Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Each serves an audience. Register today.

Transform 99

Transform Management New Markets Manufacturing 99

Hubspot Marketing

JULY 22, 2024

In your market research, you should consider your competition, what they do well, and where the gaps are that you can potentially fill. Budget When I created my first marketing plan, I made the mistake of confusing the marketing budget section of my plan with my product's price and other financials. Write SMART goals.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Lynton Web

AUGUST 29, 2024

This tool can significantly accelerate your multi-language content creation, allowing you to reach new markets more efficiently. Some of the top benefits of implementing multi-language experiences include: Expanded global reach: Connecting with audiences in their native languages can potentially lead to new markets and opportunities.

User-Generated 52

User-Generated Communications Management Global Marketing 52

Hubspot Marketing

MARCH 12, 2020

When you start this process, you have to understand the goals of your company, become an expert in the product, and truly understand the market. Basically, an integrated media plan is a blueprint for a marketing campaign. An integrated media plan answers questions like "Who is the target audience?" Produce the creative.

Marketing Strategy 140

Marketing Strategy Millennials Target Market Marketing 140

Lusha

DECEMBER 9, 2024

You’re excited about launching a new product or service. But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM).

Price 52

Price CRM Marketing Marketers 52

Lynton Web

AUGUST 29, 2024

This tool can significantly accelerate your multi-language content creation, allowing you to reach new markets more efficiently. Some of the top benefits of implementing multi-language experiences include: Expanded global reach: Connecting with audiences in their native languages can potentially lead to new markets and opportunities.

User-Generated 52

User-Generated Communications Management Global Marketing 52

Hubspot Marketing

MAY 27, 2022

On the other side of the coin, it’s important to make your ads broad enough that they capture a decent segment of your target market. Building targeted ad campaigns means thinking about what your audience wants. Let’s say you own a real estate company and you’re looking to help customers sell their current homes or buy new ones.

Advertising 143

Advertising Advertisers Real Estate Customer 143

Marketing Insider Group

SEPTEMBER 17, 2019

With targeted content distribution strategies, your content will reach more people who need your products and services. But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market. Your target market is millennial and Gen Z women.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Hubspot Marketing

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.

Marketing 145

Marketing Marketers Marketing Plan User-Generated 145

Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Pre-sales content is delivered in the required languages and formats to best position your products in each target market.

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Hubspot Marketing

MARCH 11, 2019

And just like her venture into music, companies often extend their brand to develop new products in industries that they don’t have any market share in. When you think about it, they extended their brand to the most logical product category possible. Brand Extension Examples. Reese's Puffs Cereal. Colgate 'sToothbrush.

Branding 145

Branding Fashion Energy Food 145

Neil Patel

FEBRUARY 18, 2021

Brand awareness isn’t out of reach for a new brand or one whose target market is smaller. Think about the last time you listened to a podcast and heard the name of a new tech company, and then you listened to another podcast and heard it again. If not, when are you going to market? Get specific.

Branding 116

Branding Target Market Energy Place 116

Neil Patel

DECEMBER 1, 2020

In the world of digital marketing , content is king. They unlock connections to your target market—people who are looking for what you’re trying to sell. What’s the demand for a particular product or service? They should inspire relevant content for your very specific target market.

Target Market 145

Target Market Promotion User-Generated Digital Marketing 145

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too.

SEO 97

SEO PR Fashion User-Generated 97

Orbit Media Studios

OCTOBER 30, 2024

If you’re not sure where to start, this prompt from legit expert and AI advisor, Liza Adams , can help… You are an expert B2B marketer who is deeply familiar with these target markets and this buyer persona, including where they tend to congregate. It will be based on a persona that I will provide.

SEO 107

SEO Branding User-Generated PR 107

Marketing Insider Group

JUNE 22, 2020

It came about with a sustained flow of content tailored to each property’s target customers, delivered on a multitude of channels. Always on marketing works. Always on content marketing works ever better, especially when trying to grow your brand. Quick Takeaways: Research your new target market and their needs.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

Price 122

Price Market Segmentation SEO Market Research 122

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Here’s are some of the key benefits of market research: Understand your customers’ motivations and pain points. Fresh products.

