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Targeted Advertising: A Simple Guide to Reaching Your Customers

Hubspot Marketing

Marketers input the maximum amount per click they’re willing to pay for an ad, and Google then determines ad pricing and position based on overall ad quality and maximum bid. So how do you put ad targeting to work for your business? But it’s also worth considering parallel markets that are tied to your primary target.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 103
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How to Become a Fractional CMO

Duct Tape Marketing

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. As studies show, companies that align their business objectives and marketing plans are three times more likely to reach their goals.

CMO 86
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New Product Development Process: Everything You Need to Know

Hubspot Marketing

The first major lesson I learned from the pros is that whether you’re a small business owner developing your first idea or a successful company itching to open a new market, new product development is a long and winding road. But how do you get to know your target market and its pain points?

Product 104
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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Hubspot Marketing

For instance, if you’re buying a new car, you may include your spouse or partner in viewing and test driving vehicles. The product or service is therefore straightforward: Here’s the car with certain features and the price. You can also reach new markets or expand into current ones with good research.

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SEO Consultants Guide: When to Hire and What to Expect

Backlinko

Build a comprehensive SEO strategy from scratch: If you don’t already have one, a consultant can develop a customized SEO plan tailored to your business goals, target market, competition, and budget. Hiring an SEO consultant can help you identify new opportunities and areas where you can outperform your competitors.

SEO 87
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How to edge out your competition with market research

Sprout Social

Market research enables you to spot opportunities to define yourself against your competitors. Maybe you’re able to emphasize a lower price point. Finding those opportunities goes hand in hand with researching your market. Again, today’s marketing world evolves at a rate that’s difficult to keep up with. Price points.