New Technology Personalized Marketing Product 
Martech
MAY 17, 2024
It’s going to transform B2B sales and marketing, right? Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. Productivity or performance: What’s your choice? You’ve been on LinkedIn.
Adobe Experience Cloud Blog
JANUARY 22, 2015
It could be argued that it’s less of a football game and more of a game for marketers; it’s the one television event of the year where people tune in and turn up the volume during commercial breaks. Yet, with the advent of digital media and the shift toward hyper personalized marketing, does it still make sense to mass market?
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Martech
AUGUST 19, 2024
New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. They also reveal shifts in market demand and highlight key topics in conversations with target accounts.
Martech
JUNE 4, 2024
This is occurring at the moment that generative AI arrives, promising to boost marketer productivity. In a somewhat ironic twist, marketing leaders are faced with a choice of how to respond: rebalance budgets for growth and ROI through media or purchase more technology to make effective use of the tools they already own.
Neil Patel
FEBRUARY 19, 2021
Entrepreneurship is constantly changing gears, and technology is central to much of this accelerated growth. We’re spending more on social media and digital marketing than before. Growth in new technology means it’s easier than ever for small businesses to create their own programs, innovate, and collaborate with specialized teams.
Martech
MARCH 14, 2024
Efficiency gains from AI are great, but be careful you don’t start cutting corners when it comes to quality of output — that’s not just your product or service quality, but the content you publish, which will form the early stages of your relationship with most customers. Delivering a high-quality product or service is the minimum.
Martech
MAY 22, 2024
This predictive capability allows brands to stay one step ahead, delivering products, services and experiences that customers desire, often before they even realize it themselves. Achieving personalization at scale One of the greatest challenges in modern marketing is achieving personalization at scale.
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