Martech

JANUARY 3, 2025

AI needs time to learn a brand, just like a new marketing writer would. Setting up guardrails for AI marketing AI evolves, so it isnt enough to set guardrails once and forget about them. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content.

Branding 135

Branding Copywriting Law Marketing Ethics 135

Content Marketing Institute

OCTOBER 12, 2017

“Marketers love to bring in new technologies and break things. We know how to market, not how to buy and implement technology,” Peg says. For any technology you’re considering, evaluate – and promote – the user payoff. How to Persuade the Naysayers to Embrace New Marketing Technology. Conclusion.

New Markets 107

New Markets New Technology Marketing Marketers 107

Sprout Social

JUNE 25, 2020

And while the responsibility of leading a social team often comes as part of a promotion, the unfortunate reality is that it can also come from restructuring or downsizing. For the first time in #SproutSessions history, we’ve made several recorded sessions available for all marketers looking for advice on what’s new and next in social.

New Markets 111

New Markets Health Communications Marketing 111

Hubspot Marketing

MARCH 26, 2025

You can quickly go live from your feed or schedule and promote a live event in the future. 10 Excellent Examples of Video Marketing on Facebook 1. Chevy has a rich history of power and speed and they dont shy away from promoting their industry leadership and accomplishments. Plus, theyre fun to watch.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Here’s a marketing budget template to get started. Marketing Plan Timeline Rolling out a new marketing plan is a big lift.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Hubspot Marketing

OCTOBER 14, 2024

Traditional Marketing Models 1. 7Ps Marketing Mix The 7Ps Marketing Mix is the ultimate checklist for getting your product or service into the world. Think of it as covering all the bases to ensure you’re not missing anything crucial when planning your marketing strategy. Promotion: How are you going to get the word out?

Price 117

Price Marketing Marketers User-Generated 117

Martech

DECEMBER 2, 2024

These collaborations drive innovation, speed up product development and create new market opportunities. Using Google’s AI demand forecasting, Kraft Heinz can analyze historical sales, product promotions and even macroeconomic factors. Dig deeper: How brands like Klarna and Mars are using AI in marketing operations 4.

Transform 125

Transform Promotion Management Product 125

Jeff Bullas

MARCH 1, 2023

10 AI tools for digital marketing There are many new marketing startups that are designed and built to use AI to help businesses improve their marketing efforts. Its platform uses machine learning to analyze customer behavior and recommend pricing, promotions, and product strategies. Our biggest differentiator?

Transform 295

Transform Marketing Strategy Marketing Marketers 295

Search Engine Land

AUGUST 22, 2024

Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. Ideal strategic approach for exploring new market opportunities.

Non-Profit 85

Non-Profit Price User-Generated Customer Acquisition 85

SocialPilot

FEBRUARY 3, 2025

Run Paid Ads: Use targeted awareness-focused ad campaigns like Facebook ads, YouTube ads, TikTok ads, and Instagram promotions to reach the right demographics. Danial Wellington collaborated with several influencers to promote the last day of their pop-up book store in Sydney. And it's going to get worse.

Social Media Marketing 75

Social Media Marketing User-Generated Marketing Marketers 75

Sprout Social

SEPTEMBER 23, 2024

With the help of AI, marketers can redefine their industries, create new markets and drive economic growth. Marketing leaders and steering committees play a pivotal role in this transformation by championing AI initiatives and promoting cross-functional collaboration.

Transform 84

Transform Marketing Marketers Energy 84

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 68

Gen Z User-Generated Marketing Marketers 68

Neil Patel

JULY 22, 2021

Its engaged, passionate community is just one of the reasons you should consider marketing on Reddit. However, the site has a tough stance on self-promotion , which makes marketing tricky, and it’s easy to fall foul of Reddit’s strict guidelines (including the unwritten rules. Reddit Marketing Etiquette. You get the idea.

Advertising 145

Advertising Advertisers Law Promotion 145

Use Insider

JANUARY 23, 2025

This includes sending personalized promotional messages, keeping customers updated with timely transactional alerts, and designing conversational shopping experiences. eCommerce use cases for WhatsApp There are tons of WhatsApp marketing tactics you can employ for your eCommerce businesses. billion users.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly? The reality?

Customer 145

Customer Copywriting Marketing Marketers 145

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. Promotion: The communication tactics used to drive awareness and sales.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Marketing Insider Group

MARCH 10, 2025

Whether managing an influx of new customers or refining loyalty programs, outsourced CRM services provide the flexibility needed to support business objectives. Expanding product lines, entering new markets, or launching promotional campaigns increases customer interactions.

Transform 66

Transform CRM Customer Analytics 66

Hubspot Marketing

JUNE 13, 2018

When Shane Snow started promoting his new book Dream Team, he knew he had to leverage a data-driven content strategy framework. You can use Snow’s marketing plan to cultivate a better content strategy plan, know your audience better, and think outside the box when it comes to content promotion and distribution.

Marketing Plan 145

Marketing Plan Energy Marketing Marketers 145

Adobe Experience Cloud Blog

AUGUST 29, 2017

Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is crucial.

Marketing Plan 134

Marketing Plan Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 3, 2017

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before.

