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AI is adding to marketers’ responsibilities while diminishing their influence

Martech

AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. Digital ownership shifts have diminished marketing’s influence.

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You Can Avert Disaster! It’s Your Customers Who Will Show You the Way

Marketing Insider Group

Not only that but digital photography was sure to ruin their most profitable products – their film and film processing services. Why invest millions into a new technology that would disrupt the industry Kodak was already happily running? So, they stuck with what worked and threw digital photography on the backburner.

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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

Chief Martec

The martech companies that will struggle the most are those that have taken a ton of VC money to put breakthrough growth over profitability — but they have not achieved such high-velocity and sustainable growth yet. To survive, they must reorient to profitability. Specific technologies within martech certainly follow S-curve patterns.

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Comprehensive Guide to NFTs for Marketers

Neil Patel

NFT stands for non-fungible tokens. Plenty of big brands are using this technology to drive their marketing strategies. Here’s six ways brands are using NFTs to drive brand awareness and profits. But times are changing, and Bicycle wants to reach a younger audience , many of whom are interested in new technology like NFTs.

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The ROI of Marketing Automation

Adobe Experience Cloud Blog

Companies that use marketing automation are more likely to report faster growth than non-marketing automation users. New technology requires new ways of doing things. and starting measuring (and forecasting) what executives really care about: current and future pipeline, revenue, and profits. Data Quality.

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Rapid Pace of Change Driving Business Velocity, Revenue Growth

Adobe Experience Cloud Blog

They are bringing a sense of urgency to this question because nothing is more important today than driving profitable revenue growth. Companies are starting to leverage powerful new technologies to accelerate and strengthen the sales and marketing processes.

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2024 Updated List of Health Information Resources for Marketing

Rock Content

NHGRI conducts cutting-edge research, develops new technologies, and studies the impact of genomics on society. National Human Genome Research Institute (NHGRI) The National Human Genome Research Institute (NHGRI) accelerates scientific and medical breakthroughs to improve human health.

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