Marketing Insider Group

OCTOBER 5, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Sprout Social

JUNE 25, 2020

Build your team’s influence internally by encouraging them to make proactive recommendations and coach them on what business goals they can inform or support using social data. . Learn about the day-to-day of your social team. It’s essential for leaders to have a full understanding of the social media manager’s day-to-day.

New Markets 111

New Markets Health Communications Marketers 111

SMEI

DECEMBER 20, 2022

This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways. Another reason CMOs and CTOs will need to partner in the future is that technology can be a key enabler for personalized and targeted marketing efforts.

Transform 61

Transform Marketers Marketing Manufacturing 61

Sprout Social

SEPTEMBER 23, 2024

The more marketers harness it, the more positively it reflects on individual and company-wide performance. The Social Media Productivity Report found 63% of social media marketers agree manual tasks prevent them from doing high impact work—reinforcing that many marketers are bogged down by tasks that could easily be handled by AI.

Transform 84

Transform Marketers Marketing Energy 84

Buffer Marketing

SEPTEMBER 26, 2024

I’ve collated a list of 28 social media marketing resources to help you stay up to date — or even ahead of the curve — at all times. 7 social media marketing newsletters Social media marketing newsletters are a great way to keep your ear to the ground without doing any heavy lifting.

Thought Leadership 118

Thought Leadership Social Media Marketing Marketers Marketing 118

Marketing Sherpa

FEBRUARY 8, 2024

And here’s the approach I took – train the machine like you would a new marketer. So if you’re a new marketer, or an experienced marketer who is simply new to social media, here are eight steps that can help your social media marketing. […]

Social Media Marketing 97

Social Media Marketing New Markets Marketers Marketing 97

Hootsuite

DECEMBER 8, 2021

Most businesses have come around to the idea that social media marketing can have immense value for their brand. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing.

User-Generated 145

User-Generated Social Media Marketing Analytics Place 145

Hootsuite

APRIL 22, 2025

Marketing on Facebook doesnt have to cost a lot, either. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? Inspire new marketing ideas. Try it today.

Gen Z 68

Gen Z User-Generated Marketers Marketing 68

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. 11 essential social media tips for business. Create goals that follow the SMART framework.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Marketing Insider Group

FEBRUARY 21, 2012

Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on.

Social Media Marketing 99

Social Media Marketing CMO Marketing Mix Analytics 99

Hootsuite

MARCH 9, 2023

For those looking to learn If you just want to understand how Meta platform marketing works, free Meta Blueprint courses are a great way to build your expertise. People in this category can range from new marketers to industry professionals looking to hone their skills to business owners who want to use Meta platforms for their brands.

Social Media Marketing 145

Social Media Marketing Customer Journey Digital Marketing Advertisers 145

Adobe Experience Cloud Blog

AUGUST 14, 2014

If your team is too small to justify a dedicated operations person, understand that your marketing automation users probably devote a significant chunk of time to operations activities. Here are three, only slightly -biased reasons that marketing operations rocks, and why you should deeply consider a dedicated MOPS role for your team: 1.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Acquisition Marketing Marketers 134

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. With a single prompt, you can have AI devise a new metric for measuring the likelihood that AI will recommend your brand when your persona goes prompting for help. You are a marketing data scientist and AI researcher.

SEO 107

SEO Branding User-Generated PR 107

Scoop.it!

APRIL 21, 2022

There are many popular strategies you can rely on here, such as search engine optimization (SEO), pay per click (PPC) advertising, and social media marketing. Finally, you need to work on sustaining your audience and continuing to reach new people. Social media marketing.

Social Media Marketing 115

Social Media Marketing SEO Promotion Advertising 115

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

OnPassive Marketing

AUGUST 26, 2022

This is done through various means, such as email marketing, social media marketing, and customer service. Customer marketing aims to keep customers happy and satisfied with your product or service. Digital marketing has become a more critical part of businesses in the past few years. Thank you for reading!

Customer Marketing 95

Customer Marketing Customer Social Media Marketing Digital Marketing 95

Hubspot Marketing

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

SocialPilot

DECEMBER 7, 2023

The Art of Social Media with Tejas Mehta The Art of Social Media is a popular podcast that offers a series of interviews with industry leading social media marketing experts and influencers. The show is hosted by Tejas Mehta, who is a leading marketer with over 20 years of experience.

Social Media Marketing 94

Social Media Marketing Entertainment Traditional Marketing PR 94

Sprout Social

JUNE 30, 2020

As Philz has grown and expanded into new markets, the importance of social media marketing has become a vital part of its business. With that comes the task of demonstrating social’s value as an arm of marketing to the rest of the company. “We’ll Even more so during the pandemic.

