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By choosing to undergo a rebranding process, companies aim to communicate both internal and external changes, such as mergers, shifts in executive vision, newtechnologies, or competitors. The transformation included renaming the pharmaceutical division, previously known as Janssen, to Johnson & Johnson Innovative Medicine.
But once you enter the world, there’s not a lot of places to go for training. I think the technology providers do a good job of having that in place, but outside of that, there tends to be a gap for someone who, especially on their own, is just looking to advance their skills. I don’t run into a lot of them.
This growth is being driven by Africa’s young population who have a vociferous appetite for adopting newtechnology, new payment infrastructure being built at an astonishing pace as well as disruptive innovations such as bitcoin making inroads. This has placed significant stress on Africa’s already strained health systems.
Q: And you were in the right place to do so? It’s just full of software and pharmaceutical companies, so it was a great place to be a marketer. I learned to be flexible and open to the newtechnology coming through — and there was always newtechnology. I skilled up as I went.
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