Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics 126

Analytics Customer Journey Marketing Marketers 126

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketing 107

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant.

Digital Marketing 98

Digital Marketing Real Estate Marketing Marketers 98

Martech

FEBRUARY 12, 2024

Together with AI advances and a marketing landscape of rapidly changing technology and consumer buying behaviors, they produced a “perfect storm” that could destroy the best of her efforts, even with the most competent support. Mary began to tackle this new marketing landscape with the end in mind. Non-judgmental.

Telemarketing 109

Telemarketing Marketing Marketers Customer Journey 109

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Content Marketing Institute

DECEMBER 20, 2017

Still, companies often rush into marketing-technology decisions before they understand their processes or lack of processes. In many cases, the changes companies need to make don’t even require new technology. Any discussion of marketing technology must mention the potentially seismic impact of artificial intelligence.

Transform 111

Transform Marketing Marketers Content Marketing 111

Rock Content

AUGUST 25, 2020

For this (and several other) reasons, companies are increasingly concerned with SEO (Search Engine Optimization) strategies and resources. Besides directing content to a buyer persona, a professional post needs to be properly optimized in terms of SEO. But the most important thing is that they need to be constantly improved.

Transform 95

Transform Whitepaper User-Generated Law 95

Lusha

NOVEMBER 11, 2024

Outbound Marketing Strategies Inbound Marketing : This approach attracts customers by creating helpful content that addresses their problems and interests. It includes things like blogging, SEO, social media, and email marketing. Inbound marketing often costs less and builds long-term relationships with customers.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Digital Marketer

MAY 19, 2023

Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. That’s why we launched the AI-Powered Marketer Accelerator.

User-Generated 75

User-Generated Marketing Marketers Transform 75

Martech

MARCH 18, 2022

Search marketing. Think search-first to improve business outcomes : Better SEO means better experience and can lead to higher sales and loyalty. How to build a long-term, search-first marketing strategy : A transformed digital landscape means marketers must think search-first. Marketing management. Data strategy.

Transform 119

Transform Customer Journey Analytics Entertainment 119

Neil Patel

DECEMBER 22, 2021

Looking to expand your audience and reach new markets? Bicycle, one of the world’s oldest card-making companies, is looking to reach a new audience. But times are changing, and Bicycle wants to reach a younger audience , many of whom are interested in new technology like NFTs.

Non-Profit 124

Non-Profit Marketing Marketers Millennials 124

Martech

MARCH 18, 2022

Search marketing. Think search-first to improve business outcomes : Better SEO means better experience and can lead to higher sales and loyalty. How to build a long-term, search-first marketing strategy : A transformed digital landscape means marketers must think search-first. Marketing management. Data strategy.

Transform 109

Transform Customer Journey Analytics Entertainment 109

Digital Marketer

DECEMBER 19, 2022

E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Through smart social media campaigns, SEO optimization, and other digital marketing techniques, small businesses can cut through the noise in competitive markets. New Marketing Channels. Ecommerce Types.

Transform 82

Transform eCommerce Retail Entertainment 82

Lusha

NOVEMBER 18, 2024

Content Marketing & SEO: Create valuable content that attracts your target audience and positions your company as an expert. Search Engine Optimization (SEO) : Optimize your website and content to rank higher in search results. Why is B2B prospecting so important? It’s the fuel for your sales engine.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40