New Markets PR Thought Leadership 
Martech
SEPTEMBER 26, 2024
With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.
Adobe Experience Cloud Blog
SEPTEMBER 10, 2014
If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Well done – that’s definitely the hard part! Big vs Small. Compatibility.
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Hubspot Marketing
SEPTEMBER 23, 2024
For example, let’s say I run a local pizza restaurant and plan to expand into new markets within the next year. I can use local SEO to get in front of my new target audiences before I open. Speaking as a former PR person, I can tell you that media outreach is a specialized skill that’s definitely worth outsourcing.
Orbit Media Studios
OCTOBER 30, 2024
They publish thought leadership content and earn a following. These marketers may use AI, but they’ll use it to make better things, not more things. .” Upload it to PR services. Those activities look a lot like SEO, content marketing, PR and social media. They do things differently.
Adobe Experience Cloud Blog
AUGUST 27, 2008
After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase.
Adobe Experience Cloud Blog
OCTOBER 3, 2016
To prevent recurring demand droughts, you need to systematize marketing innovation. New marketing ideas, both big and small, should be sourced, brainstormed, prioritized, tested, measured, and assessed on a regular basis. But this shift must not be at the expense of new idea innovation.
Adobe Experience Cloud Blog
JANUARY 9, 2018
Commonly, when you reach out to set up an interview, the customer might rush to loop in a marketing, brand, or PR spokesperson to speak with you. Diversifying your case study collection can help your sales team as they work their way into new markets. It makes sense. I’d love to hear about your process in the comments.
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