Hubspot Marketing

NOVEMBER 20, 2024

I can get ahead of the game, so that when the unexpected strikes, I already have a plan in place to keep things under control. I’ve seen firsthand how, when people feel confident enough to call out risks, safety compliance just clicks into place. In this guide, I’ll share tips for running a risk assessment in five easy steps.

Manufacturing 106

Manufacturing Finance Health New Technology 106

Hubspot Marketing

MARCH 27, 2025

Then, it adds those actions to your existing action list, helping you keep track of everything you need to do in one place. Navigating nuances like these is part of the challenge of adopting any new technology. This prompts the assistant to analyze your transcripts and extract key action items.

Transform 106

Transform CMO Communications New Technology 106

Sprout Social

MARCH 14, 2025

A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). Whats next for live social shopping As new technology and trends emerge, the future of live shopping will be more interactive, immersive and creator-driven than ever.

Branding 114

Branding Gen Z Energy Shoppers 114

Jeff Bullas

FEBRUARY 19, 2023

In my case, the score of the page was pretty good in the first place, so there are only marginal improvements to make. Many copywriters feel threatened by this new technology and instead choose to stick to old processes. But this information would be excellent to use for email or ad headline split tests. Keyword optimization.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

The CMO Survey

AUGUST 28, 2019

Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing Although 73.5% of marketing budgets to 12.8% this summer.

CMO 130

CMO New Technology B2C Analytics 130

illumin

AUGUST 6, 2024

Since the generative AI boom of 2023, the category has earned its place in the controversy Hall of Fame. This tried and true technology gives advertisers an effective and low-risk method to leverage AI for their businesses.

Advertisers 59

Advertisers Advertising Transform Energy 59

Jeff Bullas

FEBRUARY 21, 2023

As we continue to develop new technologies, they will inevitably shake up and transform the status quo. These changes will occur in ways that we could not have foreseen before, as the technologies are combined and applied in novel ways. We are only at the beginning of exploring the possibilities.

Transform 273

Transform Logistics Manufacturing Retail 273

Martech

NOVEMBER 21, 2024

Consider whether there are robust data governance policies in place and if data processes ensure the data is stored in compatible formats. Are there data governance policies in place to ensure data quality over time? Are employees open to new technologies and methods? Assess the mindset of your team.

Transform 62

Transform New Technology Law User-Generated 62

Sprout Social

JANUARY 9, 2025

In her experience training CMOs, Leffer says the most common challenge is getting teams to embrace and use new technology. But its also another place where we need to make sure people arent slipping through the cracks, she says. Ultimately, it comes down to leading by example.

User-Generated 105

User-Generated Marketing Marketers CMO 105

Adobe Experience Cloud Blog

APRIL 21, 2020

Many of us are figuring it out as we go, experimenting with new technologies, and learning how to fail fast. We’re over a month into our new reality, and our field marketing team has launched six virtual events. Having backup plans in place is critical for success.

Thought Leadership 167

Thought Leadership Event Marketing Marketing Marketers 167

Trade Press Services Newsletter

AUGUST 4, 2022

New technology including cloud applications, customer relationship management (CRM) platforms and data lakes makes it hard to maintain up-to-date personal data records. To become and stay compliant with ADPPA, marketers will need to adopt new technologies that can automate data deletion requests and protect consumers’ covered data.

Law 130

Law Energy New Technology CRM 130

Martech

OCTOBER 26, 2021

When a company has decided to invest in new technology, for example, failure or success can hinge on avoiding the following mistakes. Businesses need to get critical insights from their technology, so marketers should be armed with the right questions. Not asking the right questions. Not organizing around innovation.

Transform 125

Transform New Markets Retail New Technology 125

Martech

DECEMBER 1, 2022

In order to get a new ABM go-to-market plan in place, or to restart an existing one, it’s important to have a solid strategy first, and then build out your stack. Organizations can run off the rails with new technology if they don’t have a solid strategy in place first.

Marketing Strategy 121

Marketing Strategy New Technology Marketing Marketers 121

Adobe Experience Cloud Blog

MAY 18, 2017

For example, if I think about myself as a consumer, I have recently been targeted (very well, I might add) on Instagram for all types of products and I’ve even purchased some items via their new ‘Shop Now’ feature. How many companies have a team or even a single employee focused on this new technology? Not many, probably.

Thought Leadership 128

Thought Leadership CMO New Technology Marketing 128

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Small and large businesses alike face similar challenges, and financial services in general are often behind the curve when it comes to new technology and processes. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era. No firm wants to get audited or fined.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Sales Force: CMO

MARCH 17, 2025

Yes, there’s a learning curve for agents, but if you take the right steps, youll be in a good place in no time. This happens within the same WhatsApp thread, so the customer can handle everything in one place. New technologies, cutting-edge trends, faster solutions we have to identify whats coming our way, and take action.

Energy 54

Energy Marketing Marketers New Technology 54

Adobe Experience Cloud Blog

APRIL 6, 2018

And a lot of times we don’t have the time to hear the latest best practices or learn about new technologies. At this year’s Summit, we’re bringing all of the greatest best practices and technologies to one single place. There’s always more programs to run, more to optimize, more content to write, more EVERYTHING.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Martech

MARCH 9, 2022

All in all, the manual tasks required by A/B testing can place a heavy burden on marketers. But, with the high level of marketing technology replacements that took place over the past year, there’s a good chance more brands will sign on sooner rather than later. Watch this webinar presentation at Digital Marketing Depot.

