Marketing Insider Group

AUGUST 12, 2020

Expanding your online tribes will allow you to expand your reach into new markets. As you identify new customer segments, create customer personas for those as well. Encourage them to share with their friends and colleagues.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Scoop.it!

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. You can then use relevant quotes in an article, Facebook ad, or white paper. You need to combine your free, organic publishing with paid marketing.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. . It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Hootsuite

JULY 25, 2023

That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Use these conversation starters to automate tasks, drive customer conversations, and generate new marketing ideas. Re-write this email to appeal to social media marketers [INSERT EMAIL]. It’s seriously easy. INSERT POST].

Whitepaper 98

Whitepaper Gen Z Marketing Marketers 98

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Especially in a highly regulated industry like asset management, it’s difficult to stay up-to-date with new technology and processes without guidance from the SEC or FINRA. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Suppose implementing propensity is the right strategy to improve your marketing results; get it done.

Marketing Strategy 103

Marketing Strategy Whitepaper Thought Leadership Marketing 103

Marketing Insider Group

SEPTEMBER 17, 2019

At the end of your email, include a link to download a white paper or e-book that unpacks your blog post’s content in greater depth. Finding influencers in that new market, he points out, can help jumpstart your content marketing to your new target market.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Adobe Experience Cloud Blog

DECEMBER 13, 2018

If you invest in the right talent and infrastructure to build these pillars, your website will be much more adept to achieve your goals, whether that’s driving conversions, newsletter signups, or whitepaper downloads. When a company spends all of its resources to develop new channels at the expense of its website, viewers will notice.

New Technology 131

New Technology Whitepaper Thought Leadership CRM 131

Marketing Insider Group

JANUARY 2, 2020

Siloed departments: When your sales team has little idea about what your marketing team is doing, they won’t have access to the data that indicates that a new market of eager customers has just opened up for that new widget they’re trying so hard to sell.

Transform 110

Transform Whitepaper Thought Leadership Key Performance Indicator 110

Adobe Experience Cloud Blog

JULY 17, 2018

While live streaming is still a fairly new market given that many companies are still trying to fine-tune their approach, it’s certainly a craze to be a part of. And of course, we can’t forget the golden nuggets that enrich every piece of content our marketing team comes out with: customer quotes.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Marketing Insider Group

OCTOBER 28, 2019

It might surprise you, but expertly crafted content marketing rarely promotes the product or service itself. Whether it’s a blog post, a highly technical white paper, or a how-to video, great content marketers put the customer’s greatest needs at the heart of every piece of content they produce.

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110

Businesses Grow

JANUARY 8, 2024

The day I finished writing my book, McKinsey published a white paper claiming community is the next big thing in marketing. I hope a few of these non-obvious social media trends made you think, and perhaps provoked thoughts about new marketing strategies and business opportunities. I’m not alone in this view.

Gen Z 129

Gen Z Whitepaper Influencer Marketing User-Generated 129

Adobe Experience Cloud Blog

MAY 12, 2017

Marketing is a sales development team. A whitepaper download doesn’t generate a closed deal. 4% of folks in any given market are actively looking for solutions. Try new marketing programs that map to the sales/buying process. Let’s make a crazy statement, shall we? It is our job to develop sales opportunities.

Thought Leadership 115

Thought Leadership Whitepaper Health Customer 115

Search Engine Land

JULY 26, 2023

Always-on marketing requires more planning, content, creativity, budget and time over standard short-term lead generation campaigns. All of this should be exciting to any marketer, but it will take time and persuasion to convince your company, especially your finance team, to approve. Making big bets can yield big returns.

Whitepaper 94

Whitepaper Finance User-Generated Marketing 94

Martech

MAY 25, 2022

Although you don’t want to be completely beholden to legacy systems, you do need to consider how your new marketing technology integrates with current, and quite possibly, future systems. Do you see a sea of messy code over the horizon, or do you see a fluid integration in which data flows easily from one system to the next?

Whitepaper 109

Whitepaper Email Marketing CRM Customer 109

Search Engine Land

JUNE 26, 2024

For instance, a detailed white paper can be broken down into a series of blog posts or infographics, making the information more accessible and extending the white paper’s reach. Similarly, translating content into different languages can open up new markets and expand your reach internationally.

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert.

Telemarketing 107

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 107

Search Engine Land

MAY 2, 2023

Advertisers interested in using the new cross-channel marketing approach, download the whitepaper for more info. English language support expanded for Shopping Campaigns in 52 new markets. Simplifying video management for ad campaigns with the Asset Library. Considering using video ads?

