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How to Become a Fractional CMO

Duct Tape Marketing

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. The key to successfully managing this type of schedule? One major trend to note involves digital transformation.

CMO 94
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What Is Revenue Operations (RevOps)?

Lusha

Lusha’s platform can transform your prospecting efforts. This means everyone, from sales reps to marketers to customer success managers, understands why data is important and uses it to make decisions. Are you looking to: Increase market share? Expand into new markets? Improve profitability?

CRM 40
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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Promote “sexier” adjacent activities Email is old enough to face perennial discussions about its demise (see: the Mailchimp and London Design Museum’s tongue-in-cheek exhibit Email is Dead ) and that means that there are plenty of shiny new marketing channels to compete against.