Marketing Automation Platform 144

Marketing Automation Platform New Technology Digital Marketing Place 144

Martech

MAY 15, 2024

What’s interesting is that the proliferation of technology and the marketing side is just crazy — you can’t see all of the logos in the martech graphic without a magnifying glass! I think back when colleges were beginning to teach marketing, they were focused on the four Ps — product, price, place, promotion.

Direct Mail 108

Direct Mail Transform eCommerce New Technology 108

MarketingOps

NOVEMBER 29, 2024

It is necessary to periodically audit your organization’s MarTech Stack to ensure that you are making the best use of your tools and the integrations originally put in place are still functioning.

Finance 130

Finance Marketing Marketers New Technology 130

Martech

DECEMBER 15, 2021

The introduction of new technologies, coupled with the COVID-19 pandemic, has accelerated digital transformation in the marketplace. Yet only 45% of those executives think that they have the right technologies in place right now to take full advantage.”. “And we’re seeing huge digital demand, for obvious reasons.

Transform 123

Transform Education Customer Journey New Technology 123

Martech

JUNE 13, 2022

It would be cynical to say that new technology merely empowers one to do the same old thing in a new way. The challenge is on the marketer to figure out how to find a way to use new technology that plays to future strengths. Learning new steps without missing the beat. Today’s whole shack shimmy. Take video.

New Technology 106

New Technology Copywriting Communications Price 106

Martech

DECEMBER 20, 2021

They didn’t have the support team in place to meet such high demand. That’s when their VP of Customer success began researching chatbot technology to help solve this problem. “He Before onboarding the tool, STCHealth had no process in place to cover the increasing volume of calls they were receiving on behalf of their clients. .

Health 111

Health New Technology Conversational Marketing Place 111

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 108

Transform New Technology User-Generated Communications 108

Adobe Experience Cloud Blog

OCTOBER 6, 2016

Odds are, your organization already has some form of sales enablement in place, as 80% of organizations with sales teams bigger than ten people currently use sales enablement tools and practices, according to research from Highspot and Heinz Marketing. Turn to Technology to Close the Gap. 4% year over year growth in average deal size.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Communications New Technology 134

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Source: Craig Dunham and Scott Brinker.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Martech

AUGUST 6, 2021

Brand can be built utilizing podcasting, new video strategies and leveraging the media to place relevant news stories. New technology is capable of not only replacing the lost insights from cookies–but dramatically expanding them. When developing brand building techniques it all starts with the customer.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Mistake #3: Not Making Time for Learning Marketing is an ever-changing arena, and it’s crucial to keep up with new trends. How to avoid it: If you don’t have a documented strategy in place, it’s not too late!

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day.

New Technology 113

New Technology Entertainment Promotion Management 113

Martech

SEPTEMBER 24, 2021

More from the MarTech Conference >> One you have your automation platform in place, here are the three steps to cleaning your organization’s data: Improve data standardization and connectivity : Remove junk values from fields, correct user information, and normalize regional classification.

Marketing Automation Platform 137

Marketing Automation Platform Marketing Marketers New Technology 137

Hubspot Marketing

APRIL 18, 2022

A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. Over the years, websites have found different ways to inform visitors of a 404 error and channel them back to the right place, some simply, some creatively, and some hilariously.

Entertainment 145

Entertainment Place Shipping Branding 145

SmartBrief - Marketing

MAY 23, 2024

As we turn to the internet of things to help with manufacturing and utilities, to let us monitor our homes and to help us age in place , some of our concerns haven’t seemed so far-fetched. When we give machines control of our environment, we make ourselves vulnerable, and what might an inhuman intelligence do with that?

Manufacturing 120

Manufacturing New Technology Education Place 120

SmartBrief - Marketing

MARCH 22, 2024

We have nothing to fear with new technology Allow me to take a left turn for a second and give you some background on what I’ve known over my several decades covering IT employment. As cloud servers take the place of on-site network servers, there’s so much more operational work to tailor and maintain those cloud-based services.

Copywriting 129

Copywriting B2C New Technology Place 129

Adobe Experience Cloud Blog

JUNE 4, 2018

I say underrated because many people have falsely speculated that email will die out due to new technology and the changing digital age. This is one of the few places I would say to go with all text. It might seem like I’m contradicting myself here, but emails with images have their place.

Customer 134

Customer Direct Mail Thought Leadership B2C 134

Neil Patel

MAY 10, 2021

Here’s how a block of information is created and then stored in a chain: A transaction takes place, e.g., someone buys $100 of Bitcoin. This new technology may be on track to disrupt digital marketing, including how we collect data and interact with customers. What if you could combine that with this new technology?

New Technology 122

New Technology User-Generated Marketing Marketers 122

Adobe Experience Cloud Blog

MAY 21, 2018

Given their importance and the amount of the marketing budget they consume, it is vital that companies ensure that they have a good working relationship with their anchor vendors and a good vendor support infrastructure in place. Third, and most importantly, they are constantly working to stay ahead of the technology curve.

Transform 134

Transform Whitepaper Thought Leadership CRM 134

Calvyn Lee Blog

JANUARY 28, 2023

Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Where is marketing headed in 2023?

Market Trends 130

Market Trends Gen Z Marketing Marketers 130