Market Research 111

Market Research Gen Z Price B2C 111

Martech

NOVEMBER 18, 2022

The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Your market position isn’t unique.

Automobile 121

Automobile Real Estate Transform Manufacturing 121

Adobe Experience Cloud Blog

MARCH 24, 2011

Every successful marketing strategy, be it avant-garde or staid and conventional, originates with the target market. As CMG puts it, they’re obsessed with understanding their target market. They aren’t called market-ers for nothing!). Getting intimate. Leading CMOs orbit around the customer.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Adobe Experience Cloud Blog

AUGUST 26, 2013

Digital Behavior: Learn and understand the customer journey, product interests and target personas of your ideal prospects. One thing to note, 60% of marketers say personalized messaging based on digital behavior is their top challenge (MarketingProfs). Is your company looking to grow into new markets and/or territories?

Customer Journey 134

Customer Journey Thought Leadership Marketing Marketers 134

Businesses Grow

FEBRUARY 6, 2023

This will create a sense of community and give customers a chance to learn more about the product and how to use it. Launch an email marketing campaign targeted at Seattle-area cyclists. Include information about the product, customer stories, and discounts exclusive to subscribers. Create a social media presence.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Neil Patel

FEBRUARY 5, 2021

Once you know what drives people, you can devise highly effective and targeted marketing campaigns. The data you need to profile your customers and improve your marketing outreach? If they love green products, maybe they care about your attitude toward sustainability. Building a Psychometric Profile. Think about it.

Marketing 133

Marketing Marketers Analytics Millennials 133

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Aim for appropriate.

Food 145

Food Branding Place Product 145

Hubspot Marketing

DECEMBER 14, 2023

PPC, or pay-per-click, campaigns have long been an effective way to get in front of your target buyer and drive traffic to your site. When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. The costs vary. Context is key.

eCommerce 106

eCommerce Advertisers Advertising Promotion 106

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 101

Management Key Performance Indicator Marketing Marketers 101

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. You can use your customer profiles in your outreach and marketing efforts. Work across channels.

Non-Profit 121

Non-Profit Direct Mail Health Management 121

Marketing Insider Group

MAY 10, 2021

Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. Content marketing can help businesses in any industry enter new markets and hang on to the ones they already have.

Content Marketing 111

Content Marketing Real Estate Marketing Marketers 111

Martech

APRIL 27, 2022

This approach seeks to predict influence customer behavior to create a more informed (and targeted) marketing campaign. It provides a trove of data and information on customers and prospects which can be used to inform customer journey mapping and test the viability of new markets, products, and services.

Analytics 126

Analytics Customer Journey Marketing Marketers 126

CXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Marketers can use this framework to evaluate the risks associated with different growth strategies. Market penetration is the least risky and diversification is the riskiest strategy.

Customer Journey 96

Customer Journey User-Generated Marketing Marketers 96

Vertical Response

MARCH 22, 2024

A business website serves as your digital storefront and should clearly showcase your services or products. This research should assess customer interest and ensure the target audience has the financial means to purchase your solution. Your business plan should include an in-depth market analysis.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Vertical Response

MAY 10, 2024

It brings the benefits to the forefront, showing customers how the product or service can enhance their lives. For instance, Rothy’s uses the slogan ‘Reduce your carbon footprint in style’, effectively aligning with its zero-waste production philosophy and emphasizing its commitment to sustainability.

Branding 105

Branding Transform Communications Copywriting 105

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Duct Tape Marketing

MARCH 6, 2025

So if the idea is that we're going to provide marketing leadership and come up alongside sales leadership, product leadership, what I'm finding is that leadership just isn't there. Let's talk about product. finance, let's talk about anything that's not marketing. I mean, I think the term productize gets confused a lot.

Non-Profit 48

Non-Profit Price Finance Product 48

Lusha

NOVEMBER 18, 2024

Sales Operations Specialists : Focus on improving sales processes, managing sales technology, and helping sales teams reach their targets. Marketing Operations Specialists : Experts in marketing automation, data analysis, and campaign management. They make sure marketing efforts align with revenue goals. The result?

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Hootsuite

JULY 8, 2019

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. One in five has bought a product based on an influencer’s recommendation. If you’re sharing a new product, launching a campaign, or promoting an event, this surge of interest can be especially valuable.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111