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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. AI will also increasingly be used for content marketing.

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How to build a long-term, search-first marketing strategy

Martech

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham.

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What Is Revenue Operations (RevOps)?

Lusha

You could: Provide training on new technologies Send them to industry conferences Create opportunities for them to learn from each other A well-trained and motivated RevOps team is key to constant improvement and long-term success. Lusha’s platform can transform your prospecting efforts.

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Unprompted: An AI arms race is raging in Silicon Valley—but what comes next?

Unbounce

So Alex, you oversee an entire performance marketing team. [00:04:46] His bestselling and award-winning book is called The Sharing Economy, published by MIT in 2016, and his research studies show how digital technologies transformed businesses, government and civil society. 00:04:46] Alex: Mm-hmm. [00:04:47]

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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

HubSpot knows personalized experiences are better for both the visitor and the company, and so we're trialing new technology as it comes out and thoughtfully introducing personalization across every touchpoint. whereas Person B, who works at a startup, will see startup-friendly value props, images, CTAs, emails, etc.

Transform 102
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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

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Strong Growth Starts With Great Leadership

Adobe Experience Cloud Blog

Here are some critical questions that I would ask a leadership team to get it thinking about how it can and must maximize growth and success across the corporation: Are you fostering a culture that produces the kinds of game-changing innovations that actually create and move markets?

Transform 120