Jeff Bullas

MARCH 1, 2023

10 AI tools for digital marketing There are many new marketing startups that are designed and built to use AI to help businesses improve their marketing efforts. These are just a few examples of the many new marketing startups that are designed and built to use AI tools.

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Aspiration Marketing

OCTOBER 11, 2022

If you’re a small business owner or if you work for a startup or if you simply haven’t been living under a rock for the past few years, you’ve likely heard the buzz words “inbound marketing”. Almost everyone implements inbound marketing as part of their marketing strategy. Simply put, because inbound marketing works.

Inbound Marketing 200

Inbound Marketing Marketing Marketers Marketing Strategy 200

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Martech

DECEMBER 9, 2024

With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

Customer Journey 127

Customer Journey Analytics Branding Customer 127

The Marketing Operations Leader

DECEMBER 17, 2024

Marketers typically have four key ways to drive growth: Increase efficiency Expand into new markets Launch new products or services Reach new buyer segments Choose the pillar that aligns most closely with your company’s top priorities. Instead, focus your efforts around a single growth lever.

Marketing Plan 130

Marketing Plan Communications Management Customer 130

Content Marketing Institute

OCTOBER 18, 2022

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading →

Branding 138

Branding Content Marketing Marketing Marketers 138

Social Media Examiner

MAY 8, 2024

Wondering how to evaluate new market opportunities to determine if they're a good fit? Why Having a Diversified Pipeline Is Essential for the Health and Stability of Your Agency Building […] The post How to Diversify Your Marketing Agency Pipeline appeared first on Social Media Examiner.

Health 126

Health Marketing Marketers New Markets 126

The Marketing Operations Leader

OCTOBER 15, 2024

In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? The Old Marketing Ops Playbook Versus the New Marketing Ops Playbook POLL: What is at the center of your Martech stack today?

Thought Leadership 130

Thought Leadership Customer Acquisition Finance Education 130

Martech

OCTOBER 15, 2024

Technology investments: Plan for the adoption of new marketing technologies , with a focus on platforms that offer robust data orchestration and activation capabilities. Explore strategic collaboration with external partners to combine and analyze data assets.

Global Marketing 128

Global Marketing Analytics Digital Marketing Advertisers 128

Search Engine Land

SEPTEMBER 18, 2023

The two new offerings are currently in pilot with general roll out planned for October 2023. In addition, the tech giant has expanded into 58 new markets, meaning its ads are now served in 187 countries across the globe. ” “Market expansion has been a huge priority for us across our search and marketing offering.

Advertising 128

Advertising Advertisers Marketing Marketers 128

Content Marketing Institute

AUGUST 5, 2022

Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first. Continue reading →

Marketing 128

Marketing Marketers New Markets 128

Martech

DECEMBER 27, 2023

Missed opportunities Now and then, the marketing folks have some golden insights that could make a difference in the big picture. Consider a scenario where a company might invest in a new marketing automation tool like HubSpot, but the C-Suite is unaware of its potential impact on customer experience and revenue.

Transform 131

Transform Marketing Communications Marketers 131

Martech

OCTOBER 9, 2024

Beacons of Marketing Success See how data-empowered marketers from leading brands like Zillow and Chipotle Mexican Grill are leveraging data, AI and the technologies in the Modern Marketing Data Stack to realize marketing value and deliver superior experiences.

Transform 121

Transform Marketing Marketers Advertisers 121

Marketing Sherpa

FEBRUARY 8, 2024

And here’s the approach I took – train the machine like you would a new marketer. So if you’re a new marketer, or an experienced marketer who is simply new to social media, here are eight steps that can help your social media marketing. […]

Social Media Marketing 93

Social Media Marketing New Markets Marketing Marketers 93

Search Engine Land

JUNE 7, 2024

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. What’s happening.

Advertising 120

Advertising Advertisers Place Product 120

Jeff Bullas

FEBRUARY 20, 2023

Guest author: Marie Fincher is a digital content director at Trust My Paper company with a background in marketing, technology, and business intelligence. She frequently writes about data science, BI, new marketing trends and branding strategies. Marie gradually changed her focus from working in marketing to writing about it.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Search Engine Land

OCTOBER 3, 2023

New markets Microsoft Audience Ads has been rolled out to 58 new markets , meaning it is now available in 187 markets in total across the globe. Microsoft 365 expansion This month, Microsoft is planning to roll out Audience Ads to new markets of the free consumer version of the Microsoft 365 mobile app in the US.

