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The main rebrandings of 2023 – and what we can learn from them

Rock Content

By choosing to undergo a rebranding process, companies aim to communicate both internal and external changes, such as mergers, shifts in executive vision, new technologies, or competitors. The transformation included renaming the pharmaceutical division, previously known as Janssen, to Johnson & Johnson Innovative Medicine.

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CMO Confessions Ep. 35: Jon Russo of B2B Fusion

On24- CMO Confessions

But once you enter the world, there’s not a lot of places to go for training. I think the technology providers do a good job of having that in place, but outside of that, there tends to be a gap for someone who, especially on their own, is just looking to advance their skills. I don’t run into a lot of them.

CMO 52
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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

This growth is being driven by Africa’s young population who have a vociferous appetite for adopting new technology, new payment infrastructure being built at an astonishing pace as well as disruptive innovations such as bitcoin making inroads. This has placed significant stress on Africa’s already strained health systems.

Health 202
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Spotlight on the expert: Michelle Tackabery

Martech

Q: And you were in the right place to do so? It’s just full of software and pharmaceutical companies, so it was a great place to be a marketer. I learned to be flexible and open to the new technology coming through — and there was always new technology. I skilled up as I went.