Remove New Markets Remove Product Remove Product Marketing
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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. Platform-market fit.

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How Social Media Marketing Drives Business Growth

Calvyn Lee Blog

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

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What are the types of product marketing?

OnPassive Marketing

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. Types Of Product Marketing? Types Of Product Marketing? Traditional Product Marketing.

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The 6 Stages of the Product Life Cycle

Hubspot Marketing

This is a great example of the product life cycle (PLC) in action. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the marketplace. As marketers, it's important to understand how your marketing tactics and strategies will change depending on the stage your company is in.

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Trojan horse SEO: How to gain traction in new markets

Search Engine Land

Luckily, there is an audience for your product or service, regardless if they already know it. Introducing your new category/keywords in the process. SEO research for new markets Your mission at this step is to discover how people search for that thing you’ll disrupt – even if it doesn’t overlap with your new product or service.

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Lusha Product Updates: November 2024

Lusha

Whether you’re prospecting locally or targeting international markets, this updated HQ Location filter lets you refine your search and find high-value opportunities faster. With the upgraded filter live and ready to use, you can now dive in, explore new markets, and consistently connect with the right companies.

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Why marketers should embrace product analytics

Martech

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. This leaves many marketing organizations scratching their heads, wondering what solutions are available.

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