The CMO Survey

APRIL 1, 2025

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

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Rock Content

AUGUST 21, 2020

The path chosen for almost all of them is a concept called Digital Transformation. This brings companies’ administrative and operational capabilities to a new era of automation and optimization. Why companies need Digital Transformation? How to start a Digital Transformation in your company? Strategy before action.

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Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

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Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

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Marketing Insider Group

APRIL 17, 2017

Digital transformation isn’t an overnight process; it takes time and commitment. Digital is no longer one of the many lakes we visit to fish for new marketing ideas. The post Digital Transformation Works — So Why Are Companies Struggling to Transform? appeared first on Marketing Insider Group.

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Martech

MARCH 22, 2024

Many major marketing tools already use AI models and machine learning to work behind the scenes. At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Get MarTech! In your inbox.

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Marketing Insider Group

MARCH 10, 2025

Whether managing an influx of new customers or refining loyalty programs, outsourced CRM services provide the flexibility needed to support business objectives. Expanding product lines, entering new markets, or launching promotional campaigns increases customer interactions.

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Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. However, in my work with CMOs and marketing organizations, this promise is often unfulfilled if tools are implemented without a clear link to goals. Let’s explore how to cut through the noise and deliver quantifiable value.

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Martech

OCTOBER 9, 2024

Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts.

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Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. A key part of implementation is making sure that the new tech works with other tools in the stack.

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Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. Let’s take a look at three ways you can drive digital transformation across your organization: 1. One of the key topics of discussion?

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Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. I would say our production time is minimised too because there is less complexity around hosting ads, making variations for new markets, and publishing. Hosting and the availability of assets.

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CMO Network

MARCH 7, 2023

SOCi, a leading marketing platform for multi-location brands, announced today a fundraise of $120 million to develop a transformative line of AI-based marketing products and grow into new markets.

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Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. AI is a key driver for transformation. While new marketing strategies may seem promising, ensure these channels align with your customer’s journey.

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Sprout Social

SEPTEMBER 23, 2024

But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing.

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Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

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Digital Marketer

DECEMBER 19, 2022

As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. New Marketing Channels. The decline in traditional methods was driven mainly by the growth of new online channels. That doesn’t mean that marketing’s role has diminished, though.

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Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. We need to identify and eliminate significant pools of waste, and then we must spend that money in far more effective ways.

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Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. This may include things like generating sales, increasing brand awareness, launching in a new market or boosting customer sentiment.

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Martech

DECEMBER 2, 2024

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. These collaborations drive innovation, speed up product development and create new market opportunities. Co-innovation is a strategic necessity in today’s competitive landscape.

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Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. We need to identify and eliminate significant pools of waste, and then we must spend that money in far more effective ways.

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Lynton Web

APRIL 1, 2025

But scaling these operations globally requires systems that can adapt to different markets while maintaining your brand's core strengths. HubSpot's comprehensive platform offers powerful solutions to transforming international franchises' operations.

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Martech

MARCH 10, 2025

Marketings biggest challenge today isnt a lack of data its too much of it. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. Critical trends slip through the cracks and decision-making turns reactive.

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Content Marketing Institute

JANUARY 3, 2018

Victor compares this effort to the movie Transformers, in which three of four transformers get together to form a bigger, more powerful transformer – Combiner. Think of each of these segments as a Transformer. This new Combiner Transformer – a whole greater than the sum of its parts – is Arrow’s media arm.

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Hubspot Marketing

NOVEMBER 19, 2024

Expanded Market Reach and Growth Regular research helps your company grow: professional services marketing firm Hinge found companies that conduct B2B market research at least quarterly grow up to 70% faster and are almost 50% more profitable than firms that don’t. Foster comfortable, engaging interview environments.

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Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune.

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Businesses Grow

MARCH 10, 2025

If the need for speed hasn’t transformed your marketing department, it will soon. It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.”

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Marketing Insider Group

JUNE 18, 2024

One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods.

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Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. As a modern marketer, you will need to: Be accountable for revenue. Automate processes.

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Sprout Social

JANUARY 9, 2024

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Adopt these and other intuitive Sprout features to bring your data to life and transform your social and digital marketing strategies.

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Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Sometimes, it’s just a matter of letting your competition make mistakes.

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Martech

JANUARY 28, 2022

While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Traditional marketing relied on assumption-based strategies to figure out what customers wanted. Internalization was a major piece of Reckitt’s marketing ops transformation.

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Adobe Experience Cloud Blog

MARCH 24, 2011

Innovation is about transformation and reinvention. The effective CMO continually asks him or herself, “How can I transform our marketing and our business?” To paraphrase Andy Grove, “if my company replaced me with a new, young hotshot, what would he be doing? And more importantly, why aren’t I doing it?”

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Adobe Experience Cloud Blog

AUGUST 5, 2011

This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Enterprise Transformation. Art + Science.

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Martech

JANUARY 16, 2024

Dig deeper: How to boost marketing engagement with behavioral science triggers The science of storytelling Why do stories wield such power in marketing? Compelling stories ignite our brains with dopamine, oxytocin and endorphin, transforming listeners into engaged participants. They blend art with science.

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Rock Content

JANUARY 26, 2021

Digitalization, also known as digital transformation , involves having your business processes use digital solutions to increase the quality and speed of your work. Here is everything you will learn in this article: What is digital transformation? How to grow a small business with digital transformation? Are you ready?

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Martech

SEPTEMBER 29, 2021

Good morning, Marketers, there are still many hours of MarTech talks I haven’t seen yet from our recent conference ( free registration here ). I always try to step back and appreciate how radically different digital transformation makes everything. “Buying marketing technology can be stressful,” he writes.

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