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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

For campaigns that span multiple lines of business and agency partners, marketers’ abilities to optimize spending and correct course in real time adds up to meaningful budgetary savings in a time when every marketing dollar needs to go further. No Risk, No Reward.

Transform 134
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4 key strategies for NFT brand launches

Martech

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Select the right technology partner.

Branding 124
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How Companies Can Improve Marketing Collaboration for Large-Scale Projects

Marketing Insider Group

Take advantage of marketing software Software can be a blessing and a curse to a marketing team trying to collaborate. While its true that employees are often hesitant to adopt new technology, its often because the applications dont work as intended, or theyre difficult to use.

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Are You Ready For Marketing 2020?

Marketing Insider Group

The 2020 Marketing Department. The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. And that “the digital customer experience bursts traditional boundaries.”.

CMO 111
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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Co-marketing or Partner Marketing. Social Media. Demand Generation.

CRM 103