Product 104

Product Advertisers Advertising Promotion 104

Martech

JUNE 7, 2022

Enables new marketing capabilities. Enables new marketing channels. Critical to marketing. Contributes to lowering customer acquisition costs. Contributes to creating a positive customer experience. Contributes to customer engagement. Supports data compliance requirements. Enhances security.

Customer Acquisition 128

Customer Acquisition Information Technology Product New Markets 128

Martech

JANUARY 17, 2024

Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. In the current business climate, key people change jobs and new people come on board through mergers and acquisitions. “The This process continues throughout the implementation and pays off after the kickoff.

Transform 119

Transform New Technology User-Generated Communications 119

The Marketing Operations Leader

DECEMBER 12, 2024

Marketers typically have four key ways to drive growth: 1) Increase efficiency 2)Expand into new markets 3) Launch new products or services 4)Reach new buyer segments Choose the pillar that aligns most closely with your company’s top priorities. Instead, focus your efforts around a single core growth lever.

Marketing Plan 130

Marketing Plan Marketing Marketers Promotion 130

Marketing Insider Group

JUNE 18, 2024

One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods.

Transform 122

Transform Direct Mail Customer Journey User-Generated 122

Martech

AUGUST 7, 2024

For instance, if your goal is to drive 500 new leads through a new marketing campaign, look at the channels that have driven your customers with the highest loyalty and lifetime value. Instead, determine the high-level problem you want to solve and then use data to drive how you solve the problem.

Key Performance Indicator 128

Key Performance Indicator Analytics CRM Retail 128

Martech

AUGUST 5, 2024

I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. Well, a few minutes later, I went back and bought them. Companies have been paying for characters to use their products since radio was the entertainment source.

Product 131

Product User-Generated Price Entertainment 131

Martech

OCTOBER 29, 2024

For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing. Filtering ideas by conducting research (e.g., polls, surveys, focus groups, A/B testing). Use analytical models that rate ideas against objective criteria.

Energy 129

Energy Marketing Marketers Customer Journey 129

SMEI

DECEMBER 20, 2022

This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways. Another reason CMOs and CTOs will need to partner in the future is that technology can be a key enabler for personalized and targeted marketing efforts.

Transform 51

Transform Marketing Marketers Manufacturing 51

Martech

AUGUST 28, 2024

Campaign brief creation Generative AI capabilities allow the uploading of existing campaign planning materials (such as presentation decks) to create a new marketing brief. The brief responds to new inputs, like a change in budget — or even ongoing expenditure — in real time. Spreadsheet view.

User-Generated 126

User-Generated Place Product Marketing Product 126

Martech

MARCH 31, 2023

” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “It’s hard unless you have a full-time marketing expert,” she said. Contracting niche experts for limited projects is another matter.

Marketing 119

Marketing Marketers Food Email Marketing 119

Martech

DECEMBER 4, 2024

increasing customer lifetime value, expanding into new markets or driving operational efficiency) forms the foundation for making smarter technology choices. Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Transform 120

Transform CMO Analytics CRM 120

Martech

DECEMBER 2, 2024

These collaborations drive innovation, speed up product development and create new market opportunities. Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape.

Transform 130

Transform Management Promotion Product 130

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 106

Price Market Segmentation SEO Market Research 106

CMO Network

OCTOBER 11, 2023

For those working on New Products & Services, how to extend brand equity into new market segments with cutting edge tech, iterative pilots & design agency collaboration

Market Segmentation 96

Market Segmentation New Markets Product Branding 96

Search Engine Land

MARCH 12, 2024

TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new markets. By extending the program to 33 additional markets and lowering eligibility criteria, TikTok aims to engage more creators in the initiative. Why we care.

Search Marketers 115

Search Marketers New Markets Branding Marketing 115

Martech

AUGUST 14, 2024

Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. We might be major-league pros at marketing the company, but drop the ball when advocating for ourselves.

Email Marketing 134

Email Marketing Marketing Automation Platform Branding Customer 134

Martech

MARCH 31, 2023

” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “It’s hard unless you have a full-time marketing expert,” she said. Contracting niche experts for limited projects is another matter.

Marketing 116

Marketing Marketers Food Email Marketing 116

Hubspot Marketing

MARCH 2, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals.

Product 117

Product Fashion Advertisers Advertising 117

Sprout Social

SEPTEMBER 19, 2024

If you truly need the most impressions possible, or want to break into a new market, a macro or even mega influencer with a large audience may be the best fit. This may include things like generating sales, increasing brand awareness, launching in a new market or boosting customer sentiment.

Influencer Marketing 107

Influencer Marketing Key Performance Indicator Transform Marketing 107

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period.

Customer Journey 126

Customer Journey Communications Analytics Management 126