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AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. But the ability to embrace newtechnologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. At least not anytime soon.
In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The NewMarketing Equation.
Starting from simple banner ads and email campaigns, digital marketing has come to mean so much more. The Decline of TraditionalMarketing. As digital e-commerce marketing has grown, traditionalmarketing methods have fallen out of favor. NewMarketing Channels.
Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. In conclusion, stepping into the shoes of a fractional CMO isn’t just about mastering traditionalmarketing roles.
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