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Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Adobe Experience Cloud Blog

When a company spends all of its resources to develop new channels at the expense of its website, viewers will notice. Any responsible consumer will do their due diligence before buying a product or signing up for a service, and that includes visiting your company’s website and using it as an evaluation tool.

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What Is a Risk Assessment? My Complete Guide [+ Free Template]

Hubspot Marketing

Before Introducing New Processes or Products If I’m launching a new product or service, I’d want to assess all the potential risks involved. This could include safety risks for employees, financial risks if the product doesn’t perform as expected, or even supply chain risks.

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What to Consider When It’s Time for New Marketing Technology

Content Marketing Institute

As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? B2B Marketing Academy co-founder Peg Miller has some guidance.

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4 Marketing Digital Transformation Trends for 2023

SMEI

One key reason for this is that CMOs and CTOs both have a role to play in driving innovation and adapting to new technologies. As the technology landscape continues to evolve at a rapid pace, CMOs will need to work closely with CTOs to stay up to date on the latest trends and determine how they can be leveraged to benefit the company.

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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 Although 73.5%

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Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

Digital Marketer

AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. At least not anytime soon.

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What Is Market Share & How Do You Calculate It?

Hubspot Marketing

Put simply, that is market share. But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share?

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