Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Below, I’ll show you the strategies and tactics you need to sell products on TikTok. Why Should You Sell Products on TikTok? How to Sell Products on TikTok.

Product 141

Product eCommerce Millennials User-Generated 141

Search Engine Land

SEPTEMBER 19, 2023

Luckily, there is an audience for your product or service, regardless if they already know it. Introducing your new category/keywords in the process. SEO research for new markets Your mission at this step is to discover how people search for that thing you’ll disrupt – even if it doesn’t overlap with your new product or service.

New Markets 125

New Markets SEO Energy Inbound Marketing 125

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. A whopping 36% of consumers have found and purchased products the same way. Consumers Find Products Through Short-Form Videos @tacobell beefy crunch burrito = the moment.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Animalz blog

SEPTEMBER 14, 2023

He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers. What Is Content-Led Product?

Product 125

Product SEO Promotion Content Marketing 125

Hubspot Marketing

JULY 12, 2024

Brand awareness, advocacy, sales acceleration, and increased product usage are all very real, very tangible benefits of a thriving community. That may look like a simple Facebook group, a product forum, or a single, dedicated channel on Discord or Slack. The benefits aren’t always visible. Start small and simple and then scale.”

Management 141

Management Traditional Marketing Promotion Price 141

Hubspot Marketing

MARCH 2, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals.

Product 116

Product Fashion Advertisers Advertising 116

Scoop.it!

DECEMBER 13, 2022

It takes a lot of work to generate ideas, then draft, conceptualize, and edit content to fit the new market environment. This article will provide seven recommendations to help you get through the grind as a content marketer. With each of these steps, you get a final product that makes you rank higher on search engines.

Content Marketing 105

Content Marketing Product Energy Marketers 105

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Martech

SEPTEMBER 12, 2024

Integrating more features naturally drives customers to the platform and the core CRM product. At this point, it doesn’t look likely that any other products in the category can match SFDCs power and momentum in enterprise-level systems. Interestingly, new marketing automation platforms are entering the market.

Marketing Automation Platform 106

Marketing Automation Platform CRM User-Generated Price 106

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Traditional Marketing Models 1. How to Use It Product: What exactly are you selling?

Price 116

Price Marketers Marketing User-Generated 116

The Marketing Operations Leader

DECEMBER 17, 2024

Marketers typically have four key ways to drive growth: Increase efficiency Expand into new markets Launch new products or services Reach new buyer segments Choose the pillar that aligns most closely with your company’s top priorities. Instead, focus your efforts around a single growth lever.

Marketing Plan 130

Marketing Plan Communications Management Customer 130

Martech

DECEMBER 9, 2024

With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

Customer Journey 119

Customer Journey Analytics Branding Customer 119

Buffer Marketing

APRIL 2, 2024

Instead of doing more traditional customer research, we decided to manufacture a run of 100 of this sample product and sell it online to see what the reaction was. I just stood in our living room explaining why I created the product and how to use it. It took us about six months to catch production up with demand.

Product 115

Product PR Manufacturing Retail 115

Sprout Social

NOVEMBER 26, 2024

Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. DO: Be crystal-clear. Keep it simple.

Gen Z 122

Gen Z Influencer Marketing Health Promotion 122

Search Engine Land

MAY 30, 2024

Some wish to avoid it in their content production at all costs, while others think it can do everything for them. This begs the question, “How should we use AI for our SEO content production?” Blogs and informational content : These pieces aim to reach new audiences related to your products or services.

Product 92

Product SEO Transform User-Generated 92

Martech

DECEMBER 2, 2024

These collaborations drive innovation, speed up product development and create new market opportunities. BMW and NVIDIA: Optimize car production with a virtual factory BMW partnered with NVIDIA to enhance factory planning and operations with AI.

Transform 122

Transform Promotion Management Product 122

Hubspot Marketing

SEPTEMBER 12, 2024

Quis Quis says marketing is a complex thing that requires a lot of focus and long term vision to pan out. He pointed to initial marketing efforts for his company’s product - a set of functional beverages using Indigenous ingredients - as a costly failure. He just ordered his fourth run of 20,000 cans of his product.

Logistics 119

Logistics Finance Manufacturing Law 119

Martech

OCTOBER 9, 2024

Beacons of Marketing Success See how data-empowered marketers from leading brands like Zillow and Chipotle Mexican Grill are leveraging data, AI and the technologies in the Modern Marketing Data Stack to realize marketing value and deliver superior experiences.

