Rock Content

DECEMBER 20, 2023

By choosing to undergo a rebranding process, companies aim to communicate both internal and external changes, such as mergers, shifts in executive vision, new technologies, or competitors. The new visual identity marked a significant change, replacing the traditional cursive font of the logo with a more modern approach.

Transform 52

Transform Pharmaceutical Branding Communications 52

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent.

Health 202

Health Non-Profit Food Energy 202

Martech

JULY 2, 2024

It’s just full of software and pharmaceutical companies, so it was a great place to be a marketer. I learned to be flexible and open to the new technology coming through — and there was always new technology. You could always find a job, but a lot of those jobs were contracting jobs so I moved around a lot.

Pharmaceutical 103

Pharmaceutical Retail Transform New Technology 103