Marketing Insider Group
AUGUST 26, 2024
These components work together to automate repetitive tasks, analyze vast amounts of data , and personalize marketing efforts. It also enhances personalization by tailoring content and offers to individual customers and improves data analysis by quickly processing and presenting insights from large datasets.
Martech
AUGUST 19, 2024
New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve.
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Duct Tape Marketing
DECEMBER 20, 2024
BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat? The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.
Adobe Experience Cloud Blog
JANUARY 22, 2015
It could be argued that it’s less of a football game and more of a game for marketers; it’s the one television event of the year where people tune in and turn up the volume during commercial breaks. Yet, with the advent of digital media and the shift toward hyper personalized marketing, does it still make sense to mass market?
Martech
MAY 17, 2024
Identify areas where you can deliver quick wins, be it enhancing customer service, streamlining operations or personalizing marketing efforts. Find technologies that help you achieve context and are easy to use, and provide your team with specific areas of demonstrable value.
Martech
JUNE 4, 2024
In a somewhat ironic twist, marketing leaders are faced with a choice of how to respond: rebalance budgets for growth and ROI through media or purchase more technology to make effective use of the tools they already own. So when a new technology comes along, marketers face a choice: Ignore it or adopt it?
Neil Patel
FEBRUARY 19, 2021
Entrepreneurship is constantly changing gears, and technology is central to much of this accelerated growth. We’re spending more on social media and digital marketing than before. Growth in new technology means it’s easier than ever for small businesses to create their own programs, innovate, and collaborate with specialized teams.
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