Transform 112

Transform Marketers Marketing Advertising 112

Search Engine Land

JULY 25, 2024

Review your TAM and messaging A total addressable market, or TAM, can be defined in several ways. The most common definition is the total number of people who could possibly use a product or service. For example, the TAM for a new smartphone might be the total number of people who own a cell phone.

SEO 108

SEO Management Price Thought Leadership 108

Martech

AUGUST 28, 2024

Campaign brief creation Generative AI capabilities allow the uploading of existing campaign planning materials (such as presentation decks) to create a new marketing brief. The brief responds to new inputs, like a change in budget — or even ongoing expenditure — in real time. Adobe and marketing are synonymous.”

User-Generated 117

User-Generated Place Product Marketing Product 117

Hubspot Marketing

NOVEMBER 19, 2024

B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. Usually, B2B products are more complicated.

Market Research 119

Market Research B2C Marketers Marketing 119

Martech

SEPTEMBER 26, 2024

They also require information from various internal stakeholders, such as: The product team for product launches. You must be honest with your agency regarding company news, product developments and more. This can be especially useful when you are entering into a new market.

Marketing Mix 131

Marketing Mix Global Marketing PR Thought Leadership 131

Martech

JANUARY 21, 2025

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. Marketers will benefit from enhanced visibility over flows, the new marketing calendar and more granular insights into email send failures.

Marketers 119

Marketers Marketing Management Content Marketing 119

Jeff Bullas

MARCH 1, 2023

This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. 10 AI tools for digital marketing There are many new marketing startups that are designed and built to use AI to help businesses improve their marketing efforts.

Transform 295

Transform Marketing Strategy Marketers Marketing 295

SMEI

DECEMBER 20, 2022

This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways. Another reason CMOs and CTOs will need to partner in the future is that technology can be a key enabler for personalized and targeted marketing efforts.

Transform 61

Transform Marketers Marketing Manufacturing 61

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Like hiring new people that can add awesomely to our business. Reputation.

Transform 104

Transform Finance Marketers Marketing 104

Martech

OCTOBER 29, 2024

This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.” For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing.

Energy 121

Energy Marketers Marketing Customer Journey 121

Sprout Social

SEPTEMBER 23, 2024

Investments in AI are crucial to making the funnel more performant and making marketers more productive, and that’s just the beginning. The more marketers harness it, the more positively it reflects on individual and company-wide performance. Source: GrowthPath Partners That’s where Sprout’s Marketing AI Steering Group comes in.

Transform 84

Transform Marketers Marketing Energy 84

Hubspot Marketing

NOVEMBER 20, 2024

Before Introducing New Processes or Products If I’m launching a new product or service, I’d want to assess all the potential risks involved. This could include safety risks for employees, financial risks if the product doesn’t perform as expected, or even supply chain risks.

Manufacturing 105

Manufacturing Finance Health New Technology 105

Martech

SEPTEMBER 6, 2024

Managers can better balance automation with personalized touches, ensuring that time is spent on the most promising leads, ultimately driving better results and improving productivity.

CRM 112

CRM User-Generated Analytics Management 112

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. A comprehensive product matrix approach. If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. This is often the case with D2C accounts.

Non-Profit 85

Non-Profit Price User-Generated Advertising 85

Martech

SEPTEMBER 23, 2024

Collaboration with teams: Work closely with other departments, such as sales, product development, and customer service , to ensure that marketing technology supports overall business goals and enhances customer experience. “Can you describe a time when you successfully implemented a new marketing technology tool?

Management 106

Management CMO Key Performance Indicator Marketers 106

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Like hiring new people that can add awesomely to our business. Reputation.

Transform 91

Transform Finance Marketers Marketing 91

Hubspot Marketing

JULY 22, 2024

In your market research, you should consider your competition, what they do well, and where the gaps are that you can potentially fill. Budget When I created my first marketing plan, I made the mistake of confusing the marketing budget section of my plan with my product's price and other financials. Write SMART goals.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Search Engine Land

AUGUST 13, 2024

When exploring new markets or product lines If you’re launching a new product or testing new keywords, broad match keywords can help you gather data on search intent and add keywords that you may not have found in initial keyword research.

Management 100

Management Advertising Advertisers Branding 100