Communications 141

Communications Social Media Marketing PR Retail 141

Hubspot Marketing

APRIL 11, 2022

TikTok is revolutionizing the social media marketing landscape through its infinite loop buyer's journey. In 2022, businesses need to stay on top of new marketing techniques, trends, and rising platforms to drive key growth and better connect with their audience.

Gen Z 121

Gen Z Transform Entertainment Customer Journey 121

Hubspot Marketing

JANUARY 7, 2024

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services. In turn, these shifts create many new marketing careers. Social media marketing also helps brands connect and engage with audiences in new and authentic ways.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hubspot Marketing

JANUARY 7, 2021

LinkedIn recommends regularly tweaking your content strategy to deliver analysis rather than simply news, include curated content (with credit) from other sources, and repurpose older content where applicable. As noted above, direct sponsored content is a great way to try out new advertising efforts and see what sticks. Spend wisely.

User-Generated 145

User-Generated Advertisers Advertising Price 145

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Management 131

Management CMO Marketers Marketing 131

Sprout Social

AUGUST 17, 2021

The Lodge Cast Iron team took that insight, joined the conversations and tapped into a new market, while also giving the people what they wanted. Social media managers hold the keys to the customer experience. The data revealed they actually had a large vegan contingency who were looking for meatless recipe ideas.

Customer 133

Customer Transform Customer Journey Retail 133

Sprout Social

JUNE 3, 2021

We’ve put together a comprehensive list of digital marketing tools that can help you regardless of your goals, including a few free and freemium tools for those on a tight budget. Check out the categories below to get started: Social media marketing tools. Email marketing tools. Social media marketing tools.

Digital Marketing 145

Digital Marketing Marketers Marketing Analytics 145

SocialPilot

MARCH 12, 2024

With this new marketing campaign, only one phrase increased visitors to Budweiser’s website and sealed the marketing campaign’s efficacy. Yet, with Integrated marketing being as complicated as it is, the complexities of social media marketing can get unbearable!

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Hubspot Marketing

DECEMBER 19, 2023

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

User-Generated 117

User-Generated Marketers Marketing Social Media Marketing 117

Marketing Insider Group

SEPTEMBER 15, 2010

Start with Gaurav Mishra’s The 4Cs Social Media Framework , then Sean Nelson’s The 4 C’s of Social Media and finally Tom Pick’s The Four C’s of Social Media Marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. .

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Calvyn Lee Blog

JANUARY 18, 2022

It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditional marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketers 130

The CMO Survey

MARCH 28, 2023

And while building brand involves broad cross-functional collaboration, marketing leaders say they work best with sales and distribution on brand-building efforts, they work less effectively with human resources and finance. It currently sits at 19 percent, meeting the prediction from one year ago. percent within a year and 26.4

CMO 130

CMO Finance B2C Marketers 130

Digital Marketer

MARCH 13, 2023

Here are some of our favorites: Neil Patel — known for his expertise in SEO and content marketing Gary Vaynerchuk — known for his expertise in social media marketing Rand Fishkin — founder of Moz, recognized authority on SEO and content marketing.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86

Hootsuite

JANUARY 13, 2022

UGC is a cost-effective way to scale your business and introduce a new marketing strategy to the mix. Nearly 80% of people say that UGC impacts their decision to purchase, making user-generated content and social commerce a match made in heaven. Social media content (e.g., Next to nothing. Testimonials.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

MAY 26, 2017

What about new hire training, specifically? We recommend creating a training plan for new team members. Here at HubSpot, each new marketer is given a 100-day plan like this one to lay out specific goals and help new hires demonstrate their effectiveness. What goals or challenges will the new marketer face?

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Hubspot Marketing

AUGUST 21, 2023

As you fill out the section, use the insights from your SWOT analysis, your competitive analysis, and your market research to create targeted, effective descriptions that will help you secure buy-in for your later tactics and strategies. Marketing Plan Timeline Rolling out a new marketing plan is a big lift.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. Look out for paid partnerships with people users trust inspiring purchasing decisions.

Market Trends 97

Market Trends Transform Logistics Marketers 97

Hubspot Marketing

FEBRUARY 23, 2024

Best for: Marketers looking to stay competitive by emphasizing a seamless, engaging sales approach and understanding the human element in customer interactions. 22% of social media marketers report that creating engaging content is their biggest challenge. Why do certain pages have high bounce rates?

Direct Mail 117

Direct Mail Marketers Marketing Social Media Marketing 117

Sprout Social

MAY 9, 2023

Thus, you get to know why certain brands keep appearing in your social listening data, what new market trends are brewing, which influencers would be a great fit and many other insights that can help you strengthen your social marketing strategy. And ultimately market growth.

Marketers 141

Marketers Marketing Manufacturing Market Trends 141