The CMO Survey

FEBRUARY 26, 2020

Spending on existing markets and offerings continues to dominate growth spending (at 54% of investment), while diversification (spending on new markets and new offerings) continues to be lowest at 10.4%. Marketers currently spend about 2.1% How do marketers think customer needs are shifting? three years ago.

CMO 130

CMO Retail Price Communications 130

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

Price 130

Price Marketers Marketing Analytics 130

Martech

MARCH 22, 2023

Review your price structure on promotions. Dig deeper: 5 tips to get more value from your tech stack Identify segments that can be more lucrative to target, such as regular buyers, people who buy at full price instead of waiting for sales and shoppers who send you clear purchase or upgrade intent signals. Look at your targeting.

Marketing Strategy 105

Marketing Strategy Whitepaper Thought Leadership Marketers 105

Hubspot Marketing

DECEMBER 13, 2023

Here are the best inbound marketing agencies today. Ready North Image Source Initially founded in 2005 as PR 20/20, this inbound marketing agency was HubSpot’s first agency partner and the first to introduce Point Pricing. And with the new Marketing AI Institute, Roetzer and his team are clearly thought leaders in marketing.

Inbound Marketing 105

Inbound Marketing PR Manufacturing Marketers 105

Bannerflow

NOVEMBER 24, 2020

Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score. I would say our production time is minimised too because there is less complexity around hosting ads, making variations for new markets, and publishing.

Transform 98

Transform Advertisers Advertising Finance 98

Hubspot Marketing

DECEMBER 14, 2023

When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. International PPC is an effective way to reach customers around the world, whether you’re expanding into new markets or your primary customer is in a different country.

eCommerce 104

eCommerce Advertisers Advertising Promotion 104

Lusha

NOVEMBER 18, 2024

Optimize pricing strategies: AI can analyze market trends, competitor pricing, and customer behavior to determine the best pricing for your products or services. Are you looking to: Increase market share? Expand into new markets? Improve profitability? Your RevOps strategy should support these goals.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40