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If you invest in the right talent and infrastructure to build these pillars, your website will be much more adept to achieve your goals, whether that’s driving conversions, newsletter signups, or whitepaper downloads. When a company spends all of its resources to develop new channels at the expense of its website, viewers will notice.
Small and large businesses alike face similar challenges, and financial services in general are often behind the curve when it comes to newtechnology and processes. Additionally, some firms are reluctant to try newmarketing tactics because the leaders of the firm are from a different era.
Emily mentions the importance of standing out and being willing to ask the tough questions to push the envelope, saying, “With so many emerging technologies, new trends, and where you are marketing to someone like you, it’s hard to stand out and create the demand for the products/services your sales team is asking marketing for.
Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Are there five whitepapers and just one ebook? Are they publishing something new each week or once a month? How often does a new ebook or case study come out?
There are countless other methods to apply such knowledge: blog posts, landing pages, whitepapers , quizzes , ebooks , and more. As we highlighted throughout this article, consumer behavior is always changing and requiring companies to adapt to newtechnologies and new forms of consumption.
Here are some tactics you can use to attract potential customers and capture their interest: Content Marketing : Create and share valuable content, such as blog posts, ebooks, whitepapers, and videos, to attract and engage your target audience. This helps you understand the opportunities and challenges.
Inbound Prospecting Strategies Content Marketing : Create and share valuable, informative content that appeals to your target audience. This could include: Blog posts Whitepapers Ebooks Infographics Videos By providing helpful resources, you position your company as an expert and build trust with potential customers.
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