Martech

DECEMBER 15, 2023

These platforms also can use demographic data to generate and nurture qualified leads — key to driving growth for any organization. Understanding marketing automation for small business Marketing automation has several common benefits for any small business, especially for lead generation.

Marketing Automation Platform 125

Marketing Automation Platform Price Marketing Marketers 125

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies are making old channels more accessible. Content planning.

Analytics 128

Analytics Customer Journey Marketing Marketers 128

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Best of all, because they’re being individually generated, these emails get past spam filters.

eCommerce 95

eCommerce User-Generated Manufacturing Finance 95

Adobe Experience Cloud Blog

JULY 30, 2018

With your friends at your side, wield swords, take selfies, then settle down, and play a game of cards in a more intimate, computer-generated setting. HTC’s developed a VR headset with heavier, hard-hitting specs to appeal to gamers looking for an elevated user experience. That’s quite a lot of cash for such a new market.

Thought Leadership 92

Thought Leadership Marketing Marketers Entertainment 92

Neil Patel

DECEMBER 22, 2021

Looking to expand your audience and reach new markets? Bicycle, one of the world’s oldest card-making companies, is looking to reach a new audience. But times are changing, and Bicycle wants to reach a younger audience , many of whom are interested in new technology like NFTs.

Non-Profit 124

Non-Profit Marketing Marketers Millennials 124

Content Marketing Institute

MAY 3, 2018

Reaching across department lines and working regularly with people on other teams that relate to content technology can help make sure you’re getting the most value from existing and new technology investments. Those teams need the skills to use, support, and integrate your content technologies with other parts of the business.

New Technology 107

New Technology Content Marketing Analytics User-Generated 107

Adobe Experience Cloud Blog

JULY 20, 2018

Standing out in the crowd is one of the most fearless things a person can do, and Emily Poulton, Marketing Manager at The Adecco Group, is no stranger to it. She believes demand generation is one of the most difficult marketing roles in which to be fearless, but taking that approach has been crucial to her success.

Whitepaper 91

Whitepaper Thought Leadership User-Generated Fashion 91

Sprout Social

FEBRUARY 7, 2024

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

Price 127

Price Marketing Marketers Analytics 127

Rock Content

AUGUST 25, 2020

How to apply personalization through Content Marketing? Content personalization consists of using customer (or user) data to deliver publications, messages, and offers based on the interests, behavior, or maturity of the customer within the purchase journey. Personalization is hardly a new practice. How to measure your results?

Transform 95

Transform Whitepaper User-Generated Law 95

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant.

Digital Marketing 98

Digital Marketing Real Estate Marketing Marketers 98

Duct Tape Marketing

NOVEMBER 13, 2024

Curiosity drives me to explore new marketing trends and technologies. AI is not just a tool but a foundational element in marketing. The buying intent of consumers remains strong despite market changes. It's time to upgrade to the next generation of the cloud. And so now it really is up to your imagination.

Price 81

Price Transform User-Generated Entertainment 81

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Digital Marketer

DECEMBER 19, 2022

As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. New Marketing Channels. The decline in traditional methods was driven mainly by the growth of new online channels. That extends the reach of your marketing efforts, too. It works on two levels as well.

Transform 82

Transform eCommerce Retail Entertainment 82

Bannerflow

MARCH 16, 2023

The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before. In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

Digital Marketer

MAY 19, 2023

Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. Are you worried about recession, war, or the economy in general?

User-Generated 75

User-Generated Marketing Marketers Transform 75

Unbounce

MARCH 30, 2023

Many marketers are adopting AI tools—like copy generators, design assistants, and marketing automation and optimization software—because they help ‘em save money, fill expertise gaps, and free up more time. Show us a marketer who doesn’t want literally all of those things? For marketers, that means more conversions.

Digital Marketing 81

Digital Marketing Marketing Marketers Price 81

Lusha

NOVEMBER 11, 2024

Whether you’re an experienced business owner or just starting, these strategies will help you achieve lasting growth and take your business to new heights. Understanding Revenue Generation What is Revenue Generation? Revenue generation includes all the ways a business earns money from its products or services.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Lusha

NOVEMBER 18, 2024

This leads to better results, which generates more data, and so on. The Core Components of RevOps A successful RevOps strategy is built on three main parts: people, processes, and technology. These are just a few examples of the many technologies that can be used in a RevOps strategy.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Duct Tape Marketing

MAY 25, 2023

Well, obviously generative AI in particular with ChatGPT is on everybody's mind these days. It's impacting, you know, the use of industrial processes, not just, you know, the fun, uh, language generators that we've been all playing with over the last few months here. But it's not just generative ai. So what do you do?

Transform 91

Transform CRM New Technology User-Generated 91

Exposure Ninja

JULY 4, 2023

Here are some of the most common AI terms that marketers will encounter. Generative AI Generative AI is a type of AI that generates new content or data, such as text, images or even video. AI Prompts Prompts are short pieces of text or questions given to an AI tool to generate a response.

eBook 52

eBook User-Generated Marketing Marketers 52

Hubspot Marketing

AUGUST 21, 2023

Depending on the topics they're discussing, this content may help you hone in on their lead-generating strategies. With the same critical eye you used to gauge your competition's content marketing strategy, take a fine-toothed comb to analyze their social media strategy. What is the overall tone of the content?

Shipping 98

Shipping Whitepaper Price eBook 98

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Use Insider

FEBRUARY 16, 2022

The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. Marketing leaders—like many leaders—are data-rich, but crave insights : 46% of marketers say they lack timely data to make strategic decisions. ” – Hubspot.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Jeff Bullas

DECEMBER 7, 2022

This growth was also boosted by enthusiasm for technology (over 700 million mobile users – more than in the US or Europe), a boom in commodities – discovery of new swathes of oil, gas, and rare elements, as well as the arrival of new partners: China, India, Turkey, Indonesia and Brazil, and a fast-growing middle class.

Health 202

Health Non-Profit Food Energy 202

Lusha

NOVEMBER 18, 2024

Try online tools: Look on social media, professional networks, and B2B lead generation tools to find potential leads. Online Tools and Platforms: Use social media platforms, professional networks like LinkedIn, and specialized B2B lead generation tools. Why is B2B prospecting so important? It’s the fuel for your sales engine.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40