Thought Leadership 134

Thought Leadership CMO Promotion Customer 134

Rock Content

NOVEMBER 24, 2020

This, of course, represents a phenomenal opportunity to explore new markets and strengthen brand image. Therefore, the third P stands for promotion. It is important to use an omnichannel approach , integrating social networks, blogs, email marketing , and whatever else is relevant to the brand. Source: O’relly.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Sprout Social

JANUARY 9, 2023

For example, you could work with a cake-decorating influencer to promote your new line of piping tips, or a Dungeons and Dragons influencer to promote your new Dungeon Master kit. As with any new marketing campaign, your first step needs to be outlining your overall goals and objectives.

Influencer Marketing 145

Influencer Marketing Health Marketing Marketers 145

Hubspot Marketing

MAY 26, 2017

With so many options of platforms for marketers to publish their content and even more ways to promote it, it's hard to know where to focus your efforts. Once you know you're creating the type of content your audience wants, the focus shifts to promoting it in a way that makes your audience take notice. What Can You Do?

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. What about results?

CMO 140

CMO Marketing Marketers SEO 140

Neil Patel

JUNE 15, 2021

While companies can’t promote products, they can harness the unique platform to grow brand following and exposure. Diversify channel content promotion since Google indexes all Medium content. Ads, Promotion, and Marketing. Avoid affiliate marketing. . “Advertising” on the site is, in a word, unusual.

Affiliate Marketing 144

Affiliate Marketing Advertising Advertisers Promotion 144

Neil Patel

OCTOBER 9, 2020

If you’ve set up your Instagram Shop, you can start promoting and selling your products directly from your video stream with the Instagram Checkout tab. It can also help you tap into new markets and expand your content’s reach. Promote Your Instagram Live Stream Beforehand. Instagram Live Shopping.

User-Generated 143

User-Generated eCommerce Promotion Shoppers 143

Neil Patel

MARCH 25, 2021

You can also promote discount codes or sales in your TikTok bio. As marketers, A/B testing is our greatest asset. How to Promote Your E-commerce Store on TikTok. Once you have your store connected to your TikTok channel, you can start creating content that promotes your products. How to Sell Products on TikTok.

Product 141

Product eCommerce Millennials User-Generated 141

Marketing Insider Group

SEPTEMBER 21, 2016

With strong demand-gen leadership, many other marketing specialties can thrive. Reaching new markets, building buzz, promoting new offerings, and initiating […]. The post 5 Skills Every Demand Gen Marketer Should Master appeared first on Marketing Insider Group.

Marketing 108

Marketing Marketers Promotion New Markets 108

Neil Patel

FEBRUARY 5, 2021

Your demographic profiling and analytics testing reveal that your customers are typically middle-class women aged between 21 and 45, and they respond well to promotional emails. Another group bought the set because their favorite influencer promoted it. Psychometric Profiling Helps You Target Your Marketing Outreach.

Marketing 133

Marketing Marketers Analytics Millennials 133

Scoop.it!

APRIL 13, 2023

Do you aim at getting new markets with its help? Consider using them for content promotion, and don’t forget about other calls to action for viewers to interact with your channel. 5) Promote It Like a Boss and Analyze the Results Engaging content and relevant videos are all well and good.

Promotion 122

Promotion Analytics Entertainment SEO 122

Neil Patel

DECEMBER 22, 2021

Looking to expand your audience and reach new markets? Bicycle, one of the world’s oldest card-making companies, is looking to reach a new audience. Promote In-Person Events: AMC/Spider-Man. Are you looking to promote in-person events? Can NFTs be used for marketing? NFTs are relatively new.

Non-Profit 124

Non-Profit Marketing Marketers Millennials 124

Sprout Social

NOVEMBER 8, 2021

Call this Highlight “News” or “Happenings” so your audience can easily tell what to expect. One thing you should be doing on your Instagram Stories regularly is sharing links — or at the very least promotional graphics — for your blog content and other educational resources like ebooks, podcasts, videos, etc.

Food 144

Food eBook Education Promotion 144

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Crafting these before you employ your marketing is important for a few reasons: Key messages keep your organization aligned.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Martech

APRIL 5, 2022

Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Quantilope ) Gen Z in particular expects brands to have diverse senior leadership (53%), donate to organizations promoting diversity & inclusion (47%), and provide a space for educational resources (47%). Heat Test Report ).

Gen Z 121

Gen Z Millennials Customer Acquisition Advertising 121

Hubspot Marketing

JANUARY 7, 2021

While many businesses leverage sites like Facebook, Instagram, and Twitter to promote their content and increase conversion rates, there's also a case to be made for more business-focused frameworks like LinkedIn. Video ads offer a way to include multimedia marketing with in-feed videos that users can watch on-demand. Find new markets.

User-Generated 145

User-Generated Advertising Advertisers Price 145

Martech

JUNE 14, 2022

Salary and promotions. For instance, overall, Maestros seemed to earn more, having an average annual salary of $156,433 versus Marketers’ $123,477. Both Maestros (79%) and Marketers (72%) saw their salaries rise in the last two years by either promotion or by switching jobs, though more Marketers were promoted recently.

Promotion 102

Promotion Marketing Marketers Management 102