Jeff Bullas

DECEMBER 6, 2022

New technology brings new inspiration, new capabilities and more ideas. I know embracing new technology is tough: Oftentimes you need some training for your team. Lots of marketing teams and freelancers have been using the same well-known image editing tools for at least 5 years.

New Technology 284

New Technology Marketing Strategy Branding Analytics 284

Jeff Bullas

FEBRUARY 12, 2023

But we have new technology that beckons. “If I see many things through my parents’ panorama and society’s shackles. This means I often feel locked and biased. We have tools from the past that we have used for centuries.

New Technology 301

New Technology 301

Jeff Bullas

FEBRUARY 19, 2023

Many copywriters feel threatened by this new technology and instead choose to stick to old processes. It’s especially powerful if you run large-scale ad campaigns that require lots of copy variations for testing. Wrapping up It may sound daunting to have a software tool write your marketing copy for you. It’s here to make it easier.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Martech

DECEMBER 6, 2024

Other areas of the organization, including security, legal and compliance will also present challenges to adoption of these new technologies. What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance.

New Technology 135

New Technology Marketers Marketing Customer 135

Jeff Bullas

FEBRUARY 19, 2023

This can be especially true when the change involves the introduction of new technology or automation. People may worry that their skills and jobs will become obsolete, or that the new technology will produce lower-quality products or services. In the case of the Luddites, their fears were not unfounded.

New Technology 207

New Technology Product Content Marketing Marketers 207

Search Engine Journal

APRIL 14, 2023

New technologies continue to become part of the content marketing landscape. Discover the seven biggest trends you should keep an eye on. The post 7 Content Writing Trends For 2023 appeared first on Search Engine Journal.

New Technology 140

New Technology Content Marketing Marketers Marketing 140

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 119

Transform New Technology User-Generated Communications 119

Social Media Examiner

APRIL 3, 2024

The Evolution of a Successful Marketing Agency Owner The marketing world constantly shifts, with new technologies, platforms, and strategies emerging rapidly. In this article, you’ll discover how one agency marketer made the leap to agency owner.

New Technology 127

New Technology Marketers Marketing 127

Jeff Bullas

FEBRUARY 21, 2023

As we continue to develop new technologies, they will inevitably shake up and transform the status quo. These changes will occur in ways that we could not have foreseen before, as the technologies are combined and applied in novel ways. We are only at the beginning of exploring the possibilities.

Transform 273

Transform Logistics Manufacturing Retail 273

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

User-Generated 102

User-Generated Retail New Technology Customer Journey 102

Search Engine Journal

NOVEMBER 16, 2022

As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in. The post SEO Testing: 8 Experiments To Improve Organic Traffic appeared first on Search Engine Journal.

SEO 128

SEO New Technology 128

Martech

JULY 15, 2024

Q2 2024 Martech Innovation Report is a quarterly summary of new technology introductions, feature updates and acquisitions. However, compared to Q2 of last year, the number of acquisitions has roughly stayed the same; we saw 26 in Q2 2023 and 24 this quarter. All CabinetM Martech Innovation Reports can be accessed on LibraryM.

Product 119

Product New Technology Marketing Marketers 119

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. Many people desire to grow and learn, so find out what skills team members want and give them opportunities to attend training courses or practice these new skills.

Gen Z 130

Gen Z New Technology Marketing Plan Product 130

Trade Press Services Newsletter

AUGUST 4, 2022

New technology including cloud applications, customer relationship management (CRM) platforms and data lakes makes it hard to maintain up-to-date personal data records. To become and stay compliant with ADPPA, marketers will need to adopt new technologies that can automate data deletion requests and protect consumers’ covered data.

Law 130

Law Energy New Technology CRM 130

Martech

MARCH 7, 2024

My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. It left me with the impression that we are still chasing the shining new technology instead of performance improvement.

New Technology 124

New Technology Entertainment Promotion Management 124

yorCMO

FEBRUARY 15, 2024

But with new technologies comes some friction, learn how it can be applied effectively and the effects it can have on your marketing efforts. If you’re not already using AI, you’re likely lagging behind your competitors.

New Technology 110

New Technology Marketers Marketing eBook 110

DirectMail2.0

JULY 24, 2024

This move was part of a broader initiative, the Privacy Sandbox, aimed at developing new technologies to protect user privacy while still enabling advertisers to reach their audiences effectively. The landscape is dynamic, and strategies may need to shift as new technologies and regulations emerge. At DirectMail2.0,

Direct Mail 104

Direct Mail Advertising Advertisers New Technology 104

Martech

APRIL 30, 2024

This involves: Budget allocation : Assign a specific budget to each task, considering direct costs like new software purchases and indirect costs such as training and downtime during implementation. Ensure that teams have the right skills or receive necessary training to handle new technologies or processes.

