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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Segmentation by best sellers, product attributes, location, profitability and user type. This is popular with non-feed service Performance Max campaigns. Ideal strategic approach for exploring new market opportunities. Often unable to segment further based on the client’s performance objective (best sellers, profit, etc.)

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New marketing tactic to keep hot categories growing

Martech

The pandemic has been a very profitable time for some businesses. So, in non-scientific terms, think of these audiences as highly likely buyers. The post New marketing tactic to keep hot categories growing appeared first on MarTech. Merchants that sell alcohol or pet food, for example, saw sales soar.

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What Is Mastodon and Why Is Everyone Going There?

Hootsuite

Comparatively, while there are people at a non-profit company called Mastodon gGmbH that work on the social platform known as Mastodon — stick with us here — the platform itself isn’t centralized within that company. Since Mastodon is run by a non-profit, there’s no profit incentive and no desire to work with advertisers.

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

In this article, we will discuss 7 sector opportunities, challenges to investments, and practical ways to invest to yield good profits, with purpose. For entrepreneurs with a dream, we work alongside you to refine your vision and to grow your business profitably as a good corporate citizen. The opportunities literally are endless.

Health 202
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People, Community, and Diversity Governance: Check out the Social Impact and DEI (Diversity, Equity, and Inclusion) Report 2022 by Rock Content now

Rock Content

Community In addition to internal efforts, we also worked to empower the community by leveraging the impact of non-profit organizations. To make that happen we developed an Acceleration Program in Digital Marketing for NGOs that works with education and employability for underrepresented people in Brazil.

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Break Through on Email with Easy-to-Use KPIs

Adobe Experience Cloud Blog

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available.

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How to use WhatsApp eCommerce: Benefits, examples & templates

Use Insider

In this guide, youll learn how to take full advantage of WhatsApp eCommerce to generate new customers, drive sales, and create long-term, profitable customer relationships. These include new arrival and discount announcements, price drop alerts, cart abandonment reminders, and other similar strategies.