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Spotlight on the expert: Michelle Tackabery

Martech

It’s just full of software and pharmaceutical companies, so it was a great place to be a marketer. I learned to be flexible and open to the new technology coming through — and there was always new technology. You could always find a job, but a lot of those jobs were contracting jobs so I moved around a lot.

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The main rebrandings of 2023 – and what we can learn from them

Rock Content

By choosing to undergo a rebranding process, companies aim to communicate both internal and external changes, such as mergers, shifts in executive vision, new technologies, or competitors. The new visual identity marked a significant change, replacing the traditional cursive font of the logo with a more modern approach.

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent.

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