article thumbnail

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The post Marketers Spend on New Technologies While Battling Usage and Impact Challenges appeared first on The CMO Survey. Industry winners include Amazon, Nike, the Proctor & Gamble Company, Nike, State Farm Insurance, and Microsoft. Three different reports, available at [link] summarize these and other 32 nd edition results.

article thumbnail

Why Marketers Seem Slow to Adopt New Technology

The CMO Survey

The post Why Marketers Seem Slow to Adopt New Technology appeared first on The CMO Survey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The CMO Survey: Marketers Spend on New Technologies as They Battle Usage and Impact Challenges

The CMO Survey

The post The CMO Survey: Marketers Spend on New Technologies as They Battle Usage and Impact Challenges appeared first on The CMO Survey.

article thumbnail

5 practical marketing tactics to accommodate new technologies and AI

Martech

The post 5 practical marketing tactics to accommodate new technologies and AI appeared first on MarTech. If not, re-think and adjust. Get MarTech! In your inbox. Business email address Subscribe Processing.

article thumbnail

Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?

article thumbnail

Google’s New Technology Helps Create Powerful Ranking-Algorithms via @sejournal, @martinibuster

Search Engine Journal

New version of Keras-based TF-Ranking may explain recent pace of Google updates. Allows rapid development of more powerful ranking and spam algorithms The post Google’s New Technology Helps Create Powerful Ranking-Algorithms appeared first on Search Engine Journal.

article thumbnail

Google’s New Technology Helps Create Powerful Ranking-Algorithms via @sejournal, @martinibuster

Search Engine Journal

Allows rapid development of more powerful ranking and spam algorithms The post Google’s New Technology Helps Create Powerful Ranking-Algorithms appeared first on Search Engine Journal. Update of Keras-based TF-Ranking coincides with recent pace of Google updates.

article thumbnail

Why B2B Contact and Account Data Management Is Critical to Your ROI

However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.