New Technology Place Succession Planning 
Litmus
MARCH 23, 2021
Approaching your leadership team with a well-researched business case to make the switch can help illustrate gains from changing technologies, but getting that all-important green light might not be an easy process. Create (and narrow) lists of considerations. Audit more than just your emails in your current system.
Martech
MAY 13, 2022
Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Beacons are physical gadgets tucked in unobtrusive places (e.g, This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread.
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