CRM 124

CRM New Technology Marketers Marketing 124

Martech

SEPTEMBER 16, 2024

With shiny new technologies abounding, shopping for new technology might seem like a great place to start, but that is a red herring. Getting started with AI-driven feedback loops You may not be Starbucks, but you probably have some ways to implement AI to improve your customer experience.

Law 120

Law New Technology Communications Management 120

Martech

NOVEMBER 27, 2024

Could the real value and strategy lie in experimenting with new AI technologies, even if costly, and then transitioning to more efficient platforms as they emerge? As an old IBM client once said about new technologies, “Let a thousand flowers bloom, then cut them all down except for the tallest few.”

Transform 129

Transform B2C CMO New Technology 129

Martech

DECEMBER 1, 2022

One of the big mistakes is you get so excited and energized that you’re going to move to an account-based strategy, or you’re going to revise your account-based strategy, that you need to run out and change every process and buy new technology. That’s probably all true, but that’s not how you want to start.”.

Marketing Strategy 131

Marketing Strategy New Technology Marketers Marketing 131

Search Engine Journal

APRIL 19, 2023

Auto-GPT is a new technology that leverages ChatGPT and GPT-4 to independently complete tasks by creating its own prompts The post What is Auto-GPT And Is Now The Time To Freak Out About AI? appeared first on Search Engine Journal.

New Technology 115

New Technology 115

Martech

MAY 17, 2024

CabinetM has released its Q1 2024 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech investment year over year, a significant increase in new products and more. Investment shifts. billion in Q1 2024.

New Technology 122

New Technology Product Marketing Marketers 122

Content Marketing Institute

JUNE 23, 2023

Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology. ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Continue reading →

New Technology 114

New Technology SEO Marketers Marketing 114

Martech

MAY 15, 2024

There’s a lot of change management that goes along with implementing new technology. A: For a lot of organizations, changing to a new technology isn’t something they do very often, otherwise it would be an old hat and they’d just push the button and get it done.

Direct Mail 119

Direct Mail Transform eCommerce New Technology 119

Martech

JUNE 20, 2024

Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology. After the official kickoff, businesses should have the first use cases for the new technology mapped out.

CRM 115

CRM eCommerce New Technology Marketing Automation Platform 115

Martech

APRIL 19, 2024

How to leverage new technologies and the development of AI to build loyalty? What are the top loyalty trends in industries such as retail, fuel, travel, and others? How will the end of the third-party cookies affect loyalty solutions?

Retail 118

Retail New Technology Branding Customer 118

MarketingOps

NOVEMBER 29, 2024

Auditing your martech stack periodically allows you and your team to review the tools and processes you have in place, uncover existing and new capabilities as the tool evolves, identify overlaps of capabilities across tools, and plan effectively your future Martech strategy roadmap (purchasing new technologies, replacing existing tools, etc.).

Finance 130

Finance Marketers Marketing New Technology 130

Chief Martec

JANUARY 14, 2023

Martech not really a technology, but rather a category of technology in service of a major business function: marketing. Specific technologies within martech certainly follow S-curve patterns. But the category as a whole is evergreen, continually adapting new technologies to marketing. Now the good news.

Non-Profit 136

Non-Profit Automobile New Technology User-Generated 136

Search Engine Land

SEPTEMBER 14, 2023

The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings.

Product 132

Product New Technology Advertisers Advertising 132

Martech

NOVEMBER 21, 2024

As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Law 119

Law Transform Retail Manufacturing 119

Martech

SEPTEMBER 13, 2024

” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is.

Shoppers 123

Shoppers User-Generated New Technology Price 123

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated 134

User-Generated Social Media Marketing Marketers Marketing 134

Martech

OCTOBER 24, 2023

CabinetM MarTech Innovation Reports are a quarterly summary of new technology introductions, feature updates and acquisitions. The CabinetM Q3 2023 MarTech Innovation Report is not gated, and downloading it will not result in a barrage of emails and phone calls. They can be accessed without a gate on LibraryM. Get MarTech!

New Technology 124

New Technology Analytics Product Marketers 124

Martech

MARCH 28, 2024

It’s part of the hype cycle of any new technology. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. Is your marketing team tired of hearing about AI? To some extent, we all are. Marketing teams now find themselves surrounded by AI.

Copywriting 134

Copywriting User-Generated CRM Marketers 134

Martech

OCTOBER 29, 2024

The proliferation of new technology, the costly AI-feature upgrades on core workspace platforms and the difficulty to roll out mass access to all employees continue to pose very tangible challenges for leaders to manage as well.

New Technology 123

New Technology Target Market Management Branding 123