieved a path to expand into new markets. The post Driving Growth Through Marketing Transformation appeared first on yorCMO.

Transform 59

Transform CMO Marketers Marketing 59

Search Engine Land

AUGUST 13, 2024

When exploring new markets or product lines If you’re launching a new product or testing new keywords, broad match keywords can help you gather data on search intent and add keywords that you may not have found in initial keyword research.

Management 100

Management Advertisers Advertising Branding 100

Duct Tape Marketing

SEPTEMBER 18, 2024

Whether it’s through new product lines, expanding into new markets, or increasing customer lifetime value, your Growth Strategy will outline the steps you need to take to achieve your business goals. Customer Strategy Your marketing doesn’t end once someone becomes a customer.

Transform 90

Transform Marketers Marketing Marketing Strategy 90