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By choosing to undergo a rebranding process, companies aim to communicate both internal and external changes, such as mergers, shifts in executive vision, newtechnologies, or competitors. The transformation included renaming the pharmaceutical division, previously known as Janssen, to Johnson & Johnson Innovative Medicine.
What I think is going to happen in the back half of the year, particularly industries that would benefit from more acceleration like security, maybe pharmaceuticals. Why not now, instead of going out and shopping for the newtechnology, take advantage of what you have and make it work better. And why not now?
This growth is being driven by Africa’s young population who have a vociferous appetite for adopting newtechnology, new payment infrastructure being built at an astonishing pace as well as disruptive innovations such as bitcoin making inroads.
It’s just full of software and pharmaceutical companies, so it was a great place to be a marketer. I learned to be flexible and open to the newtechnology coming through — and there was always newtechnology. You could always find a job, but a lot of those jobs were contracting jobs so I moved around a lot.
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