Shoppers 76

Shoppers Whitepaper User-Generated Advertisers 76

Neil Patel

JANUARY 2, 2021

Marketing automation frees you (and relevant people on your team) from mundane tasks. For example, say someone signs up to download a whitepaper on your landing page. If you feel really good about the rest of your marketing strategy and just need help with getting all the infrastructure working correctly, reach out to them. #3

CRM 145

CRM Marketing Marketers Whitepaper 145

Content Marketing Institute

APRIL 26, 2018

Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. HANDPICKED RELATED CONTENT: How to Persuade the Naysayers to Embrace New Marketing Technology. It’s no surprise, then, that the panelists acknowledge how difficult proving value can be.

Branding 111

Branding Whitepaper Education Traditional Marketing 111

Marketing Insider Group

SEPTEMBER 8, 2015

We have to show consumers that, despite all their research, somewhere along their learning journey they missed something that is extremely important to their business, whether that’s saving or making more money, mitigating risks, or penetrating new markets. If we’re not in that space, we’re handing over customers to our competitors.

Thought Leadership 111

Thought Leadership Whitepaper Marketing Marketers 111

Hubspot Marketing

AUGUST 9, 2018

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services … and, in turn, created many new marketing careers. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. Content Marketer.

PR 144

PR Non-Profit Marketing Marketers 144

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. One of the key topics of discussion? Digital transformation.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Hubspot Marketing

AUGUST 21, 2023

Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Are they publishing something new each week or once a month? How often does a new ebook or case study come out?

Shipping 98

Shipping Whitepaper Price eBook 98

Marketing Insider Group

SEPTEMBER 5, 2023

A detailed whitepaper might thrive on LinkedIn but may not get the same traction on Twitter. Content marketing isn’t a one-way street. Is it industry leaders, potential clients, or maybe a niche segment within your market? Are you aiming to generate leads, boost brand awareness, or establish thought leadership ?

Market Research 126

Market Research Content Marketing Marketing Marketers 126

Adobe Experience Cloud Blog

JULY 20, 2018

Emily mentions the importance of standing out and being willing to ask the tough questions to push the envelope, saying, “With so many emerging technologies, new trends, and where you are marketing to someone like you, it’s hard to stand out and create the demand for the products/services your sales team is asking marketing for.

Whitepaper 91

Whitepaper Thought Leadership User-Generated Fashion 91

Scoop.it!

APRIL 20, 2023

In this case, you’d need to solidify what new markets you’d like to target and how content marketing can help you enter them. For instance, let’s say you’ve designed some of the top real estate websites for agents in The Pacific Northwest, but you’d like to scale to even greater heights.

Marketing Plan 105

Marketing Plan Content Marketing Real Estate Whitepaper 105

Adobe Experience Cloud Blog

MARCH 25, 2010

Even companies that generate a great flow of inbound leads can still benefit from this, since (1) the competitors are prospecting into accounts, so waiting for inbound interest can be a recipe for ending up as “column b” and (2) it’s an important way to generate business in new markets where the inbound interest is not as high.

Management 101

Management Customer Acquisition Direct Mail Whitepaper 101

Pam Didner

NOVEMBER 5, 2020

Marketing-created content that would also benefit sales communications include: Product videos. White papers, industry trends, and survey reports conducted by marketing. Product pages on the website. Product sheets. Solutions briefs. Customer success stories. Case studies. ROI reports and ROI calculators.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Rock Content

AUGUST 4, 2023

It will calculate your overall marketing budget needs so you can achieve your goals. Whether you’re a brand-new business or an enterprise company looking to expand to new markets, this planner is valuable. Check out this tool and see how Rock Content can help improve your business!

Management 52

Management Whitepaper Digital Marketing SEO 52

Adobe Experience Cloud Blog

JULY 20, 2009

We generated a stream of content and micro-content around six calendared themes, including white papers, blog posts, Twitter tweets, e-newsletter, a viral video, social media releases and discussions on a new community forum. Q: What advice do you have for a new marketer?

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Rock Content

AUGUST 25, 2020

There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. Challenges exist, but there is no doubt that content personalization is one of the leading factors of the new market reality. Take a look at an interactive ROI calculator : Made with Ion.

Transform 95

Transform Whitepaper User-Generated Law 95

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Michael posts great videos on skill-building.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

CXL

MAY 27, 2022

Demand generation meets this new market behavior and places much more emphasis on providing value before potential buyers ever see a sales message. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. If you change your strategy, you need to change your metrics.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Adobe Experience Cloud Blog

JANUARY 7, 2016

Take charge : Bolster your credibility by putting it in writing: When your marketing materials and one-pagers confirm what you’re telling prospects, you’ll have the backing of authority through the power of the written word.

Thought Leadership 92

Thought Leadership Price Whitepaper Retail 92

Adobe Experience Cloud Blog

JUNE 24, 2009

     Testing can allow you to enter a new market with little risk. Denise Hopkins of Experian talked about how you can use testing to try out a new market before launching a full-fledged demand generation program.     6.   Testing allows for success while minimizing mistakes.

Direct Mail 52

Direct Mail Whitepaper Thought Leadership Analytics 52